Market rankings · Iowa
Clothing and shoe stores in Iowa
Every metro area, small-town market and county in Iowa, ranked by the Groundwork market score for clothing and shoe stores, with competitor counts and household spending for each.
- Listings
- 2,058
- 901 chain locations (44%)
- Official establishments
- 878
- −14.3% since 2019
- Household spending a year
- $2.6B
- On clothing, shoes and related services
- Listings per 10k households
- 15.6
- 4% below the U.S.
- Spending per listing
- $1.3M
- In line with the U.S.
- Rank among states
- #29 of 51
- Market score 48 · Lower middle
A site report maps the clothing and shoe stores on map listings around any address in Iowa by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 2,058 clothing and shoe stores on map listings in Iowa as of September 2026. Chain locations make up 44% of them, against 44% across the U.S. That comes to 15.6 for every 10,000 households, 4% below the U.S. rate of 16.2.
Household spending on clothing, shoes and related services in Iowa comes to about $2.6B a year: $1,967 per household, 4% below the U.S. average. That works out to $1.3M per store, in line with the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
Official counts show 878 businesses with payroll classed as clothing and shoe stores in Iowa in 2023, down 14.3% from 2019. That is one for every 1,499 households, against one for every 1,273 across the U.S. Across the U.S., the count fell 12.2% over the same years. Since fiscal 2022, 16 SBA-backed loans worth $5.5M have gone to businesses classed as clothing and shoe stores in Iowa.
Among the 50 states and DC, Iowa ranks #29 for clothing and shoe stores, with a Groundwork market score of 48 (lower middle). Of the 9 scored metro areas in or partly in Iowa, the Cedar Rapids metro area scores highest (65). Of the 15 scored small-town markets in or partly in Iowa, the Marshalltown area scores highest (75).
Every market in Iowa for clothing and shoe stores
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Iowa, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cedar Rapids, IA | 65 | 157 | 13.8 | $1.5M | +1.0% | #92 of 387 |
| Omaha, NE-IA | 64 | 612 | 15.7 | $1.4M | +4.2% | #102 of 387 |
| 2Ames, IA | 60 | 69 | 13.8 | $1.4M | +2.2% | #128 of 387 |
| 3Des Moines-West Des Moines, IA | 60 | 492 | 16.7 | $1.3M | +6.7% | #134 of 387 |
| 4Davenport-Moline-Rock Island, IA-IL | 57 | 213 | 13.2 | $1.5M | −0.9% | #156 of 387 |
| 5Iowa City, IA | 48 | 128 | 17.7 | $1.2M | +4.1% | #216 of 387 |
| 6Waterloo-Cedar Falls, IA | 47 | 118 | 17.0 | $1.1M | +0.5% | #225 of 387 |
| 7Sioux City, IA-NE-SD | 33 | 109 | 19.7 | $981K | +1.0% | #303 of 387 |
| 8Dubuque, IA | 28 | 95 | 23.2 | $854K | +0.1% | #326 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marshalltown, IA | 75 | 11 | 7.1 | $2.6M | −0.5% | #57 of 536 |
| 2Muscatine, IA | 66 | 19 | 11.0 | $1.7M | −3.0% | #132 of 536 |
| 3Le Mars, IA | 65 | 11 | 10.7 | $1.9M | 0.0% | #138 of 536 |
| 4Clinton, IA | 60 | 24 | 12.3 | $1.5M | −0.9% | #182 of 536 |
| 5Pella, IA | 60 | 20 | 15.0 | $1.3M | +2.3% | #185 of 536 |
| 6Fort Madison, IA | 57 | 18 | 12.6 | $1.4M | −3.6% | #213 of 536 |
| 7Oskaloosa, IA | 55 | 13 | 14.9 | $1.2M | −1.2% | #231 of 536 |
| 8Ottumwa, IA | 50 | 25 | 17.9 | $995K | −0.3% | #278 of 536 |
