Market rankings · Missouri
Clothing and shoe stores in Missouri
Markets across Missouri ranked by the Groundwork market score for clothing and shoe stores, with competitor counts and household spending for each.
- Listings
- 3,818
- 1,720 chain locations (45%)
- Official establishments
- 1,692
- −14.8% since 2019
- Household spending a year
- $4.9B
- On clothing, shoes and related services
- Listings per 10k households
- 15.2
- 6% below the U.S.
- Spending per listing
- $1.3M
- In line with the U.S.
- Rank among states
- #28 of 51
- Market score 48 · Lower middle
A site report maps the clothing and shoe stores on map listings around any address in Missouri by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 3,818 clothing and shoe stores in Missouri. Chain locations make up 45% of them, against 44% across the U.S. That is 15.2 per 10,000 households, 6% below the U.S. rate of 16.2.
Household spending on clothing, shoes and related services in Missouri comes to about $4.9B a year: $1,939 per household, 6% below the U.S. average. Spread across 3,818 clothing and shoe stores, that is $1.3M per store, in line with the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
Official counts show 1,692 businesses with payroll classed as clothing and shoe stores in Missouri in 2023, down 14.8% from 2019. That is one for every 1,482 households, against one for every 1,273 across the U.S. Across the U.S., the count fell 12.2% over the same years. Since fiscal 2022, 33 SBA-backed loans worth $11.7M have gone to businesses classed as clothing and shoe stores in Missouri.
Among the 50 states and DC, Missouri ranks #28 for clothing and shoe stores, with a Groundwork market score of 48 (lower middle). Of the 8 scored metro areas in or partly in Missouri, the Jefferson City metro area scores highest (69). Of the 18 scored small-town markets in or partly in Missouri, the Warrensburg area scores highest (67).
Every market in Missouri for clothing and shoe stores
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Missouri, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson City, MO | 69 | 75 | 12.8 | $1.5M | +2.2% | #67 of 387 |
| 2Kansas City, MO-KS | 66 | 1,300 | 14.5 | $1.5M | +3.4% | #86 of 387 |
| 3St. Louis, MO-IL | 58 | 1,695 | 14.6 | $1.4M | −0.2% | #149 of 387 |
| 4Columbia, MO | 57 | 123 | 14.2 | $1.4M | +3.9% | #159 of 387 |
| 5Springfield, MO | 53 | 301 | 15.1 | $1.2M | +5.1% | #189 of 387 |
| 6St. Joseph, MO-KS | 44 | 69 | 14.7 | $1.2M | −2.0% | #236 of 387 |
| 7Joplin, MO-KS | 41 | 146 | 18.4 | $961K | +3.9% | #266 of 387 |
| 8Cape Girardeau, MO-IL | 27 | 90 | 23.5 | $781K | +1.7% | #332 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 67 | 26 | 12.3 | $1.5M | +4.9% | #122 of 536 |
| 2Fort Leonard Wood, MO | 64 | 18 | 10.7 | $1.7M | +0.8% | #147 of 536 |
| 3Marshall, MO | 61 | 6 | 7.5 | $2.3M | −0.3% | #168 of 536 |
