Clothing and laundry · County · West Virginia
Clothing and shoe stores in Wayne County, WV
How Wayne County, WV compares with other counties and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,145 of 2,087 scored counties
#10 of 27 scored counties in West Virginia
- Listings
- 10
- 4 chain locations (40%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $26M
- On clothing, shoes and related services · $1,647 a household
- Spending per listing
- $2.6M
- Twice the U.S.
- Listings per 10k households
- 6.3
- 61% below the U.S.
- Population, 2025
- 37,309
- −4.0% since 2020
See the clothing and shoe stores around any address in Wayne County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 10 clothing and shoe stores in Wayne County. Chain locations make up 40% of them, against 44% across the U.S. Per 10,000 households, that is 6.3, 61% below the U.S. rate of 16.2.
Household spending on clothing, shoes and related services in Wayne County comes to about $26M a year: $1,647 per household, 20% below the U.S. average. That works out to $2.6M per store, twice the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
There is no official count of businesses with payroll classed as clothing and shoe stores in Wayne County: counts under 3 aren’t published. Official counts also show 14 one-person businesses without payroll.
Population estimates put the population change in Wayne County from 2020 to 2025 at −4.0%, against +3.1% for the U.S. The Groundwork market score for clothing and shoe stores in Wayne County is 47 (lower middle), #1,145 of 2,087 scored counties and #10 of 27 scored counties in West Virginia.
How Wayne County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wayne County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.3 | 10.8 | 16.2 |
| Spending per listing | $2.6M | $1.6M | $1.3M |
| Households per official establishment | n/a | 2,064 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −13.3% | −12.2% |
| Population growth, 2020–2025 | −4.0% | −1.4% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,647 | $1,698 | $2,055 |
| Median household income | $58,878 | $59,608 | $80,734 |
| Groundwork market score | 47 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 14Businesses with no payroll
- Map listings, September 2026
- 104 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wayne County
- Population, 2025 estimate
- 37,309−4.0% since 2020
- Households
- 15,762
- Median age
- 44.5
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.7
- Land area
- 506 sq. mi.
- People per square mile
- 75
- Median household income
- $58,878+55.0% vs. 2015–2019, before inflation
- Average household income
- $78,850
- Median home value
- $127,100
- Jobs located here
- 8,769
- Daytime population
- 32,887Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for clothing and shoe stores, numbered among those based in West Virginia, with Wayne County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 94 | 12 | 5.3 | $4.1M | +9.2% | #6 of 2,087 |
| 2Berkeley County, WV | 89 | 31 | 6.1 | $3.1M | +13.7% | #32 of 2,087 |
| 3Putnam County, WV | 76 | 14 | 6.0 | $3.3M | −1.0% | #208 of 2,087 |
| 4Marion County, WV | 67 | 14 | 6.0 | $2.9M | −1.2% | #451 of 2,087 |
| 5Hancock County, WV | 61 | 7 | 5.5 | $3.1M | −4.5% | #628 of 2,087 |
| 6Marshall County, WV | 53 | 6 | 4.8 | $3.4M | −4.4% | #912 of 2,087 |
| 7Fayette County, WV | 51 | 12 | 7.5 | $2.1M | −5.6% | #1,000 of 2,087 |
| 8Jackson County, WV | 49 | 9 | 7.8 | $2.1M | −1.0% | #1,074 of 2,087 |
| 9Brooke County, WV | 48 | 6 | 6.2 | $2.7M | −6.0% | #1,111 of 2,087 |
| 10Wayne County, WV | 47 | 10 | 6.3 | $2.6M | −4.0% | #1,145 of 2,087 |
Other business types in Wayne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry45
- Clothing and shoe stores47
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Wayne County, WV?
Wayne County has 10 clothing and shoe stores on map listings as of September 2026. 4 of them (40%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. No official count is published for clothing and shoe stores in Wayne County: counts under 3 are left out. Official counts list 14 one-person businesses without payroll.
How much do households in Wayne County, WV spend on clothing, shoes and related services?
About $26M a year, or $1,647 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 10 clothing and shoe stores on map listings, it comes to $2.6M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 15,762 households in Wayne County and national spending patterns by income.
How does Wayne County, WV compare with the U.S. for clothing and shoe stores?
Wayne County has 6.3 clothing and shoe stores per 10,000 households, 61% below the U.S. rate of 16.2. Spending per store is $2.6M, twice the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Wayne County would have about 20, against 10 on map listings.
How fast is Wayne County, WV growing?
Population estimates put Wayne County at 37,309 people in 2025, down 4.0% since 2020, against +3.1% for the U.S. It has 15,762 households. The median household income in Wayne County is $58,878 a year, 27% below the U.S. median of $80,734. That rose 55.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wayne County scores 47 for clothing and shoe stores (lower middle), #1,145 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Wayne County
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.