| 9Fort Dodge, IA | 45 | 31 | 20.2 | $897K | −0.4% | #317 of 536 |
| 10Mason City, IA | 40 | 42 | 18.5 | $1M | −1.5% | #357 of 536 |
| 11Burlington, IA-IL | 36 | 35 | 17.6 | $1M | −2.5% | #393 of 536 |
| 12Spirit Lake, IA | 34 | 32 | 36.2 | $563K | +1.7% | #414 of 536 |
| 13Storm Lake, IA | 30 | 17 | 22.5 | $850K | −1.7% | #443 of 536 |
| 14Spencer, IA | 28 | 18 | 24.7 | $742K | −0.8% | #457 of 536 |
| 15Carroll, IA | 27 | 23 | 26.1 | $731K | −2.0% | #466 of 536 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 91 | 14 | 6.8 | $3.2M | +9.0% | #23 of 2,087 |
| 2Benton County, IA | 77 | 8 | 7.8 | $2.6M | +1.8% | #194 of 2,087 |
| 3Bremer County, IA | 75 | 7 | 7.2 | $2.8M | +1.1% | #233 of 2,087 |
| 4Jasper County, IA | 75 | 11 | 7.3 | $2.6M | +0.9% | #236 of 2,087 |
| 5Buchanan County, IA | 73 | 5 | 6.1 | $3.1M | +1.3% | #276 of 2,087 |
| 6Boone County, IA | 71 | 10 | 9.1 | $2.2M | +0.4% | #350 of 2,087 |
| 7Marshall County, IA | 70 | 11 | 7.1 | $2.6M | −0.5% | #371 of 2,087 |
| 8Jones County, IA | 70 | 7 | 8.5 | $2.2M | +2.9% | #378 of 2,087 |
| 9Cedar County, IA | 68 | 5 | 6.6 | $3M | −0.7% | #421 of 2,087 |
| 10Jackson County, IA | 67 | 5 | 6.1 | $3.1M | −0.8% | #449 of 2,087 |
| 11Washington County, IA | 65 | 8 | 8.9 | $2.2M | +0.6% | #517 of 2,087 |
| 12Pottawattamie County, IA | 60 | 42 | 11.2 | $1.7M | −0.7% | #678 of 2,087 |
| 13Muscatine County, IA | 60 | 19 | 11.0 | $1.7M | −3.0% | #680 of 2,087 |
| 14Madison County, IA | 60 | 11 | 16.4 | $1.3M | +3.8% | #690 of 2,087 |
| 15Plymouth County, IA | 59 | 11 | 10.7 | $1.9M | 0.0% | #703 of 2,087 |
| 16Harrison County, IA | 59 | 7 | 11.5 | $1.7M | +0.4% | #712 of 2,087 |
| 17Tama County, IA | 58 | 5 | 7.4 | $2.4M | −1.5% | #732 of 2,087 |
| 18Wright County, IA | 58 | 5 | 9.3 | $2M | −0.9% | #737 of 2,087 |
| 19Shelby County, IA | 55 | 6 | 12.3 | $1.6M | −0.2% | #854 of 2,087 |
| 20Grundy County, IA | 55 | 7 | 13.7 | $1.5M | +0.2% | #862 of 2,087 |
| 21Sioux County, IA | 55 | 20 | 15.8 | $1.3M | +2.5% | #871 of 2,087 |
| 22Polk County, IA | 55 | 344 | 16.8 | $1.3M | +4.8% | #875 of 2,087 |
| 23Allamakee County, IA | 53 | 7 | 11.8 | $1.6M | +1.2% | #929 of 2,087 |
| 24Clinton County, IA | 53 | 24 | 12.3 | $1.5M | −0.9% | #934 of 2,087 |
| 25Delaware County, IA | 53 | 10 | 13.6 | $1.4M | +1.3% | #938 of 2,087 |
Show all 99 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Chickasaw County, IA | 52 | 5 | 10.0 | $1.9M | −2.8% | #962 of 2,087 |
| 27Linn County, IA | 52 | 142 | 14.9 | $1.4M | +0.7% | #984 of 2,087 |
| 28Marion County, IA | 52 | 20 | 15.0 | $1.3M | +2.3% | #988 of 2,087 |
| 29Fayette County, IA | 51 | 7 | 8.4 | $2.1M | −2.1% | #999 of 2,087 |
| 30Lee County, IA | 51 | 18 | 12.6 | $1.4M | −3.6% | #1,017 of 2,087 |
| 31Cass County, IA | 50 | 6 | 10.3 | $1.8M | −1.2% | #1,035 of 2,087 |
| 32Clayton County, IA | 50 | 8 | 10.7 | $1.7M | −1.1% | #1,037 of 2,087 |
| 33Story County, IA | 50 | 59 | 15.2 | $1.3M | +2.7% | #1,056 of 2,087 |
| 34Mahaska County, IA | 48 | 13 | 14.9 | $1.2M | −1.2% | #1,136 of 2,087 |
| 35Dallas County, IA | 48 | 102 | 24.0 | $998K | +17.8% | #1,144 of 2,087 |
| 36Poweshiek County, IA | 47 | 10 | 12.8 | $1.5M | −1.4% | #1,151 of 2,087 |
| 37Johnson County, IA | 47 | 120 | 18.9 | $1.1M | +4.6% | #1,167 of 2,087 |
| 38Lyon County, IA | 47 | 9 | 20.1 | $970K | +3.6% | #1,169 of 2,087 |