| 4Rolla, MO | 61 | 18 | 10.4 | $1.7M | +1.6% | #171 of 536 |
| 5Farmington, MO | 53 | 35 | 14.1 | $1.2M | +2.1% | #246 of 536 |
| 6Hannibal, MO | 51 | 17 | 11.1 | $1.6M | +0.4% | #259 of 536 |
| 7Mexico, MO | 50 | 10 | 10.8 | $1.6M | −1.0% | #270 of 536 |
| 8Sedalia, MO | 50 | 25 | 14.7 | $1.2M | +2.9% | #275 of 536 |
| 9Moberly, MO | 49 | 13 | 14.1 | $1.2M | +0.2% | #285 of 536 |
| 10Sikeston, MO | 43 | 39 | 19.7 | $882K | −0.3% | #335 of 536 |
| 11Poplar Bluff, MO | 36 | 24 | 14.5 | $1.1M | −0.4% | #391 of 536 |
| 12Lebanon, MO | 35 | 30 | 20.6 | $799K | +2.5% | #406 of 536 |
| 13Kirksville, MO | 32 | 29 | 27.8 | $630K | +1.9% | #428 of 536 |
| Quincy, IL-MO | 29 | 70 | 22.5 | $806K | −2.0% | #452 of 536 |
| 14West Plains, MO | 29 | 36 | 22.5 | $724K | +2.5% | #454 of 536 |
| 15Kennett, MO | 25 | 25 | 22.2 | $726K | −4.8% | #476 of 536 |
| 16Branson, MO | 23 | 133 | 58.4 | $299K | +1.7% | #489 of 536 |
| 17Maryville, MO | 22 | 19 | 22.5 | $763K | −4.0% | #496 of 536 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, MO | 90 | 8 | 5.8 | $3.5M | +9.2% | #27 of 2,087 |
| 2Lincoln County, MO | 88 | 20 | 8.8 | $2.3M | +11.4% | #48 of 2,087 |
| 3Cass County, MO | 87 | 32 | 7.4 | $2.8M | +7.1% | #57 of 2,087 |
| 4Jefferson County, MO | 81 | 67 | 7.6 | $2.6M | +2.7% | #143 of 2,087 |
| 5Clay County, MO | 79 | 92 | 9.0 | $2.3M | +4.3% | #172 of 2,087 |
| 6Christian County, MO | 78 | 39 | 11.1 | $1.8M | +8.3% | #187 of 2,087 |
| 7Lafayette County, MO | 74 | 11 | 8.7 | $2.3M | +1.4% | #262 of 2,087 |
| 8Franklin County, MO | 71 | 41 | 9.5 | $2M | +3.1% | #353 of 2,087 |
| 9St. Charles County, MO | 71 | 193 | 12.0 | $2M | +4.9% | #354 of 2,087 |
| 10Lawrence County, MO | 70 | 9 | 6.2 | $2.8M | +3.7% | #368 of 2,087 |
| 11Barry County, MO | 69 | 14 | 10.5 | $1.7M | +4.8% | #415 of 2,087 |
| 12Webster County, MO | 67 | 20 | 14.3 | $1.3M | +10.4% | #477 of 2,087 |
| 13Morgan County, MO | 65 | 8 | 9.2 | $1.9M | +6.8% | #526 of 2,087 |
| 14Callaway County, MO | 65 | 17 | 10.3 | $1.8M | +3.2% | #528 of 2,087 |
| 15Clinton County, MO | 63 | 7 | 8.4 | $2.2M | +2.1% | #567 of 2,087 |
| 16Newton County, MO | 63 | 25 | 11.3 | $1.6M | +6.1% | #585 of 2,087 |
| 17Ste. Genevieve County, MO | 61 | 8 | 11.2 | $1.7M | +1.1% | #649 of 2,087 |
| 18Dallas County, MO | 60 | 6 | 8.9 | $1.9M | +5.2% | #674 of 2,087 |
| 19Johnson County, MO | 59 | 26 | 12.3 | $1.5M | +4.9% | #725 of 2,087 |
| 20Moniteau County, MO | 57 | 5 | 8.7 | $2M | +1.4% | #767 of 2,087 |
| 21Pulaski County, MO | 56 | 18 | 10.7 | $1.7M | +0.8% | #819 of 2,087 |
| 22Polk County, MO | 56 | 19 | 15.8 | $1.1M | +6.3% | #841 of 2,087 |
| 23Cole County, MO | 55 | 44 | 14.2 | $1.4M | +1.7% | #867 of 2,087 |
| 24Platte County, MO | 55 | 77 | 17.5 | $1.3M | +6.7% | #873 of 2,087 |
| 25Saline County, MO | 54 | 6 | 7.5 | $2.3M | −0.3% | #880 of 2,087 |
Show all 115 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Boone County, MO | 54 | 107 | 14.0 | $1.4M | +4.2% | #896 of 2,087 |
