Groundwork

Clothing and laundry · County · West Virginia

Clothing and shoe stores in Monongalia County, WV

Competitor counts, household spending and official business counts for clothing and shoe stores in Monongalia County, WV, set against other counties and the U.S.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #1,435 of 2,087 scored counties
#16 of 27 scored counties in West Virginia

Listings
73
43 chain locations (59%)
Official establishments
44
−6.4% since 2019
Household spending a year
$83.7M
On clothing, shoes and related services · $1,875 a household
Spending per listing
$1.1M
10% below the U.S.
Listings per 10k households
16.4
In line with the U.S.
Population, 2025
107,991
+2.0% since 2020

See the clothing and shoe stores around any address in Monongalia County

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Monongalia County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Monongalia County spend about $83.7M a year on clothing, shoes and related services, or $1,875 per household, 9% below the U.S. average. That works out to $1.1M per store, 10% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

Monongalia County has 73 clothing and shoe stores on map listings as of September 2026. Of those, 43 are chain locations, or 59%, against 44% across the U.S. That is 16.4 per 10,000 households, in line with the U.S. rate of 16.2.

Official counts show 44 businesses with payroll classed as clothing and shoe stores in Monongalia County in 2023, down 6.4% from 2019. That is one for every 1,014 households, against one for every 1,273 across the U.S. Official counts also show 49 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $148K has gone to businesses classed as clothing and shoe stores in Monongalia County.

Between 2020 and 2025, the population of Monongalia County grew 2.0%, slower than the U.S. (+3.1%). Monongalia County scores 39 (lower middle) on the Groundwork market score for clothing and shoe stores, ranking #1,435 of 2,087 scored counties and #16 of 27 scored counties in West Virginia.

How Monongalia County compares

The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Monongalia County, WV compared with West Virginia and the U.S.
MeasureMonongalia CountyWest VirginiaU.S.
Listings per 10k households16.410.816.2
Spending per listing$1.1M$1.6M$1.3M
Households per official establishment1,0142,0641,273
Official establishment growth, 2019–2023−6.4%−13.3%−12.2%
Population growth, 2020–2025+2.0%−1.4%+3.1%
Spending per household on clothing, shoes and related services$1,875$1,698$2,055
Median household income$65,346$59,608$80,734
Groundwork market score3955

Official counts and lending

Businesses

Official establishments, 2019 to 2023
47 → 44−6.4% over the period
Employees, 2023
497
Annual payroll, 2023
$8.5M
One-person businesses, 2023
49Businesses with no payroll
Map listings, September 2026
7343 chain locations
Listings at the U.S. rate for this spending
66The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$148K

SBA-backed loans to businesses classed as clothing and shoe stores in Monongalia County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Monongalia County

Population, 2025 estimate
107,991+2.0% since 2020
Households
44,629
Median age
35.8
Homes lived in by their owners
58%
Vehicles per household
1.7
Land area
360 sq. mi.
People per square mile
298
Median household income
$65,346+24.6% vs. 2015–2019, before inflation
Average household income
$97,594
Median home value
$267,700
Jobs located here
64,605
Daytime population
128,019Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Monongalia County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of Monongalia County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across West Virginia

Every West Virginia market ranked →

The highest-scoring counties in West Virginia for clothing and shoe stores, numbered among those based in West Virginia, with Monongalia County marked.

Top counties in West Virginia

Counties in West Virginia ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jefferson County, WV94125.3$4.1M+9.2%#6 of 2,087
2Berkeley County, WV89316.1$3.1M+13.7%#32 of 2,087
3Putnam County, WV76146.0$3.3M−1.0%#208 of 2,087
4Marion County, WV67146.0$2.9M−1.2%#451 of 2,087
5Hancock County, WV6175.5$3.1M−4.5%#628 of 2,087
6Marshall County, WV5364.8$3.4M−4.4%#912 of 2,087
7Fayette County, WV51127.5$2.1M−5.6%#1,000 of 2,087
8Jackson County, WV4997.8$2.1M−1.0%#1,074 of 2,087
9Brooke County, WV4866.2$2.7M−6.0%#1,111 of 2,087
10Wayne County, WV47106.3$2.6M−4.0%#1,145 of 2,087
16Monongalia County, WV397316.4$1.1M+2.0%#1,435 of 2,087

Other business types in Monongalia County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in Monongalia County, WV?

Map listings as of September 2026 show 73 clothing and shoe stores in Monongalia County. 43 of them (59%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 44 businesses with payroll classed as clothing and shoe stores in 2023, down 6.4% from 2019. Another 49 one-person businesses have no payroll, by official counts.

How much do households in Monongalia County, WV spend on clothing, shoes and related services?

About $83.7M a year, or $1,875 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 73 clothing and shoe stores on map listings, it comes to $1.1M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 44,629 households in Monongalia County and national spending patterns by income.

How does Monongalia County, WV compare with the U.S. for clothing and shoe stores?

Monongalia County has 16.4 clothing and shoe stores per 10,000 households, in line with the U.S. rate of 16.2. Spending per store is $1.1M, 10% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Monongalia County would have about 66, against 73 on map listings. There is one business with payroll in the industry for every 1,014 households, against one for every 1,273 across the U.S. The official count fell 6.4% from 2019 to 2023, against −12.2% for the U.S.

How fast is Monongalia County, WV growing?

Population estimates put Monongalia County at 107,991 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 44,629 households. Median household income in Monongalia County is $65,346, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Monongalia County scores 39 for clothing and shoe stores (lower middle), #1,435 of 2,087 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Monongalia County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in Monongalia County

Screening a site or an acquisition in Monongalia County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Monongalia County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.