Funeral services · County · Michigan
Funeral homes in Ottawa County, MI
The funeral homes in Ottawa County, MI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #162 of 1,472 scored counties
#2 of 49 scored counties in Michigan
- Listings
- 17
- 3 chain locations (18%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $16.4M
- On funerals · $147 a household
- Spending per listing
- $966K
- 42% above the U.S.
- Listings per 10k households
- 1.5
- 29% below the U.S.
- Population, 2025
- 308,459
- +3.9% since 2020
See the funeral homes around any address in Ottawa County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ottawa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on funerals in Ottawa County comes to about $16.4M a year: $147 per household, 3% above the U.S. average. That is about $966K of household spending for each home on map listings, 42% above the U.S. figure of $679K.
Ottawa County has 17 funeral homes on map listings as of September 2026. Chain locations make up 18% of them, against 10% across the U.S. That is 1.5 per 10,000 households, 29% below the U.S. rate of 2.1.
In 2023, official counts showed 11 businesses with payroll in Ottawa County classed as funeral homes and funeral services. That is one for every 10,120 households, against one for every 8,510 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $829K has gone to businesses classed as funeral homes and funeral services in Ottawa County.
Population estimates put the population change in Ottawa County from 2020 to 2025 at +3.9%, faster than the U.S. (+3.1%). The Groundwork market score for funeral homes in Ottawa County is 74 (upper middle), #162 of 1,472 scored counties and #2 of 49 scored counties in Michigan. That puts it in the top quarter of counties.
How Ottawa County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ottawa County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.5 | 2.2 | 2.1 |
| Spending per listing | $966K | $661K | $679K |
| Households per official establishment | 10,120 | 7,619 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −0.2% | −1.7% |
| Population growth, 2020–2025 | +3.9% | +0.6% | +3.1% |
| Spending per household on funerals | $147 | $144 | $143 |
| Median household income | $90,502 | $72,875 | $80,734 |
| Groundwork market score | 74 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12 → 11
- Employees, 2023
- 99
- Annual payroll, 2023
- $3.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 173 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $829K
SBA-backed loans to businesses classed as funeral homes and funeral services in Ottawa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Ottawa County
- Population, 2025 estimate
- 308,459+3.9% since 2020
- Households
- 111,322
- Median age
- 38.6
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 564 sq. mi.
- People per square mile
- 535
- Median household income
- $90,502+30.6% vs. 2015–2019, before inflation
- Average household income
- $115,389
- Median home value
- $323,400
- Jobs located here
- 122,407
- Daytime population
- 286,672Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ottawa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Ottawa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for funeral homes, numbered among those based in Michigan, with Ottawa County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Livingston County, MI | 77 | 9 | 1.2 | $1.3M | +1.7% | #103 of 1,472 |
| 2Ottawa County, MI | 74 | 17 | 1.5 | $966K | +3.9% | #162 of 1,472 |
| 3Grand Traverse County, MI | 72 | 9 | 2.2 | $721K | +1.4% | #205 of 1,472 |
| 4Oakland County, MI | 69 | 65 | 1.2 | $1.2M | +1.2% | #243 of 1,472 |
| 5Midland County, MI | 69 | 5 | 1.4 | $1.1M | +0.3% | #246 of 1,472 |
| 6Macomb County, MI | 66 | 59 | 1.6 | $885K | +0.7% | #324 of 1,472 |
| 7Gladwin County, MI | 63 | 5 | 4.4 | $412K | +2.8% | #427 of 1,472 |
| 8Monroe County, MI | 62 | 12 | 1.9 | $791K | +0.7% | #430 of 1,472 |
| 9Kent County, MI | 62 | 42 | 1.6 | $768K | +2.5% | #431 of 1,472 |
| 10Allegan County, MI | 62 | 11 | 2.4 | $598K | +2.1% | #444 of 1,472 |
Other business types in Ottawa County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes74
Questions
How many funeral homes are in Ottawa County, MI?
Map listings as of September 2026 show 17 funeral homes in Ottawa County. 3 of them (18%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 11 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Ottawa County, MI spend on funerals?
About $16.4M a year, or $147 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 17 funeral homes on map listings, it comes to $966K per home. It is estimated from the incomes of the 111,322 households in Ottawa County and national spending patterns by income.
How does Ottawa County, MI compare with the U.S. for funeral homes?
Ottawa County has 1.5 funeral homes per 10,000 households, 29% below the U.S. rate of 2.1. Spending per home is $966K, 42% above the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Ottawa County would have about 24, against 17 on map listings. There is one business with payroll in the industry for every 10,120 households, against one for every 8,510 across the U.S.
How fast is Ottawa County, MI growing?
Population estimates put Ottawa County at 308,459 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 111,322 households. The median household income in Ottawa County is $90,502 a year, 12% above the U.S. median of $80,734. That rose 30.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ottawa County scores 74 for funeral homes (upper middle), #162 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ottawa County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Ottawa County
Screening a site or an acquisition in Ottawa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ottawa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.