Market rankings · Wisconsin
Clothing and shoe stores in Wisconsin
Every metro area, small-town market and county in Wisconsin, ranked by the Groundwork market score for clothing and shoe stores, with competitor counts and household spending for each.
- Listings
- 3,138
- 1,369 chain locations (44%)
- Official establishments
- 1,348
- −16.1% since 2019
- Household spending a year
- $5B
- On clothing, shoes and related services
- Listings per 10k households
- 12.7
- 22% below the U.S.
- Spending per listing
- $1.6M
- 25% above the U.S.
- Rank among states
- #7 of 51
- Market score 72 · Upper middle
A site report maps the clothing and shoe stores on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 3,138 clothing and shoe stores on map listings in Wisconsin as of September 2026. Of those, 1,369 are chain locations, or 44%, against 44% across the U.S. That is 12.7 per 10,000 households, 22% below the U.S. rate of 16.2.
Household spending on clothing, shoes and related services in Wisconsin comes to about $5B a year: $2,003 per household, 3% below the U.S. average. Spread across 3,138 clothing and shoe stores, that is $1.6M per store, 25% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
In 2023, official counts showed 1,348 businesses with payroll in Wisconsin classed as clothing and shoe stores, down 16.1% from 2019. That is one for every 1,839 households, against one for every 1,273 across the U.S. Across the U.S., the count fell 12.2% over the same years. Since fiscal 2022, 41 SBA-backed loans worth $10.5M have gone to businesses classed as clothing and shoe stores in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #7 for clothing and shoe stores, with a Groundwork market score of 72 (upper middle). Of the 15 scored metro areas in or partly in Wisconsin, the Madison metro area scores highest (80). Of the 14 scored small-town markets in or partly in Wisconsin, the Stevens Point-Plover area scores highest (83).
Every market in Wisconsin for clothing and shoe stores
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison, WI | 80 | 360 | 11.9 | $1.8M | +4.1% | #21 of 387 |
| 2Racine-Mount Pleasant, WI | 76 | 82 | 10.2 | $2M | +0.4% | #31 of 387 |
| 3Sheboygan, WI | 75 | 39 | 7.8 | $2.5M | 0.0% | #33 of 387 |
| 4Fond du Lac, WI | 75 | 36 | 8.3 | $2.3M | +0.5% | #34 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 72 | 2,062 | 14.0 | $1.7M | +2.6% | #50 of 387 |
| 5Wausau, WI | 70 | 74 | 12.8 | $1.5M | +1.0% | #61 of 387 |
| 6Green Bay, WI | 68 | 183 | 13.4 | $1.5M | +2.5% | #75 of 387 |
| 7Janesville-Beloit, WI | 65 | 88 | 13.1 | $1.5M | +1.7% | #93 of 387 |
| 8Milwaukee-Waukesha, WI | 63 | 899 | 13.7 | $1.5M | 0.0% | #107 of 387 |
| 9Oshkosh-Neenah, WI | 63 | 99 | 13.6 | $1.4M | +1.4% | #109 of 387 |
| Duluth, MN-WI | 57 | 158 | 13.1 | $1.5M | +0.2% | #157 of 387 |
| 10La Crosse-Onalaska, WI-MN | 57 | 104 | 14.4 | $1.3M | +0.4% | #160 of 387 |
