Clothing and laundry · County · West Virginia
Clothing and shoe stores in Upshur County, WV
The clothing and shoe stores in Upshur County, WV, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,389 of 2,087 scored counties
#15 of 27 scored counties in West Virginia
- Listings
- 10
- 3 chain locations (30%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $15.6M
- On clothing, shoes and related services · $1,632 a household
- Spending per listing
- $1.6M
- 23% above the U.S.
- Listings per 10k households
- 10.5
- 35% below the U.S.
- Population, 2025
- 23,758
- −0.3% since 2020
See the clothing and shoe stores around any address in Upshur County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 10 clothing and shoe stores in Upshur County. Chain locations make up 30% of them, against 44% across the U.S. Per 10,000 households, that is 10.5, 35% below the U.S. rate of 16.2.
Household spending on clothing, shoes and related services in Upshur County comes to about $15.6M a year: $1,632 per household, 21% below the U.S. average. That is about $1.6M of household spending for each store on map listings, 23% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
There is no official count of businesses with payroll classed as clothing and shoe stores in Upshur County: counts under 3 aren’t published. Official counts list 5 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $80K has gone to businesses classed as clothing and shoe stores in Upshur County.
Between 2020 and 2025, the population of Upshur County declined 0.3%, against +3.1% for the U.S. For clothing and shoe stores, Upshur County has a Groundwork market score of 40 (lower middle): #1,389 of 2,087 scored counties and #15 of 27 scored counties in West Virginia.
How Upshur County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Upshur County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.5 | 10.8 | 16.2 |
| Spending per listing | $1.6M | $1.6M | $1.3M |
| Households per official establishment | n/a | 2,064 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −13.3% | −12.2% |
| Population growth, 2020–2025 | −0.3% | −1.4% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,632 | $1,698 | $2,055 |
| Median household income | $54,338 | $59,608 | $80,734 |
| Groundwork market score | 40 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 5Businesses with no payroll
- Map listings, September 2026
- 103 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $80K
SBA-backed loans to businesses classed as clothing and shoe stores in Upshur County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Upshur County
- Population, 2025 estimate
- 23,758−0.3% since 2020
- Households
- 9,557
- Median age
- 43.1
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.8
- Land area
- 355 sq. mi.
- People per square mile
- 67
- Median household income
- $54,338+34.8% vs. 2015–2019, before inflation
- Average household income
- $71,843
- Median home value
- $170,800
- Jobs located here
- 7,754
- Daytime population
- 21,898Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Upshur County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for clothing and shoe stores, numbered among those based in West Virginia, with Upshur County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 94 | 12 | 5.3 | $4.1M | +9.2% | #6 of 2,087 |
| 2Berkeley County, WV | 89 | 31 | 6.1 | $3.1M | +13.7% | #32 of 2,087 |
| 3Putnam County, WV | 76 | 14 | 6.0 | $3.3M | −1.0% | #208 of 2,087 |
| 4Marion County, WV | 67 | 14 | 6.0 | $2.9M | −1.2% | #451 of 2,087 |
| 5Hancock County, WV | 61 | 7 | 5.5 | $3.1M | −4.5% | #628 of 2,087 |
| 6Marshall County, WV | 53 | 6 | 4.8 | $3.4M | −4.4% | #912 of 2,087 |
| 7Fayette County, WV | 51 | 12 | 7.5 | $2.1M | −5.6% | #1,000 of 2,087 |
| 8Jackson County, WV | 49 | 9 | 7.8 | $2.1M | −1.0% | #1,074 of 2,087 |
| 9Brooke County, WV | 48 | 6 | 6.2 | $2.7M | −6.0% | #1,111 of 2,087 |
| 10Wayne County, WV | 47 | 10 | 6.3 | $2.6M | −4.0% | #1,145 of 2,087 |
| 15Upshur County, WV | 40 | 10 | 10.5 | $1.6M | −0.3% | #1,389 of 2,087 |
Other business types in Upshur County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry42
- Clothing and shoe stores40
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Upshur County, WV?
There are 10 clothing and shoe stores on map listings in Upshur County as of September 2026. 3 of them (30%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. No official count is published for clothing and shoe stores in Upshur County: counts under 3 are left out. Official counts also show 5 one-person businesses without payroll.
How much do households in Upshur County, WV spend on clothing, shoes and related services?
About $15.6M a year, or $1,632 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 10 clothing and shoe stores on map listings, it comes to $1.6M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 9,557 households in Upshur County and national spending patterns by income.
How does Upshur County, WV compare with the U.S. for clothing and shoe stores?
Upshur County has 10.5 clothing and shoe stores per 10,000 households, 35% below the U.S. rate of 16.2. Spending per store is $1.6M, 23% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Upshur County would have about 12, against 10 on map listings.
How fast is Upshur County, WV growing?
Population estimates put Upshur County at 23,758 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 9,557 households. The median household income in Upshur County is $54,338 a year, 33% below the U.S. median of $80,734. That rose 34.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Upshur County scores 40 for clothing and shoe stores (lower middle), #1,389 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Upshur County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Upshur County
Screening a site or an acquisition in Upshur County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.