| 27Phelps County, MO | 53 | 18 | 10.4 | $1.7M | +1.6% | #924 of 2,087 |
| 28Perry County, MO | 53 | 10 | 13.3 | $1.4M | +0.6% | #940 of 2,087 |
| 29Wright County, MO | 53 | 9 | 12.5 | $1.3M | +8.0% | #949 of 2,087 |
| 30Madison County, MO | 52 | 5 | 10.7 | $1.6M | +1.9% | #967 of 2,087 |
| 31Macon County, MO | 51 | 5 | 8.2 | $2M | −0.1% | #1,001 of 2,087 |
| 32Cooper County, MO | 51 | 9 | 14.4 | $1.2M | +3.0% | #1,022 of 2,087 |
| 33Washington County, MO | 49 | 9 | 10.1 | $1.7M | +1.6% | #1,080 of 2,087 |
| 34Stoddard County, MO | 49 | 14 | 12.1 | $1.4M | −1.3% | #1,091 of 2,087 |
| 35Osage County, MO | 49 | 9 | 17.0 | $1.1M | +2.7% | #1,106 of 2,087 |
| 36Texas County, MO | 47 | 11 | 11.6 | $1.4M | +6.9% | #1,156 of 2,087 |
| 37Douglas County, MO | 45 | 6 | 12.9 | $1.3M | +6.4% | #1,217 of 2,087 |
| 38St. Francois County, MO | 45 | 35 | 14.1 | $1.2M | +2.1% | #1,222 of 2,087 |
| 39Jackson County, MO | 44 | 528 | 17.2 | $1.1M | +2.1% | #1,269 of 2,087 |
| 40Barton County, MO | 42 | 5 | 11.2 | $1.5M | +1.5% | #1,324 of 2,087 |
| 41Henry County, MO | 42 | 13 | 14.1 | $1.2M | +3.2% | #1,332 of 2,087 |
| 42Audrain County, MO | 41 | 10 | 10.8 | $1.6M | −1.0% | #1,352 of 2,087 |
| 43St. Louis city, MO | 41 | 180 | 12.4 | $1.4M | −7.4% | #1,354 of 2,087 |
| 44Randolph County, MO | 41 | 13 | 14.1 | $1.2M | +0.2% | #1,367 of 2,087 |
| 45Pettis County, MO | 41 | 25 | 14.7 | $1.2M | +2.9% | #1,369 of 2,087 |
| 46Linn County, MO | 40 | 7 | 14.6 | $1.2M | −0.3% | #1,393 of 2,087 |
| 47Greene County, MO | 40 | 217 | 16.6 | $1.1M | +3.3% | #1,401 of 2,087 |
| 48Crawford County, MO | 38 | 12 | 12.5 | $1.4M | −0.4% | #1,465 of 2,087 |
| 49Scott County, MO | 37 | 35 | 22.8 | $779K | −0.1% | #1,520 of 2,087 |
| 50Gasconade County, MO | 36 | 12 | 19.8 | $896K | +0.1% | #1,548 of 2,087 |
| 51St. Louis County, MO | 35 | 851 | 20.6 | $1.1M | −1.2% | #1,568 of 2,087 |
| 52Benton County, MO | 35 | 15 | 17.5 | $928K | +5.7% | #1,579 of 2,087 |
| 53Miller County, MO | 33 | 22 | 22.3 | $770K | +4.2% | #1,636 of 2,087 |
| 54Marion County, MO | 32 | 17 | 15.0 | $1.2M | +0.2% | #1,644 of 2,087 |
| 55Vernon County, MO | 32 | 11 | 14.2 | $1.1M | +1.5% | #1,645 of 2,087 |
| 56Jasper County, MO | 32 | 116 | 23.4 | $746K | +3.7% | #1,660 of 2,087 |
| 57Butler County, MO | 31 | 24 | 14.5 | $1.1M | −0.4% | #1,669 of 2,087 |
| 58Howard County, MO | 31 | 7 | 19.5 | $923K | +0.3% | #1,682 of 2,087 |
| 59Cape Girardeau County, MO | 31 | 86 | 26.5 | $704K | +2.7% | #1,694 of 2,087 |
| 60Wayne County, MO | 30 | 5 | 10.8 | $1.4M | −1.4% | #1,701 of 2,087 |
| 61Laclede County, MO | 30 | 30 | 20.6 | $799K | +2.5% | #1,723 of 2,087 |
| 62Buchanan County, MO | 29 | 67 | 20.0 | $887K | −1.1% | #1,750 of 2,087 |
| 63Pemiscot County, MO | 28 | 7 | 11.1 | $1.4M | −7.2% | #1,761 of 2,087 |
| 64Camden County, MO | 26 | 82 | 45.7 | $415K | +2.9% | #1,830 of 2,087 |