| 11Eau Claire, WI | 51 | 121 | 16.8 | $1.2M | +2.6% | #204 of 387 |
| 12Appleton, WI | 43 | 198 | 19.8 | $1M | +2.7% | #247 of 387 |
| 13Kenosha, WI | 38 | 114 | 16.5 | $1.2M | −0.4% | #275 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stevens Point-Plover, WI | 83 | 29 | 9.8 | $2M | +2.2% | #17 of 536 |
| 2Manitowoc, WI | 82 | 21 | 6.0 | $3.1M | +0.4% | #19 of 536 |
| 3Platteville, WI | 81 | 13 | 6.5 | $2.8M | +0.9% | #24 of 536 |
| 4Beaver Dam, WI | 80 | 26 | 7.2 | $2.6M | −0.3% | #27 of 536 |
| 5Menomonie, WI | 77 | 14 | 8.0 | $2.4M | +1.7% | #41 of 536 |
| 6Sparta, WI | 77 | 15 | 8.2 | $2.3M | +0.6% | #42 of 536 |
| 7Wisconsin Rapids-Marshfield, WI | 75 | 27 | 8.4 | $2.2M | −0.2% | #61 of 536 |
| 8Shawano, WI | 73 | 14 | 7.5 | $2.4M | +1.4% | #70 of 536 |
| 9Marinette, WI-MI | 70 | 22 | 7.5 | $2.3M | +0.3% | #97 of 536 |
| 10Whitewater-Elkhorn, WI | 63 | 59 | 13.7 | $1.5M | +0.8% | #158 of 536 |
| 11Rice Lake, WI | 52 | 28 | 14.0 | $1.3M | −0.5% | #251 of 536 |
| Iron Mountain, MI-WI | 50 | 21 | 14.9 | $1.2M | +0.4% | #274 of 536 |
| 12Watertown-Fort Atkinson, WI | 43 | 67 | 19.2 | $1M | +0.3% | #332 of 536 |
| 13Baraboo, WI | 37 | 69 | 24.7 | $797K | +1.3% | #387 of 536 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Croix County, WI | 91 | 22 | 5.9 | $4M | +4.7% | #19 of 2,087 |
| 2Calumet County, WI | 85 | 13 | 6.1 | $3.5M | +2.9% | #72 of 2,087 |
| 3Pierce County, WI | 83 | 12 | 7.6 | $2.8M | +3.1% | #112 of 2,087 |
| 4Washington County, WI | 82 | 42 | 7.4 | $3M | +1.8% | #126 of 2,087 |
| 5Oconto County, WI | 81 | 8 | 4.8 | $4.1M | +2.9% | #138 of 2,087 |
| 6Waushara County, WI | 75 | 5 | 4.7 | $3.9M | +2.8% | #226 of 2,087 |
| 7Adams County, WI | 75 | 5 | 5.3 | $3.3M | +5.2% | #229 of 2,087 |
| 8Manitowoc County, WI | 75 | 21 | 6.0 | $3.1M | +0.4% | #230 of 2,087 |
| 9Grant County, WI | 75 | 13 | 6.5 | $2.8M | +0.9% | #231 of 2,087 |
| 10Polk County, WI | 75 | 18 | 9.2 | $2.1M | +1.7% | #241 of 2,087 |
| 11Portage County, WI | 75 | 29 | 9.8 | $2M | +2.2% | #244 of 2,087 |
| 12Trempealeau County, WI | 74 | 7 | 5.6 | $3.4M | +1.1% | #250 of 2,087 |
| 13Dodge County, WI | 74 | 26 | 7.2 | $2.6M | −0.3% | #255 of 2,087 |
| 14Burnett County, WI | 73 | 5 | 7.0 | $2.6M | +3.9% | #286 of 2,087 |
| 15Iowa County, WI | 73 | 8 | 7.9 | $2.6M | +1.0% | #288 of 2,087 |
| 16Washburn County, WI | 72 | 5 | 6.6 | $2.8M | +2.8% | #314 of 2,087 |
| 17Sheboygan County, WI | 72 | 39 | 7.8 | $2.5M | 0.0% | #320 of 2,087 |
| 18Dunn County, WI | 71 | 14 | 8.0 | $2.4M | +1.7% | #346 of 2,087 |
| 19Fond du Lac County, WI | 71 | 36 | 8.3 | $2.3M | +0.5% | #349 of 2,087 |
| 20Monroe County, WI | 70 | 15 | 8.2 | $2.3M | +0.6% | #377 of 2,087 |
| 21Racine County, WI | 70 | 82 | 10.2 | $2M | +0.4% | #382 of 2,087 |
| 22Clark County, WI | 69 | 10 | 7.8 | $2.4M | +1.2% | #401 of 2,087 |
| 23Kewaunee County, WI | 69 | 7 | 8.4 | $2.3M | +1.0% | #402 of 2,087 |
| 24Dane County, WI | 69 | 304 | 12.1 | $1.8M | +4.9% | #411 of 2,087 |
