Groundwork

Clothing and laundry · County · West Virginia

Clothing and shoe stores in Lincoln County, WV

Competitor counts, household spending and official business counts for clothing and shoe stores in Lincoln County, WV, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$11.6M
On clothing, shoes and related services · $1,514 a household
Spending per listing
$5.8M
Too few listings to compare
Listings per 10k households
2.6
Too few listings to compare
Population, 2025
19,177
−5.8% since 2020

See the clothing and shoe stores around any address in Lincoln County

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on clothing, shoes and related services in Lincoln County comes to about $11.6M a year: $1,514 per household, 26% below the U.S. average. That is about $5.8M of household spending for each store on map listings. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

Lincoln County has 2 clothing and shoe stores on map listings as of September 2026. That is 2.6 per 10,000 households.

Official counts don’t publish a figure for clothing and shoe stores in Lincoln County, since they leave out counts under 3. Official counts also show 10 one-person businesses without payroll.

Population estimates put the population change in Lincoln County from 2020 to 2025 at −5.8%, against +3.1% for the U.S. With 2 clothing and shoe stores on map listings, Lincoln County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Lincoln County compares

The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Lincoln County, WV compared with West Virginia and the U.S.
MeasureLincoln CountyWest VirginiaU.S.
Listings per 10k households2.610.816.2
Spending per listing$5.8M$1.6M$1.3M
Households per official establishmentn/a2,0641,273
Official establishment growth, 2019–2023n/a−13.3%−12.2%
Population growth, 2020–2025−5.8%−1.4%+3.1%
Spending per household on clothing, shoes and related services$1,514$1,698$2,055
Median household income$46,205$59,608$80,734
Groundwork market scoreNot scored55

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
10Businesses with no payroll
Map listings, September 2026
20 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in Lincoln County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Lincoln County

Population, 2025 estimate
19,177−5.8% since 2020
Households
7,673
Median age
44.0
Homes lived in by their owners
74%
Vehicles per household
1.8
Land area
437 sq. mi.
People per square mile
46
Median household income
$46,205+9.1% vs. 2015–2019, before inflation
Average household income
$62,576
Median home value
$105,300
Jobs located here
2,363
Daytime population
15,719Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Lincoln County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across West Virginia

Every West Virginia market ranked →

The highest-scoring counties in West Virginia for clothing and shoe stores, numbered among those based in West Virginia, with Lincoln County marked.

Top counties in West Virginia

Counties in West Virginia ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jefferson County, WV94125.3$4.1M+9.2%#6 of 2,087
2Berkeley County, WV89316.1$3.1M+13.7%#32 of 2,087
3Putnam County, WV76146.0$3.3M−1.0%#208 of 2,087
4Marion County, WV67146.0$2.9M−1.2%#451 of 2,087
5Hancock County, WV6175.5$3.1M−4.5%#628 of 2,087
6Marshall County, WV5364.8$3.4M−4.4%#912 of 2,087
7Fayette County, WV51127.5$2.1M−5.6%#1,000 of 2,087
8Jackson County, WV4997.8$2.1M−1.0%#1,074 of 2,087
9Brooke County, WV4866.2$2.7M−6.0%#1,111 of 2,087
10Wayne County, WV47106.3$2.6M−4.0%#1,145 of 2,087
Lincoln County, WVNot scored22.6$5.8M−5.8%

Other business types in Lincoln County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in Lincoln County, WV?

Map listings as of September 2026 show 2 clothing and shoe stores in Lincoln County. The listings count clothing, shoe and accessory stores and boutiques. No official count is published for clothing and shoe stores in Lincoln County: counts under 3 are left out. Official counts list 10 one-person businesses without payroll.

How much do households in Lincoln County, WV spend on clothing, shoes and related services?

About $11.6M a year, or $1,514 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 2 clothing and shoe stores on map listings, it comes to $5.8M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 7,673 households in Lincoln County and national spending patterns by income.

How does Lincoln County, WV compare with the U.S. for clothing and shoe stores?

Lincoln County has 2 clothing and shoe stores on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of clothing and shoe stores to household spending, Lincoln County would have about 9, against 2 on map listings.

How fast is Lincoln County, WV growing?

Population estimates put Lincoln County at 19,177 people in 2025, down 5.8% since 2020, against +3.1% for the U.S. It has 7,673 households. Median household income in Lincoln County is $46,205, 43% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 9.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lincoln County has no market score for clothing and shoe stores: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Lincoln County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in Lincoln County

Screening a site or an acquisition in Lincoln County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.