Clothing and laundry · County · West Virginia
Clothing and shoe stores in Nicholas County, WV
Competitor counts, household spending and official business counts for clothing and shoe stores in Nicholas County, WV, set against other counties and the U.S.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #1,176 of 2,087 scored counties
#11 of 27 scored counties in West Virginia
- Listings
- 9
- 5 chain locations (56%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $15.2M
- On clothing, shoes and related services · $1,601 a household
- Spending per listing
- $1.7M
- 33% above the U.S.
- Listings per 10k households
- 9.5
- 41% below the U.S.
- Population, 2025
- 23,848
- −2.9% since 2020
See the clothing and shoe stores around any address in Nicholas County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Nicholas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on clothing, shoes and related services in Nicholas County comes to about $15.2M a year: $1,601 per household, 22% below the U.S. average. Spread across 9 clothing and shoe stores, that is $1.7M per store, 33% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
There are 9 clothing and shoe stores on map listings in Nicholas County as of September 2026. Of those, 5 are chain locations, or 56%, against 44% across the U.S. Per 10,000 households, that is 9.5, 41% below the U.S. rate of 16.2.
Official counts show 3 businesses with payroll classed as clothing and shoe stores in Nicholas County in 2023. That is one for every 3,155 households, against one for every 1,273 across the U.S. Official counts list 10 one-person businesses without payroll.
Between 2020 and 2025, the population of Nicholas County declined 2.9%, against +3.1% for the U.S. For clothing and shoe stores, Nicholas County has a Groundwork market score of 46 (lower middle): #1,176 of 2,087 scored counties and #11 of 27 scored counties in West Virginia.
How Nicholas County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Nicholas County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.5 | 10.8 | 16.2 |
| Spending per listing | $1.7M | $1.6M | $1.3M |
| Households per official establishment | 3,155 | 2,064 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −13.3% | −12.2% |
| Population growth, 2020–2025 | −2.9% | −1.4% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,601 | $1,698 | $2,055 |
| Median household income | $54,639 | $59,608 | $80,734 |
| Groundwork market score | 46 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 3
- Employees, 2023
- 33
- Annual payroll, 2023
- $475K
- One-person businesses, 2023
- 10Businesses with no payroll
- Map listings, September 2026
- 95 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in Nicholas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Nicholas County
- Population, 2025 estimate
- 23,848−2.9% since 2020
- Households
- 9,466
- Median age
- 45.2
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 647 sq. mi.
- People per square mile
- 38
- Median household income
- $54,639+36.3% vs. 2015–2019, before inflation
- Average household income
- $74,713
- Median home value
- $121,600
- Jobs located here
- 6,859
- Daytime population
- 22,538Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Nicholas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Nicholas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for clothing and shoe stores, numbered among those based in West Virginia, with Nicholas County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 94 | 12 | 5.3 | $4.1M | +9.2% | #6 of 2,087 |
| 2Berkeley County, WV | 89 | 31 | 6.1 | $3.1M | +13.7% | #32 of 2,087 |
| 3Putnam County, WV | 76 | 14 | 6.0 | $3.3M | −1.0% | #208 of 2,087 |
| 4Marion County, WV | 67 | 14 | 6.0 | $2.9M | −1.2% | #451 of 2,087 |
| 5Hancock County, WV | 61 | 7 | 5.5 | $3.1M | −4.5% | #628 of 2,087 |
| 6Marshall County, WV | 53 | 6 | 4.8 | $3.4M | −4.4% | #912 of 2,087 |
| 7Fayette County, WV | 51 | 12 | 7.5 | $2.1M | −5.6% | #1,000 of 2,087 |
| 8Jackson County, WV | 49 | 9 | 7.8 | $2.1M | −1.0% | #1,074 of 2,087 |
| 9Brooke County, WV | 48 | 6 | 6.2 | $2.7M | −6.0% | #1,111 of 2,087 |
| 10Wayne County, WV | 47 | 10 | 6.3 | $2.6M | −4.0% | #1,145 of 2,087 |
| 11Nicholas County, WV | 46 | 9 | 9.5 | $1.7M | −2.9% | #1,176 of 2,087 |
Other business types in Nicholas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry52
- Clothing and shoe stores46
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Nicholas County, WV?
As of September 2026, map listings count 9 clothing and shoe stores in Nicholas County. 5 of them (56%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 3 businesses with payroll classed as clothing and shoe stores in 2023. Official counts also show 10 one-person businesses without payroll.
How much do households in Nicholas County, WV spend on clothing, shoes and related services?
About $15.2M a year, or $1,601 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 9 clothing and shoe stores on map listings, it comes to $1.7M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 9,466 households in Nicholas County and national spending patterns by income.
How does Nicholas County, WV compare with the U.S. for clothing and shoe stores?
Nicholas County has 9.5 clothing and shoe stores per 10,000 households, 41% below the U.S. rate of 16.2. Spending per store is $1.7M, 33% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Nicholas County would have about 12, against 9 on map listings. There is one business with payroll in the industry for every 3,155 households, against one for every 1,273 across the U.S.
How fast is Nicholas County, WV growing?
Population estimates put Nicholas County at 23,848 people in 2025, down 2.9% since 2020, against +3.1% for the U.S. It has 9,466 households. Median household income in Nicholas County is $54,639, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nicholas County scores 46 for clothing and shoe stores (lower middle), #1,176 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nicholas County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Nicholas County
Screening a site or an acquisition in Nicholas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Nicholas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.