| 25Chippewa County, WI | 69 | 32 | 11.8 | $1.6M | +1.9% | #417 of 2,087 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Wood County, WI | 68 | 27 | 8.4 | $2.2M | −0.2% | #433 of 2,087 |
| 27Waukesha County, WI | 68 | 199 | 11.8 | $2M | +2.4% | #438 of 2,087 |
| 28Lincoln County, WI | 67 | 11 | 8.6 | $2.1M | −0.1% | #463 of 2,087 |
| 29Bayfield County, WI | 66 | 8 | 10.8 | $1.7M | +3.4% | #500 of 2,087 |
| 30Jackson County, WI | 63 | 5 | 6.0 | $3M | −0.5% | #559 of 2,087 |
| 31Shawano County, WI | 63 | 14 | 8.1 | $2.2M | +1.7% | #569 of 2,087 |
| 32Waupaca County, WI | 63 | 25 | 11.1 | $1.7M | −0.6% | #580 of 2,087 |
| 33Ozaukee County, WI | 63 | 60 | 15.7 | $1.5M | +3.0% | #589 of 2,087 |
| 34Taylor County, WI | 62 | 7 | 8.7 | $2.1M | +0.9% | #601 of 2,087 |
| 35Marinette County, WI | 62 | 17 | 8.9 | $2M | +1.6% | #606 of 2,087 |
| 36Douglas County, WI | 61 | 16 | 8.4 | $2.3M | −0.8% | #633 of 2,087 |
| 37Marathon County, WI | 61 | 74 | 12.8 | $1.5M | +1.0% | #656 of 2,087 |
| 38Columbia County, WI | 60 | 25 | 10.3 | $2M | −0.7% | #671 of 2,087 |
| 39Sawyer County, WI | 59 | 7 | 7.9 | $2.3M | +4.0% | #697 of 2,087 |
| 40Vilas County, WI | 59 | 13 | 11.7 | $1.6M | +2.9% | #720 of 2,087 |
| 41Richland County, WI | 58 | 6 | 8.3 | $2.2M | −1.4% | #736 of 2,087 |
| 42Rock County, WI | 57 | 88 | 13.1 | $1.5M | +1.7% | #793 of 2,087 |
| 43Walworth County, WI | 56 | 59 | 13.7 | $1.5M | +0.8% | #822 of 2,087 |
| 44Green Lake County, WI | 56 | 11 | 13.3 | $1.4M | +1.5% | #830 of 2,087 |
| 45Winnebago County, WI | 55 | 99 | 13.6 | $1.4M | +1.4% | #864 of 2,087 |
| 46Vernon County, WI | 54 | 17 | 13.7 | $1.4M | +2.4% | #899 of 2,087 |
| 47Green County, WI | 54 | 23 | 14.6 | $1.4M | +0.5% | #900 of 2,087 |
| 48Brown County, WI | 53 | 168 | 15.1 | $1.3M | +2.6% | #947 of 2,087 |
| 49Langlade County, WI | 49 | 9 | 10.1 | $1.7M | +0.4% | #1,078 of 2,087 |
| 50Buffalo County, WI | 48 | 7 | 12.2 | $1.5M | −0.1% | #1,119 of 2,087 |
| 51Ashland County, WI | 48 | 9 | 13.2 | $1.3M | +1.1% | #1,130 of 2,087 |
| 52Crawford County, WI | 47 | 8 | 11.9 | $1.5M | −1.1% | #1,152 of 2,087 |
| 53Barron County, WI | 44 | 28 | 14.0 | $1.3M | −0.5% | #1,254 of 2,087 |
| 54La Crosse County, WI | 44 | 82 | 15.9 | $1.2M | +0.3% | #1,258 of 2,087 |
| 55Eau Claire County, WI | 40 | 89 | 19.9 | $985K | +3.0% | #1,410 of 2,087 |
| 56Kenosha County, WI | 39 | 114 | 16.5 | $1.2M | −0.4% | #1,431 of 2,087 |
| 57Milwaukee County, WI | 39 | 598 | 15.2 | $1.2M | −1.5% | #1,432 of 2,087 |
| 58Outagamie County, WI | 38 | 185 | 23.6 | $880K | +2.6% | #1,484 of 2,087 |
| 59Oneida County, WI | 36 | 31 | 17.7 | $1.1M | +0.7% | #1,539 of 2,087 |
| 60Jefferson County, WI | 35 | 67 | 19.2 | $1M | +0.3% | #1,570 of 2,087 |
| 61Sauk County, WI | 30 | 69 | 24.7 | $797K | +1.3% | #1,724 of 2,087 |
| 62Door County, WI | 26 | 56 | 37.4 | $529K | +1.6% | #1,829 of 2,087 |
| Juneau County, WI | Not scored | 4 | 3.7 | $4.8M | −0.5% | |
