Groundwork

Clothing and laundry · County · West Virginia

Clothing and shoe stores in Greenbrier County, WV

Competitor counts, household spending and official business counts for clothing and shoe stores in Greenbrier County, WV, set against other counties and the U.S.

Groundwork market score · out of 100

Score 15 out of 100: Low

Ranked #2,022 of 2,087 scored counties
#26 of 27 scored counties in West Virginia

Listings
30
7 chain locations (23%)
Official establishments
11
Businesses with payroll, 2023
Household spending a year
$22.8M
On clothing, shoes and related services · $1,539 a household
Spending per listing
$759K
40% below the U.S.
Listings per 10k households
20.3
25% above the U.S.
Population, 2025
31,578
−4.0% since 2020

See the clothing and shoe stores around any address in Greenbrier County

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Greenbrier County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for clothing and shoe stores in Greenbrier County is 15 (low), #2,022 of 2,087 scored counties and #26 of 27 scored counties in West Virginia. That puts it in the bottom quarter of counties.

Household spending on clothing, shoes and related services in Greenbrier County comes to about $22.8M a year: $1,539 per household, 25% below the U.S. average. That works out to $759K per store, 40% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

Greenbrier County has 30 clothing and shoe stores on map listings as of September 2026. Chain locations make up 23% of them, against 44% across the U.S. That comes to 20.3 for every 10,000 households, 25% above the U.S. rate of 16.2.

Official counts show 11 businesses with payroll classed as clothing and shoe stores in Greenbrier County in 2023. That is one for every 1,344 households, against one for every 1,273 across the U.S. Between 2020 and 2025, the population of Greenbrier County declined 4.0%, against +3.1% for the U.S.

How Greenbrier County compares

The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Greenbrier County, WV compared with West Virginia and the U.S.
MeasureGreenbrier CountyWest VirginiaU.S.
Listings per 10k households20.310.816.2
Spending per listing$759K$1.6M$1.3M
Households per official establishment1,3442,0641,273
Official establishment growth, 2019–2023n/a−13.3%−12.2%
Population growth, 2020–2025−4.0%−1.4%+3.1%
Spending per household on clothing, shoes and related services$1,539$1,698$2,055
Median household income$48,218$59,608$80,734
Groundwork market score1555

Official counts and lending

Businesses

Official establishments, 2019 to 2023
10 → 11
Employees, 2023
37
Annual payroll, 2023
$1.1M
One-person businesses, 2023
24Businesses with no payroll
Map listings, September 2026
307 chain locations
Listings at the U.S. rate for this spending
18The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in Greenbrier County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Greenbrier County

Population, 2025 estimate
31,578−4.0% since 2020
Households
14,788
Median age
46.5
Homes lived in by their owners
73%
Vehicles per household
1.8
Land area
1,020 sq. mi.
People per square mile
32
Median household income
$48,218+20.0% vs. 2015–2019, before inflation
Average household income
$69,064
Median home value
$149,000
Jobs located here
12,698
Daytime population
31,539Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Greenbrier County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of Greenbrier County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across West Virginia

Every West Virginia market ranked →

The highest-scoring counties in West Virginia for clothing and shoe stores, numbered among those based in West Virginia, with Greenbrier County marked.

Top counties in West Virginia

Counties in West Virginia ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jefferson County, WV94125.3$4.1M+9.2%#6 of 2,087
2Berkeley County, WV89316.1$3.1M+13.7%#32 of 2,087
3Putnam County, WV76146.0$3.3M−1.0%#208 of 2,087
4Marion County, WV67146.0$2.9M−1.2%#451 of 2,087
5Hancock County, WV6175.5$3.1M−4.5%#628 of 2,087
6Marshall County, WV5364.8$3.4M−4.4%#912 of 2,087
7Fayette County, WV51127.5$2.1M−5.6%#1,000 of 2,087
8Jackson County, WV4997.8$2.1M−1.0%#1,074 of 2,087
9Brooke County, WV4866.2$2.7M−6.0%#1,111 of 2,087
10Wayne County, WV47106.3$2.6M−4.0%#1,145 of 2,087
26Greenbrier County, WV153020.3$759K−4.0%#2,022 of 2,087

Other business types in Greenbrier County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in Greenbrier County, WV?

Map listings as of September 2026 show 30 clothing and shoe stores in Greenbrier County. 7 of them (23%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 11 businesses with payroll classed as clothing and shoe stores in 2023. Official counts list 24 one-person businesses without payroll.

How much do households in Greenbrier County, WV spend on clothing, shoes and related services?

About $22.8M a year, or $1,539 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 30 clothing and shoe stores on map listings, it comes to $759K per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 14,788 households in Greenbrier County and national spending patterns by income.

How does Greenbrier County, WV compare with the U.S. for clothing and shoe stores?

Greenbrier County has 20.3 clothing and shoe stores per 10,000 households, 25% above the U.S. rate of 16.2. Spending per store is $759K, 40% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Greenbrier County would have about 18, against 30 on map listings. There is one business with payroll in the industry for every 1,344 households, against one for every 1,273 across the U.S.

How fast is Greenbrier County, WV growing?

Population estimates put Greenbrier County at 31,578 people in 2025, down 4.0% since 2020, against +3.1% for the U.S. It has 14,788 households. Median household income in Greenbrier County is $48,218, 40% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Greenbrier County scores 15 for clothing and shoe stores (low), #2,022 of 2,087 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Greenbrier County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in Greenbrier County

Screening a site or an acquisition in Greenbrier County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Greenbrier County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.