| 65Howell County, MO | 24 | 36 | 22.5 | $724K | +2.5% | #1,870 of 2,087 |
| 66Adair County, MO | 24 | 28 | 30.7 | $575K | +1.6% | #1,879 of 2,087 |
| 67Dunklin County, MO | 23 | 25 | 22.2 | $726K | −4.8% | #1,891 of 2,087 |
| 68Livingston County, MO | 23 | 15 | 26.7 | $672K | +1.1% | #1,893 of 2,087 |
| 69New Madrid County, MO | 19 | 11 | 16.4 | $1M | −7.6% | #1,951 of 2,087 |
| 70Nodaway County, MO | 19 | 19 | 22.5 | $763K | −4.0% | #1,963 of 2,087 |
| 71Taney County, MO | 18 | 133 | 58.4 | $299K | +1.7% | #1,990 of 2,087 |
| Stone County, MO | Not scored | 4 | 3.0 | $6M | +4.1% | |
| McDonald County, MO | Not scored | 2 | 2.3 | $7.2M | +3.1% | |
| Ray County, MO | Not scored | 1 | 1.1 | $17.2M | +1.1% | |
| Andrew County, MO | Not scored | 1 | 1.4 | $13.4M | +0.7% | |
| Pike County, MO | Not scored | 4 | 6.2 | $2.8M | +3.1% | |
| Bates County, MO | Not scored | 1 | 1.6 | $10.7M | +2.9% | |
| Cedar County, MO | Not scored | 2 | 3.5 | $4.7M | +4.8% | |
| Dent County, MO | Not scored | 4 | 7.1 | $2.3M | +1.3% | |
| Mississippi County, MO | Not scored | 4 | 8.9 | $1.8M | −1.1% | |
| Montgomery County, MO | Not scored | 2 | 4.3 | $4.1M | +2.6% | |
| DeKalb County, MO | Not scored | 0 | 0.0 | n/a | −15.6% | |
| Ripley County, MO | Not scored | 4 | 10.0 | $1.5M | +0.4% | |
| Bollinger County, MO | Not scored | 1 | 2.5 | $6.6M | +0.9% | |
| Ralls County, MO | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Lewis County, MO | Not scored | 4 | 12.6 | $1.4M | −1.6% | |
| Grundy County, MO | Not scored | 3 | 7.7 | $2.2M | −0.2% | |
| St. Clair County, MO | Not scored | 0 | 0.0 | n/a | +6.7% | |
| Iron County, MO | Not scored | 4 | 10.4 | $1.6M | −2.0% | |
| Caldwell County, MO | Not scored | 1 | 2.7 | $6.6M | +2.1% | |
| Ozark County, MO | Not scored | 0 | 0.0 | n/a | +7.7% | |
| Monroe County, MO | Not scored | 1 | 2.9 | $5.9M | +3.1% | |
| Oregon County, MO | Not scored | 2 | 5.9 | $2.6M | +1.2% | |
| Hickory County, MO | Not scored | 2 | 5.6 | $2.7M | +8.9% | |
| Daviess County, MO | Not scored | 4 | 13.2 | $1.4M | +1.5% | |
| Maries County, MO | Not scored | 3 | 8.8 | $2M | −0.7% | |
| Carroll County, MO | Not scored | 2 | 5.7 | $3M | −0.6% | |
| Harrison County, MO | Not scored | 3 | 9.4 | $1.7M | +1.5% | |
| Dade County, MO | Not scored | 3 | 9.8 | $1.7M | +2.9% | |
| Chariton County, MO | Not scored | 1 | 3.7 | $4.9M | −0.1% | |
| Shannon County, MO | Not scored | 4 | 13.9 | $1.1M | +3.6% | |
| Clark County, MO | Not scored | 1 | 4.1 | $4.1M | −2.8% | |
| Gentry County, MO | Not scored | 10 | 41.2 | $400K | +4.2% | |
| Reynolds County, MO | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Shelby County, MO | Not scored | 2 | 8.4 | $2M | −3.6% | |
| Sullivan County, MO | Not scored | 2 | 9.8 | $1.7M | −4.1% | |
| Carter County, MO | Not scored | 2 | 9.8 | $1.6M | +4.2% | |
| Atchison County, MO | Not scored | 4 | 17.5 | $975K | −2.5% | |