| Lafayette County, WI | Not scored | 4 | 5.9 | $3.2M | +5.2% | |
| Marquette County, WI | Not scored | 4 | 5.7 | $3.1M | +2.1% | |
| Rusk County, WI | Not scored | 4 | 6.3 | $2.7M | −0.2% | |
| Price County, WI | Not scored | 4 | 6.1 | $2.8M | −0.3% | |
| Forest County, WI | Not scored | 4 | 10.0 | $1.7M | +4.4% | |
| Pepin County, WI | Not scored | 3 | 9.8 | $1.9M | +2.2% | |
| Iron County, WI | Not scored | 2 | 6.4 | $2.7M | −0.3% | |
| Florence County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 clothing and shoe stores on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many clothing and shoe stores are in Wisconsin?
As of September 2026, map listings count 3,138 clothing and shoe stores in Wisconsin. 1,369 of them (44%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 1,348 businesses with payroll classed as clothing and shoe stores in 2023, down 16.1% from 2019. Official counts also show 3,249 one-person businesses without payroll.
How much do households in Wisconsin spend on clothing, shoes and related services?
About $5B a year, or $2,003 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 3,138 clothing and shoe stores on map listings, it comes to $1.6M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for clothing and shoe stores?
Wisconsin has 12.7 clothing and shoe stores per 10,000 households, 22% below the U.S. rate of 16.2. Spending per store is $1.6M, 25% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Wisconsin would have about 3,908, against 3,138 on map listings. There is one business with payroll in the industry for every 1,839 households, against one for every 1,273 across the U.S. The official count fell 16.1% from 2019 to 2023, against −12.2% for the U.S.
Which market in Wisconsin has the highest market score for clothing and shoe stores?
Among 15 scored metro areas in or partly in Wisconsin, the Madison metro area scores highest, at 80 (high). Among 14 scored small-town markets in or partly in Wisconsin, the Stevens Point-Plover area scores highest, at 83 (high). Among 62 scored counties in Wisconsin, St. Croix County scores highest, at 91 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 72 for clothing and shoe stores (upper middle), #7 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Clothing and shoe stores in other states
All 51 states
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- South Carolina
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- Texas
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- Virginia
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- West Virginia
- Wisconsin
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Top markets for clothing and shoe stores across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Clothing, shoes and laundry4,482 listings
- Laundromats438 listings
- Dry cleaners186 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.