Clothing and laundry · Metro area · Virginia
Clothing and shoe stores in the Winchester, VA-WV metro area
Competitor counts, household spending and official business counts for clothing and shoe stores in the Winchester, VA-WV metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #110 of 387 scored metro areas
#4 of 9 scored metro areas based in Virginia
- Listings
- 79
- 44 chain locations (56%)
- Official establishments
- 45
- −19.2% since 2019
- Household spending a year
- $111.7M
- On clothing, shoes and related services · $2,012 a household
- Spending per listing
- $1.4M
- 11% above the U.S.
- Listings per 10k households
- 14.2
- 12% below the U.S.
- Population, 2025
- 152,332
- +6.5% since 2020
See the clothing and shoe stores around any address in the Winchester metro area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Winchester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $2,012 per household (2% below the U.S. average), households in the Winchester metro area spend about $111.7M a year on clothing, shoes and related services. That is about $1.4M of household spending for each store on map listings, 11% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
There are 79 clothing and shoe stores on map listings in the Winchester metro area as of September 2026. 44 of them (56%) are chain locations, against 44% across the U.S. That is 14.2 per 10,000 households, 12% below the U.S. rate of 16.2.
The official count of businesses with payroll classed as clothing and shoe stores in the Winchester metro area was 45 in 2023, down 19.2% from 2019. That is one for every 1,234 households, against one for every 1,273 across the U.S. Official counts also show 91 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $953K have gone to businesses classed as clothing and shoe stores in the Winchester metro area.
Population estimates put the population change in the Winchester metro area from 2020 to 2025 at +6.5%, faster than the U.S. (+3.1%). The Groundwork market score for clothing and shoe stores in the Winchester metro area is 63 (upper middle), #110 of 387 scored metro areas and #4 of 9 scored metro areas based in Virginia.
How the Winchester metro area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winchester metro area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.2 | 13.6 | 16.2 |
| Spending per listing | $1.4M | $1.6M | $1.3M |
| Households per official establishment | 1,234 | 1,380 | 1,273 |
| Official establishment growth, 2019–2023 | −19.2% | −14.1% | −12.2% |
| Population growth, 2020–2025 | +6.5% | +2.8% | +3.1% |
| Spending per household on clothing, shoes and related services | $2,012 | $2,176 | $2,055 |
| Median household income | $84,298 | $93,170 | $80,734 |
| Groundwork market score | 63 | 71 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 45−19.2% over the period
- Employees, 2023
- 662
- Annual payroll, 2023
- $11.2M
- One-person businesses, 2023
- 91Businesses with no payroll
- Map listings, September 2026
- 7944 chain locations
- Listings at the U.S. rate for this spending
- 88The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $953K
SBA-backed loans to businesses classed as clothing and shoe stores in the Winchester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Winchester metro area
- Population, 2025 estimate
- 152,332+6.5% since 2020
- Households
- 55,520
- Median age
- 42.2
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 1,063 sq. mi.
- People per square mile
- 138
- Median household income
- $84,298+25.7% vs. 2015–2019, before inflation
- Average household income
- $109,182
- Median home value
- $355,400
- Jobs located here
- 64,511
- Daytime population
- 143,084Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Winchester metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the Winchester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Virginia
Every Virginia market ranked →The highest-scoring metro areas in Virginia for clothing and shoe stores, numbered among those based in Virginia (a market based in another state is listed without a number), with the Winchester metro area marked.
Top metro areas in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Staunton-Stuarts Draft, VA | 76 | 40 | 7.7 | $2.3M | +3.2% | #28 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 74 | 3,301 | 13.9 | $1.8M | +3.3% | #41 of 387 |
| 2Richmond, VA | 71 | 751 | 14.1 | $1.5M | +5.5% | #56 of 387 |
| 3Harrisonburg, VA | 63 | 57 | 11.4 | $1.6M | +3.5% | #104 of 387 |
| 4Winchester, VA-WV | 63 | 79 | 14.2 | $1.4M | +6.5% | #110 of 387 |
| 5Blacksburg-Christiansburg-Radford, VA | 62 | 78 | 11.1 | $1.6M | −0.1% | #115 of 387 |
| 6Charlottesville, VA | 62 | 138 | 15.3 | $1.4M | +3.1% | #117 of 387 |
| 7Lynchburg, VA | 55 | 138 | 13.3 | $1.3M | +2.9% | #172 of 387 |
| 8Virginia Beach-Chesapeake-Norfolk, VA-NC | 45 | 1,102 | 15.6 | $1.3M | +0.9% | #233 of 387 |
| Kingsport-Bristol, TN-VA | 43 | 187 | 14.3 | $1.2M | +2.3% | #242 of 387 |
Other business types in the Winchester metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry62
- Clothing and shoe stores63
- Laundromats52
- Dry cleaners52
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the Winchester, VA-WV metro area?
As of September 2026, map listings count 79 clothing and shoe stores in the Winchester metro area. 44 of them (56%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 45 businesses with payroll classed as clothing and shoe stores in 2023, down 19.2% from 2019. Another 91 one-person businesses have no payroll, by official counts.
How much do households in the Winchester, VA-WV metro area spend on clothing, shoes and related services?
About $111.7M a year, or $2,012 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 79 clothing and shoe stores on map listings, it comes to $1.4M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 55,520 households in the Winchester metro area and national spending patterns by income.
How does the Winchester, VA-WV metro area compare with the U.S. for clothing and shoe stores?
The Winchester metro area has 14.2 clothing and shoe stores per 10,000 households, 12% below the U.S. rate of 16.2. Spending per store is $1.4M, 11% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Winchester metro area would have about 88, against 79 on map listings. There is one business with payroll in the industry for every 1,234 households, against one for every 1,273 across the U.S. The official count fell 19.2% from 2019 to 2023, against −12.2% for the U.S.
How fast is the Winchester, VA-WV metro area growing?
Population estimates put the Winchester metro area at 152,332 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 55,520 households. Median household income in the Winchester metro area is $84,298, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Winchester metro area scores 63 for clothing and shoe stores (upper middle), #110 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Winchester metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the Winchester metro area
Screening a site or an acquisition in the Winchester metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Winchester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.