Clothing and laundry · Small-town market · West Virginia
Clothing and shoe stores in the Bluefield, WV-VA area
Competitor counts, household spending and official business counts for clothing and shoe stores in the Bluefield, WV-VA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 27 out of 100: Lower middle
Ranked #461 of 536 scored small-town markets
#4 of 4 scored small-town markets based in West Virginia
- Listings
- 60
- 26 chain locations (43%)
- Official establishments
- 28
- −20.0% since 2019
- Household spending a year
- $64.4M
- On clothing, shoes and related services · $1,589 a household
- Spending per listing
- $1.1M
- 16% below the U.S.
- Listings per 10k households
- 14.8
- 9% below the U.S.
- Population, 2025
- 96,138
- −3.8% since 2020
See the clothing and shoe stores around any address in the Bluefield area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Bluefield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For clothing and shoe stores, the Bluefield area has a Groundwork market score of 27 (lower middle): #461 of 536 scored small-town markets and #4 of 4 scored small-town markets based in West Virginia. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 60 clothing and shoe stores in the Bluefield area. 26 of them (43%) are chain locations, against 44% across the U.S. That is 14.8 per 10,000 households, 9% below the U.S. rate of 16.2.
Households in the Bluefield area spend about $64.4M a year on clothing, shoes and related services, or $1,589 per household, 23% below the U.S. average. Spread across 60 clothing and shoe stores, that is $1.1M per store, 16% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
In 2023, official counts showed 28 businesses with payroll in the Bluefield area classed as clothing and shoe stores, down 20.0% from 2019. That is one for every 1,447 households, against one for every 1,273 across the U.S. Between 2020 and 2025, the population of the Bluefield area declined 3.8%, against +3.1% for the U.S.
How the Bluefield area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bluefield area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.8 | 10.8 | 16.2 |
| Spending per listing | $1.1M | $1.6M | $1.3M |
| Households per official establishment | 1,447 | 2,064 | 1,273 |
| Official establishment growth, 2019–2023 | −20.0% | −13.3% | −12.2% |
| Population growth, 2020–2025 | −3.8% | −1.4% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,589 | $1,698 | $2,055 |
| Median household income | $50,550 | $59,608 | $80,734 |
| Groundwork market score | 27 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 28−20.0% over the period
- Employees, 2023
- 235
- Annual payroll, 2023
- $3.9M
- One-person businesses, 2023
- 56Businesses with no payroll
- Map listings, September 2026
- 6026 chain locations
- Listings at the U.S. rate for this spending
- 51The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in the Bluefield area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Bluefield area
- Population, 2025 estimate
- 96,138−3.8% since 2020
- Households
- 40,514
- Median age
- 44.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 938 sq. mi.
- People per square mile
- 105
- Median household income
- $50,550
- Average household income
- $70,787
- Median home value
- $120,000
- Jobs located here
- 33,948
- Daytime population
- 95,290Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bluefield area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the Bluefield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across West Virginia
Every West Virginia market ranked →The highest-scoring small-town markets in West Virginia for clothing and shoe stores, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Bluefield area marked.
Top small-town markets in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fairmont, WV | 72 | 14 | 6.0 | $2.9M | −1.2% | #77 of 536 |
| Cumberland, MD-WV | 46 | 47 | 12.2 | $1.4M | −1.3% | #304 of 536 |
| 2Clarksburg, WV | 33 | 58 | 16.3 | $1.1M | −2.4% | #415 of 536 |
| 3Elkins, WV | 29 | 16 | 15.0 | $1.1M | −3.6% | #447 of 536 |
| 4Bluefield, WV-VA | 27 | 60 | 14.8 | $1.1M | −3.8% | #461 of 536 |
Other business types in the Bluefield area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry28
- Clothing and shoe stores27
- Laundromats31
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the Bluefield, WV-VA area?
There are 60 clothing and shoe stores on map listings in the Bluefield area as of September 2026. 26 of them (43%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 28 businesses with payroll classed as clothing and shoe stores in 2023, down 20.0% from 2019. Another 56 one-person businesses have no payroll, by official counts.
How much do households in the Bluefield, WV-VA area spend on clothing, shoes and related services?
About $64.4M a year, or $1,589 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 60 clothing and shoe stores on map listings, it comes to $1.1M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 40,514 households in the Bluefield area and national spending patterns by income.
How does the Bluefield, WV-VA area compare with the U.S. for clothing and shoe stores?
The Bluefield area has 14.8 clothing and shoe stores per 10,000 households, 9% below the U.S. rate of 16.2. Spending per store is $1.1M, 16% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Bluefield area would have about 51, against 60 on map listings. There is one business with payroll in the industry for every 1,447 households, against one for every 1,273 across the U.S. The official count fell 20.0% from 2019 to 2023, against −12.2% for the U.S.
How fast is the Bluefield, WV-VA area growing?
Population estimates put the Bluefield area at 96,138 people in 2025, down 3.8% since 2020, against +3.1% for the U.S. It has 40,514 households. The median household income in the Bluefield area is $50,550 a year, 37% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Bluefield area scores 27 for clothing and shoe stores (lower middle), #461 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bluefield area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the Bluefield area
Screening a site or an acquisition in the Bluefield area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bluefield area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.