Clothing and laundry · Metro area · West Virginia
Clothing and shoe stores in the Parkersburg-Vienna, WV metro area
The clothing and shoe stores in the Parkersburg-Vienna, WV metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 11 out of 100: Low
Ranked #380 of 387 scored metro areas
#7 of 7 scored metro areas based in West Virginia
- Listings
- 76
- 59 chain locations (78%)
- Official establishments
- 36
- −14.3% since 2019
- Household spending a year
- $63.1M
- On clothing, shoes and related services · $1,667 a household
- Spending per listing
- $831K
- 35% below the U.S.
- Listings per 10k households
- 20.1
- 24% above the U.S.
- Population, 2025
- 87,264
- −2.3% since 2020
See the clothing and shoe stores around any address in the Parkersburg-Vienna metro area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Parkersburg-Vienna metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for clothing and shoe stores in the Parkersburg-Vienna metro area is 11 (low), #380 of 387 scored metro areas and #7 of 7 scored metro areas based in West Virginia. That puts it in the bottom quarter of metro areas.
As of September 2026, map listings count 76 clothing and shoe stores in the Parkersburg-Vienna metro area. 59 of them (78%) are chain locations, against 44% across the U.S. That comes to 20.1 for every 10,000 households, 24% above the U.S. rate of 16.2.
At $1,667 per household (19% below the U.S. average), households in the Parkersburg-Vienna metro area spend about $63.1M a year on clothing, shoes and related services. That is about $831K of household spending for each store on map listings, 35% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
The official count of businesses with payroll classed as clothing and shoe stores in the Parkersburg-Vienna metro area was 36 in 2023, down 14.3% from 2019. That is one for every 1,052 households, against one for every 1,273 across the U.S. Between 2020 and 2025, the population of the Parkersburg-Vienna metro area declined 2.3%, against +3.1% for the U.S.
How the Parkersburg-Vienna metro area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Parkersburg-Vienna metro area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.1 | 10.8 | 16.2 |
| Spending per listing | $831K | $1.6M | $1.3M |
| Households per official establishment | 1,052 | 2,064 | 1,273 |
| Official establishment growth, 2019–2023 | −14.3% | −13.3% | −12.2% |
| Population growth, 2020–2025 | −2.3% | −1.4% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,667 | $1,698 | $2,055 |
| Median household income | $57,391 | $59,608 | $80,734 |
| Groundwork market score | 11 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 36−14.3% over the period
- Employees, 2023
- 589
- Annual payroll, 2023
- $9.9M
- One-person businesses, 2023
- 40Businesses with no payroll
- Map listings, September 2026
- 7659 chain locations
- Listings at the U.S. rate for this spending
- 50The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in the Parkersburg-Vienna metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Parkersburg-Vienna metro area
- Population, 2025 estimate
- 87,264−2.3% since 2020
- Households
- 37,877
- Median age
- 43.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.7
- Land area
- 599 sq. mi.
- People per square mile
- 148
- Median household income
- $57,391+21.5% vs. 2015–2019, before inflation
- Average household income
- $78,409
- Median home value
- $156,300
- Jobs located here
- 38,056
- Daytime population
- 89,217Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Parkersburg-Vienna metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the Parkersburg-Vienna metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across West Virginia
Every West Virginia market ranked →The highest-scoring metro areas in West Virginia for clothing and shoe stores, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Parkersburg-Vienna metro area marked.
Top metro areas in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 74 | 3,301 | 13.9 | $1.8M | +3.3% | #41 of 387 |
| Hagerstown-Martinsburg, MD-WV | 68 | 146 | 12.4 | $1.5M | +7.1% | #72 of 387 |
| Winchester, VA-WV | 63 | 79 | 14.2 | $1.4M | +6.5% | #110 of 387 |
| 1Weirton-Steubenville, WV-OH | 61 | 41 | 8.3 | $2M | −3.6% | #121 of 387 |
| 2Wheeling, WV-OH | 52 | 63 | 10.9 | $1.6M | −3.6% | #190 of 387 |
| 3Morgantown, WV | 47 | 77 | 13.4 | $1.4M | +1.3% | #219 of 387 |
| 4Charleston, WV | 41 | 111 | 12.7 | $1.3M | −4.7% | #259 of 387 |
| 5Huntington-Ashland, WV-KY-OH | 34 | 216 | 14.2 | $1.2M | −2.6% | #295 of 387 |
| 6Beckley, WV | 33 | 55 | 12.2 | $1.3M | −4.3% | #301 of 387 |
| 7Parkersburg-Vienna, WV | 11 | 76 | 20.1 | $831K | −2.3% | #380 of 387 |
Other business types in the Parkersburg-Vienna metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry16
- Clothing and shoe stores11
- Laundromats24
- Dry cleaners11
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the Parkersburg-Vienna, WV metro area?
The Parkersburg-Vienna metro area has 76 clothing and shoe stores on map listings as of September 2026. 59 of them (78%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 36 businesses with payroll classed as clothing and shoe stores in 2023, down 14.3% from 2019. Official counts also show 40 one-person businesses without payroll.
How much do households in the Parkersburg-Vienna, WV metro area spend on clothing, shoes and related services?
About $63.1M a year, or $1,667 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 76 clothing and shoe stores on map listings, it comes to $831K per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 37,877 households in the Parkersburg-Vienna metro area and national spending patterns by income.
How does the Parkersburg-Vienna, WV metro area compare with the U.S. for clothing and shoe stores?
The Parkersburg-Vienna metro area has 20.1 clothing and shoe stores per 10,000 households, 24% above the U.S. rate of 16.2. Spending per store is $831K, 35% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Parkersburg-Vienna metro area would have about 50, against 76 on map listings. There is one business with payroll in the industry for every 1,052 households, against one for every 1,273 across the U.S. The official count fell 14.3% from 2019 to 2023, against −12.2% for the U.S.
How fast is the Parkersburg-Vienna, WV metro area growing?
Population estimates put the Parkersburg-Vienna metro area at 87,264 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 37,877 households. The median household income in the Parkersburg-Vienna metro area is $57,391 a year, 29% below the U.S. median of $80,734. That rose 21.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Parkersburg-Vienna metro area scores 11 for clothing and shoe stores (low), #380 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Parkersburg-Vienna metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the Parkersburg-Vienna metro area
Screening a site or an acquisition in the Parkersburg-Vienna metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Parkersburg-Vienna metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.