Clothing and laundry · County · West Virginia
Clothing and shoe stores in Brooke County, WV
The clothing and shoe stores in Brooke County, WV, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #1,111 of 2,087 scored counties
#9 of 27 scored counties in West Virginia
- Listings
- 6
- 2 chain locations (33%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $16.1M
- On clothing, shoes and related services · $1,665 a household
- Spending per listing
- $2.7M
- 2.1 times the U.S.
- Listings per 10k households
- 6.2
- 62% below the U.S.
- Population, 2025
- 21,142
- −6.0% since 2020
See the clothing and shoe stores around any address in Brooke County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Brooke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on clothing, shoes and related services in Brooke County comes to about $16.1M a year: $1,665 per household, 19% below the U.S. average. That is about $2.7M of household spending for each store on map listings, 2.1 times the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
There are 6 clothing and shoe stores on map listings in Brooke County as of September 2026. Chain locations make up 33% of them, against 44% across the U.S. Per 10,000 households, that is 6.2, 62% below the U.S. rate of 16.2.
Official counts don’t publish a figure for clothing and shoe stores in Brooke County, since they leave out counts under 3. Official counts list 6 one-person businesses without payroll.
Between 2020 and 2025, the population of Brooke County declined 6.0%, against +3.1% for the U.S. The Groundwork market score for clothing and shoe stores in Brooke County is 48 (lower middle), #1,111 of 2,087 scored counties and #9 of 27 scored counties in West Virginia.
How Brooke County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Brooke County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.2 | 10.8 | 16.2 |
| Spending per listing | $2.7M | $1.6M | $1.3M |
| Households per official establishment | n/a | 2,064 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −13.3% | −12.2% |
| Population growth, 2020–2025 | −6.0% | −1.4% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,665 | $1,698 | $2,055 |
| Median household income | $54,316 | $59,608 | $80,734 |
| Groundwork market score | 48 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 6Businesses with no payroll
- Map listings, September 2026
- 62 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in Brooke County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Brooke County
- Population, 2025 estimate
- 21,142−6.0% since 2020
- Households
- 9,675
- Median age
- 46.4
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.5
- Land area
- 89 sq. mi.
- People per square mile
- 245
- Median household income
- $54,316+5.5% vs. 2015–2019, before inflation
- Average household income
- $74,922
- Median home value
- $141,500
- Jobs located here
- 7,914
- Daytime population
- 19,521Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Brooke County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Brooke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for clothing and shoe stores, numbered among those based in West Virginia, with Brooke County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 94 | 12 | 5.3 | $4.1M | +9.2% | #6 of 2,087 |
| 2Berkeley County, WV | 89 | 31 | 6.1 | $3.1M | +13.7% | #32 of 2,087 |
| 3Putnam County, WV | 76 | 14 | 6.0 | $3.3M | −1.0% | #208 of 2,087 |
| 4Marion County, WV | 67 | 14 | 6.0 | $2.9M | −1.2% | #451 of 2,087 |
| 5Hancock County, WV | 61 | 7 | 5.5 | $3.1M | −4.5% | #628 of 2,087 |
| 6Marshall County, WV | 53 | 6 | 4.8 | $3.4M | −4.4% | #912 of 2,087 |
| 7Fayette County, WV | 51 | 12 | 7.5 | $2.1M | −5.6% | #1,000 of 2,087 |
| 8Jackson County, WV | 49 | 9 | 7.8 | $2.1M | −1.0% | #1,074 of 2,087 |
| 9Brooke County, WV | 48 | 6 | 6.2 | $2.7M | −6.0% | #1,111 of 2,087 |
| 10Wayne County, WV | 47 | 10 | 6.3 | $2.6M | −4.0% | #1,145 of 2,087 |
Other business types in Brooke County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry47
- Clothing and shoe stores48
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Brooke County, WV?
As of September 2026, map listings count 6 clothing and shoe stores in Brooke County. 2 of them (33%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. No official count is published for clothing and shoe stores in Brooke County: counts under 3 are left out. Official counts also show 6 one-person businesses without payroll.
How much do households in Brooke County, WV spend on clothing, shoes and related services?
About $16.1M a year, or $1,665 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 6 clothing and shoe stores on map listings, it comes to $2.7M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 9,675 households in Brooke County and national spending patterns by income.
How does Brooke County, WV compare with the U.S. for clothing and shoe stores?
Brooke County has 6.2 clothing and shoe stores per 10,000 households, 62% below the U.S. rate of 16.2. Spending per store is $2.7M, 2.1 times the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Brooke County would have about 13, against 6 on map listings.
How fast is Brooke County, WV growing?
Population estimates put Brooke County at 21,142 people in 2025, down 6.0% since 2020, against +3.1% for the U.S. It has 9,675 households. Median household income in Brooke County is $54,316, 33% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 5.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Brooke County scores 48 for clothing and shoe stores (lower middle), #1,111 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Brooke County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Brooke County
Screening a site or an acquisition in Brooke County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Brooke County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.