Clothing and laundry · County · West Virginia
Clothing and shoe stores in Fayette County, WV
The clothing and shoe stores in Fayette County, WV, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #1,000 of 2,087 scored counties
#7 of 27 scored counties in West Virginia
- Listings
- 12
- 4 chain locations (33%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $25M
- On clothing, shoes and related services · $1,571 a household
- Spending per listing
- $2.1M
- 64% above the U.S.
- Listings per 10k households
- 7.5
- 54% below the U.S.
- Population, 2025
- 38,165
- −5.6% since 2020
See the clothing and shoe stores around any address in Fayette County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 12 clothing and shoe stores in Fayette County. Of those, 4 are chain locations, or 33%, against 44% across the U.S. That comes to 7.5 for every 10,000 households, 54% below the U.S. rate of 16.2.
At $1,571 per household (24% below the U.S. average), households in Fayette County spend about $25M a year on clothing, shoes and related services. Spread across 12 clothing and shoe stores, that is $2.1M per store, 64% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
In 2023, official counts showed 4 businesses with payroll in Fayette County classed as clothing and shoe stores. That is one for every 3,987 households, against one for every 1,273 across the U.S. Official counts list 15 one-person businesses without payroll.
Population estimates put the population change in Fayette County from 2020 to 2025 at −5.6%, against +3.1% for the U.S. For clothing and shoe stores, Fayette County has a Groundwork market score of 51 (upper middle): #1,000 of 2,087 scored counties and #7 of 27 scored counties in West Virginia.
How Fayette County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fayette County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.5 | 10.8 | 16.2 |
| Spending per listing | $2.1M | $1.6M | $1.3M |
| Households per official establishment | 3,987 | 2,064 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −13.3% | −12.2% |
| Population growth, 2020–2025 | −5.6% | −1.4% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,571 | $1,698 | $2,055 |
| Median household income | $53,194 | $59,608 | $80,734 |
| Groundwork market score | 51 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 4
- Employees, 2023
- 13
- Annual payroll, 2023
- $152K
- One-person businesses, 2023
- 15Businesses with no payroll
- Map listings, September 2026
- 124 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in Fayette County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Fayette County
- Population, 2025 estimate
- 38,165−5.6% since 2020
- Households
- 15,948
- Median age
- 44.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 662 sq. mi.
- People per square mile
- 60
- Median household income
- $53,194+28.5% vs. 2015–2019, before inflation
- Average household income
- $68,298
- Median home value
- $105,800
- Jobs located here
- 8,970
- Daytime population
- 33,530Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Fayette County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for clothing and shoe stores, numbered among those based in West Virginia, with Fayette County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 94 | 12 | 5.3 | $4.1M | +9.2% | #6 of 2,087 |
| 2Berkeley County, WV | 89 | 31 | 6.1 | $3.1M | +13.7% | #32 of 2,087 |
| 3Putnam County, WV | 76 | 14 | 6.0 | $3.3M | −1.0% | #208 of 2,087 |
| 4Marion County, WV | 67 | 14 | 6.0 | $2.9M | −1.2% | #451 of 2,087 |
| 5Hancock County, WV | 61 | 7 | 5.5 | $3.1M | −4.5% | #628 of 2,087 |
| 6Marshall County, WV | 53 | 6 | 4.8 | $3.4M | −4.4% | #912 of 2,087 |
| 7Fayette County, WV | 51 | 12 | 7.5 | $2.1M | −5.6% | #1,000 of 2,087 |
| 8Jackson County, WV | 49 | 9 | 7.8 | $2.1M | −1.0% | #1,074 of 2,087 |
| 9Brooke County, WV | 48 | 6 | 6.2 | $2.7M | −6.0% | #1,111 of 2,087 |
| 10Wayne County, WV | 47 | 10 | 6.3 | $2.6M | −4.0% | #1,145 of 2,087 |
Other business types in Fayette County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry53
- Clothing and shoe stores51
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Fayette County, WV?
Fayette County has 12 clothing and shoe stores on map listings as of September 2026. 4 of them (33%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 4 businesses with payroll classed as clothing and shoe stores in 2023. Official counts also show 15 one-person businesses without payroll.
How much do households in Fayette County, WV spend on clothing, shoes and related services?
About $25M a year, or $1,571 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 12 clothing and shoe stores on map listings, it comes to $2.1M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 15,948 households in Fayette County and national spending patterns by income.
How does Fayette County, WV compare with the U.S. for clothing and shoe stores?
Fayette County has 7.5 clothing and shoe stores per 10,000 households, 54% below the U.S. rate of 16.2. Spending per store is $2.1M, 64% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Fayette County would have about 20, against 12 on map listings. There is one business with payroll in the industry for every 3,987 households, against one for every 1,273 across the U.S.
How fast is Fayette County, WV growing?
Population estimates put Fayette County at 38,165 people in 2025, down 5.6% since 2020, against +3.1% for the U.S. It has 15,948 households. The median household income in Fayette County is $53,194 a year, 34% below the U.S. median of $80,734. That rose 28.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Fayette County scores 51 for clothing and shoe stores (upper middle), #1,000 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Fayette County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Fayette County
Screening a site or an acquisition in Fayette County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.