| 39Hancock County, IA | 46 | 5 | 10.7 | $1.7M | −2.2% | #1,177 of 2,087 |
| 40Jefferson County, IA | 46 | 8 | 11.5 | $1.5M | −2.5% | #1,184 of 2,087 |
| 41Wapello County, IA | 44 | 25 | 17.9 | $995K | −0.3% | #1,277 of 2,087 |
| 42Hamilton County, IA | 43 | 12 | 18.7 | $1M | −0.5% | #1,307 of 2,087 |
| 43Crawford County, IA | 42 | 10 | 15.8 | $1.2M | −1.5% | #1,335 of 2,087 |
| 44Guthrie County, IA | 42 | 10 | 21.7 | $918K | +1.6% | #1,344 of 2,087 |
| 45Appanoose County, IA | 41 | 5 | 9.6 | $1.7M | −1.7% | #1,350 of 2,087 |
| 46Scott County, IA | 40 | 129 | 17.6 | $1.2M | +0.4% | #1,397 of 2,087 |
| 47Kossuth County, IA | 39 | 8 | 12.2 | $1.5M | −3.2% | #1,424 of 2,087 |
| 48Black Hawk County, IA | 39 | 104 | 19.1 | $978K | +0.4% | #1,445 of 2,087 |
| 49Webster County, IA | 39 | 31 | 20.2 | $897K | −0.4% | #1,452 of 2,087 |
| 50Hardin County, IA | 37 | 9 | 12.8 | $1.4M | −2.2% | #1,493 of 2,087 |
| 51Henry County, IA | 37 | 14 | 18.3 | $1M | −5.4% | #1,510 of 2,087 |
| 52Winneshiek County, IA | 37 | 16 | 19.7 | $992K | −1.6% | #1,511 of 2,087 |
| 53Floyd County, IA | 34 | 13 | 20.0 | $918K | −4.4% | #1,604 of 2,087 |
| 54Union County, IA | 33 | 6 | 11.7 | $1.4M | −2.5% | #1,615 of 2,087 |
| 55Cherokee County, IA | 33 | 9 | 17.8 | $1.1M | −2.4% | #1,624 of 2,087 |
| 56O’Brien County, IA | 32 | 12 | 20.7 | $891K | +0.5% | #1,655 of 2,087 |
| 57Dubuque County, IA | 32 | 95 | 23.2 | $854K | +0.1% | #1,658 of 2,087 |
| 58Cerro Gordo County, IA | 30 | 40 | 20.5 | $918K | −1.5% | #1,717 of 2,087 |
| 59Woodbury County, IA | 29 | 95 | 23.3 | $814K | +0.7% | #1,754 of 2,087 |
| 60Page County, IA | 28 | 15 | 24.0 | $723K | −2.3% | #1,777 of 2,087 |
| 61Dickinson County, IA | 28 | 32 | 36.2 | $563K | +1.7% | #1,781 of 2,087 |
| 62Des Moines County, IA | 26 | 35 | 20.4 | $873K | −2.0% | #1,813 of 2,087 |
| 63Buena Vista County, IA | 24 | 17 | 22.5 | $850K | −1.7% | #1,865 of 2,087 |
| 64Clay County, IA | 23 | 18 | 24.7 | $742K | −0.8% | #1,890 of 2,087 |
| 65Carroll County, IA | 21 | 23 | 26.1 | $731K | −2.0% | #1,931 of 2,087 |
| 66Iowa County, IA | 17 | 41 | 59.3 | $317K | −1.0% | #2,003 of 2,087 |
| Mills County, IA | Not scored | 3 | 5.6 | $3.8M | +2.6% | |
| Butler County, IA | Not scored | 3 | 5.1 | $3.7M | −2.0% | |
| Louisa County, IA | Not scored | 0 | 0.0 | n/a | −3.7% | |
| Winnebago County, IA | Not scored | 1 | 2.2 | $8.4M | −3.8% | |
| Mitchell County, IA | Not scored | 4 | 8.7 | $2.2M | +0.6% | |
| Montgomery County, IA | Not scored | 3 | 6.5 | $2.7M | −3.2% | |
| Franklin County, IA | Not scored | 7 | 16.7 | $1M | −1.2% | |
| Keokuk County, IA | Not scored | 2 | 4.9 | $3.7M | −2.0% | |
| Calhoun County, IA | Not scored | 1 | 2.5 | $7.4M | −3.4% | |
| Sac County, IA | Not scored | 6 | 13.9 | $1.3M | −2.7% | |
| Clarke County, IA | Not scored | 4 | 9.8 | $1.9M | −1.6% | |
| Humboldt County, IA | Not scored | 4 | 9.5 | $2M | −2.0% | |
| Howard County, IA | Not scored | 5 | 13.3 | $1.4M | −0.8% | |
| Emmet County, IA | Not scored | 3 | 7.4 | $2.3M | −2.5% | |
| Davis County, IA | Not scored | 6 | 18.7 | $1M | +1.3% | |
| Palo Alto County, IA | Not scored | 5 | 13.2 | $1.4M | −1.0% | |
| Lucas County, IA | Not scored | 3 | 8.1 | $2.1M | +2.6% | |
| Greene County, IA | Not scored | 4 | 10.2 | $1.8M | −1.0% | |
