Clothing and laundry · Metro area · West Virginia
Clothing and shoe stores in the Wheeling, WV-OH metro area
Competitor counts, household spending and official business counts for clothing and shoe stores in the Wheeling, WV-OH metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #190 of 387 scored metro areas
#2 of 7 scored metro areas based in West Virginia
- Listings
- 63
- 31 chain locations (49%)
- Official establishments
- 30
- −22.2% since 2019
- Household spending a year
- $99.5M
- On clothing, shoes and related services · $1,714 a household
- Spending per listing
- $1.6M
- 24% above the U.S.
- Listings per 10k households
- 10.9
- 33% below the U.S.
- Population, 2025
- 134,089
- −3.6% since 2020
See the clothing and shoe stores around any address in the Wheeling metro area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wheeling metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on clothing, shoes and related services in the Wheeling metro area comes to about $99.5M a year: $1,714 per household, 17% below the U.S. average. Spread across 63 clothing and shoe stores, that is $1.6M per store, 24% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
There are 63 clothing and shoe stores on map listings in the Wheeling metro area as of September 2026. Chain locations make up 49% of them, against 44% across the U.S. Per 10,000 households, that is 10.9, 33% below the U.S. rate of 16.2.
In 2023, official counts showed 30 businesses with payroll in the Wheeling metro area classed as clothing and shoe stores, down 22.2% from 2019. That is one for every 1,934 households, against one for every 1,273 across the U.S. Another 62 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $15K has gone to businesses classed as clothing and shoe stores in the Wheeling metro area.
Between 2020 and 2025, the population of the Wheeling metro area declined 3.6%, against +3.1% for the U.S. The Wheeling metro area scores 52 (upper middle) on the Groundwork market score for clothing and shoe stores, ranking #190 of 387 scored metro areas and #2 of 7 scored metro areas based in West Virginia.
How the Wheeling metro area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wheeling metro area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.9 | 10.8 | 16.2 |
| Spending per listing | $1.6M | $1.6M | $1.3M |
| Households per official establishment | 1,934 | 2,064 | 1,273 |
| Official establishment growth, 2019–2023 | −22.2% | −13.3% | −12.2% |
| Population growth, 2020–2025 | −3.6% | −1.4% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,714 | $1,698 | $2,055 |
| Median household income | $57,418 | $59,608 | $80,734 |
| Groundwork market score | 52 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 30−22.2% over the period
- Employees, 2023
- 404
- Annual payroll, 2023
- $7.1M
- One-person businesses, 2023
- 62Businesses with no payroll
- Map listings, September 2026
- 6331 chain locations
- Listings at the U.S. rate for this spending
- 78The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $15K
SBA-backed loans to businesses classed as clothing and shoe stores in the Wheeling metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Wheeling metro area
- Population, 2025 estimate
- 134,089−3.6% since 2020
- Households
- 58,024
- Median age
- 44.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.7
- Land area
- 944 sq. mi.
- People per square mile
- 145
- Median household income
- $57,418+14.0% vs. 2015–2019, before inflation
- Average household income
- $79,303
- Median home value
- $156,600
- Jobs located here
- 58,297
- Daytime population
- 134,771Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wheeling metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the Wheeling metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across West Virginia
Every West Virginia market ranked →The highest-scoring metro areas in West Virginia for clothing and shoe stores, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Wheeling metro area marked.
Top metro areas in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 74 | 3,301 | 13.9 | $1.8M | +3.3% | #41 of 387 |
| Hagerstown-Martinsburg, MD-WV | 68 | 146 | 12.4 | $1.5M | +7.1% | #72 of 387 |
| Winchester, VA-WV | 63 | 79 | 14.2 | $1.4M | +6.5% | #110 of 387 |
| 1Weirton-Steubenville, WV-OH | 61 | 41 | 8.3 | $2M | −3.6% | #121 of 387 |
| 2Wheeling, WV-OH | 52 | 63 | 10.9 | $1.6M | −3.6% | #190 of 387 |
| 3Morgantown, WV | 47 | 77 | 13.4 | $1.4M | +1.3% | #219 of 387 |
| 4Charleston, WV | 41 | 111 | 12.7 | $1.3M | −4.7% | #259 of 387 |
| 5Huntington-Ashland, WV-KY-OH | 34 | 216 | 14.2 | $1.2M | −2.6% | #295 of 387 |
| 6Beckley, WV | 33 | 55 | 12.2 | $1.3M | −4.3% | #301 of 387 |
| 7Parkersburg-Vienna, WV | 11 | 76 | 20.1 | $831K | −2.3% | #380 of 387 |
Other business types in the Wheeling metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry50
- Clothing and shoe stores52
- Laundromats15
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the Wheeling, WV-OH metro area?
As of September 2026, map listings count 63 clothing and shoe stores in the Wheeling metro area. 31 of them (49%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 30 businesses with payroll classed as clothing and shoe stores in 2023, down 22.2% from 2019. Official counts list 62 one-person businesses without payroll.
How much do households in the Wheeling, WV-OH metro area spend on clothing, shoes and related services?
About $99.5M a year, or $1,714 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 63 clothing and shoe stores on map listings, it comes to $1.6M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 58,024 households in the Wheeling metro area and national spending patterns by income.
How does the Wheeling, WV-OH metro area compare with the U.S. for clothing and shoe stores?
The Wheeling metro area has 10.9 clothing and shoe stores per 10,000 households, 33% below the U.S. rate of 16.2. Spending per store is $1.6M, 24% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Wheeling metro area would have about 78, against 63 on map listings. There is one business with payroll in the industry for every 1,934 households, against one for every 1,273 across the U.S. The official count fell 22.2% from 2019 to 2023, against −12.2% for the U.S.
How fast is the Wheeling, WV-OH metro area growing?
Population estimates put the Wheeling metro area at 134,089 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 58,024 households. Median household income in the Wheeling metro area is $57,418, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 14.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wheeling metro area scores 52 for clothing and shoe stores (upper middle), #190 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wheeling metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the Wheeling metro area
Screening a site or an acquisition in the Wheeling metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wheeling metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.