| Scotland County, MO | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Putnam County, MO | Not scored | 1 | 5.6 | $3.2M | −3.0% | |
| Holt County, MO | Not scored | 2 | 11.5 | $1.5M | +0.4% | |
| Schuyler County, MO | Not scored | 1 | 7.7 | $2.2M | +3.3% | |
| Knox County, MO | Not scored | 1 | 7.8 | $2.2M | −0.1% | |
| Mercer County, MO | Not scored | 2 | 15.4 | $1.1M | −3.2% | |
| Worth County, MO | Not scored | 0 | 0.0 | n/a | −2.6% |
Markets with fewer than 5 clothing and shoe stores on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many clothing and shoe stores are in Missouri?
There are 3,818 clothing and shoe stores on map listings in Missouri as of September 2026. 1,720 of them (45%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 1,692 businesses with payroll classed as clothing and shoe stores in 2023, down 14.8% from 2019. Official counts also show 4,483 one-person businesses without payroll.
How much do households in Missouri spend on clothing, shoes and related services?
About $4.9B a year, or $1,939 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 3,818 clothing and shoe stores on map listings, it comes to $1.3M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 2,508,227 households in Missouri and national spending patterns by income.
How does Missouri compare with the U.S. for clothing and shoe stores?
Missouri has 15.2 clothing and shoe stores per 10,000 households, 6% below the U.S. rate of 16.2. Spending per store is $1.3M, in line with the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Missouri would have about 3,828, against 3,818 on map listings. There is one business with payroll in the industry for every 1,482 households, against one for every 1,273 across the U.S. The official count fell 14.8% from 2019 to 2023, against −12.2% for the U.S.
Which market in Missouri has the highest market score for clothing and shoe stores?
Among 8 scored metro areas in or partly in Missouri, the Jefferson City metro area scores highest, at 69 (upper middle). Among 18 scored small-town markets in or partly in Missouri, the Warrensburg area scores highest, at 67 (upper middle). Among 71 scored counties in Missouri, Warren County scores highest, at 90 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missouri scores 48 for clothing and shoe stores (lower middle), #28 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missouri. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Clothing and shoe stores in other states
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Top markets for clothing and shoe stores across the U.S. · All business types in Missouri
Related business types in Missouri
- Clothing, shoes and laundry5,174 listings
- Laundromats352 listings
- Dry cleaners233 listings
Screening a site or an acquisition in Missouri?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.