| Monona County, IA | Not scored | 5 | 12.9 | $1.4M | −2.4% | |
| Decatur County, IA | Not scored | 3 | 9.8 | $1.7M | −0.9% | |
| Monroe County, IA | Not scored | 2 | 6.5 | $2.8M | −2.5% | |
| Adair County, IA | Not scored | 1 | 3.1 | $6.1M | −1.3% | |
| Worth County, IA | Not scored | 2 | 6.3 | $3M | −1.3% | |
| Van Buren County, IA | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Pocahontas County, IA | Not scored | 2 | 6.7 | $2.7M | −3.5% | |
| Ida County, IA | Not scored | 3 | 9.8 | $1.8M | −3.4% | |
| Wayne County, IA | Not scored | 4 | 15.6 | $1.2M | +3.6% | |
| Fremont County, IA | Not scored | 0 | 0.0 | n/a | −0.8% | |
| Osceola County, IA | Not scored | 2 | 7.6 | $2.4M | −3.6% | |
| Taylor County, IA | Not scored | 1 | 4.0 | $4.4M | −0.5% | |
| Audubon County, IA | Not scored | 1 | 3.9 | $4.7M | −3.0% | |
| Ringgold County, IA | Not scored | 2 | 10.5 | $1.8M | 0.0% | |
| Adams County, IA | Not scored | 1 | 6.5 | $3M | −2.5% |
Markets with fewer than 5 clothing and shoe stores on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many clothing and shoe stores are in Iowa?
As of September 2026, map listings count 2,058 clothing and shoe stores in Iowa. 901 of them (44%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 878 businesses with payroll classed as clothing and shoe stores in 2023, down 14.3% from 2019. Official counts also show 1,859 one-person businesses without payroll.
How much do households in Iowa spend on clothing, shoes and related services?
About $2.6B a year, or $1,967 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 2,058 clothing and shoe stores on map listings, it comes to $1.3M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 1,315,707 households in Iowa and national spending patterns by income.
How does Iowa compare with the U.S. for clothing and shoe stores?
Iowa has 15.6 clothing and shoe stores per 10,000 households, 4% below the U.S. rate of 16.2. Spending per store is $1.3M, in line with the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Iowa would have about 2,037, against 2,058 on map listings. There is one business with payroll in the industry for every 1,499 households, against one for every 1,273 across the U.S. The official count fell 14.3% from 2019 to 2023, against −12.2% for the U.S.
Which market in Iowa has the highest market score for clothing and shoe stores?
Among 9 scored metro areas in or partly in Iowa, the Cedar Rapids metro area scores highest, at 65 (upper middle). Among 15 scored small-town markets in or partly in Iowa, the Marshalltown area scores highest, at 75 (high). Among 66 scored counties in Iowa, Warren County scores highest, at 91 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Iowa scores 48 for clothing and shoe stores (lower middle), #29 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Iowa. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Clothing and shoe stores in other states
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Top markets for clothing and shoe stores across the U.S. · All business types in Iowa
Related business types in Iowa
- Clothing, shoes and laundry2,733 listings
- Laundromats217 listings
- Dry cleaners83 listings
Screening a site or an acquisition in Iowa?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.