Beauty and personal care · Small-town market · Oregon
Barbershops in the Newport, OR area
Competitor counts, household spending and official business counts for barbershops in the Newport, OR area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #111 of 377 scored small-town markets
#5 of 8 scored small-town markets based in Oregon
- Listings
- 8
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $20.7M
- On personal care products and services · $896 a household
- Spending per listing
- $2.6M
- 37% above the U.S.
- Listings per 10k households
- 3.5
- 34% below the U.S.
- Population, 2025
- 50,636
- +0.3% since 2020
See the barbershops around any address in the Newport area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Newport area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Newport area spend about $20.7M a year on personal care products and services, or $896 per household, 11% below the U.S. average. That is about $2.6M of household spending for each shop on map listings, 37% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
The Newport area has 8 barbershops on map listings as of September 2026. None of them are chain locations, against 12% across the U.S. That is 3.5 per 10,000 households, 34% below the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in the Newport area, since they leave out counts under 3. Official counts list 4 one-person businesses without payroll.
Between 2020 and 2025, the population of the Newport area grew 0.3%, slower than the U.S. (+3.1%). The Groundwork market score for barbershops in the Newport area is 63 (upper middle), #111 of 377 scored small-town markets and #5 of 8 scored small-town markets based in Oregon.
How the Newport area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Newport area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.5 | 3.8 | 5.3 |
| Spending per listing | $2.6M | $2.7M | $1.9M |
| Households per official establishment | n/a | 20,217 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +26.9% | +28.5% |
| Population growth, 2020–2025 | +0.3% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $896 | $1,036 | $1,005 |
| Median household income | $63,165 | $83,011 | $80,734 |
| Groundwork market score | 63 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 4Businesses with no payroll
- Map listings, September 2026
- 80 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Newport area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Newport area
- Population, 2025 estimate
- 50,636+0.3% since 2020
- Households
- 23,115
- Median age
- 51.6
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.8
- Land area
- 981 sq. mi.
- People per square mile
- 52
- Median household income
- $63,165+31.9% vs. 2015–2019, before inflation
- Average household income
- $86,183
- Median home value
- $410,800
- Jobs located here
- 16,986
- Daytime population
- 46,905Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Newport area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Newport area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Oregon
Every Oregon market ranked →The highest-scoring small-town markets in Oregon for barbershops, numbered among those based in Oregon, with the Newport area marked.
Top small-town markets in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Klamath Falls, OR | 72 | 5 | 1.7 | $5M | +0.9% | #54 of 377 |
| 2Roseburg, OR | 70 | 12 | 2.5 | $3.5M | +0.6% | #69 of 377 |
| 3Hermiston-Pendleton, OR | 65 | 13 | 3.9 | $2.3M | +1.8% | #103 of 377 |
| 4Ontario, OR-ID | 64 | 8 | 4.0 | $2.2M | +5.0% | #109 of 377 |
| 5Newport, OR | 63 | 8 | 3.5 | $2.6M | +0.3% | #111 of 377 |
| 6Coos Bay-North Bend, OR | 59 | 9 | 3.1 | $2.8M | −1.5% | #127 of 377 |
| 7Astoria, OR | 39 | 13 | 7.2 | $1.3M | −0.6% | #259 of 377 |
| 8The Dalles, OR | 37 | 6 | 5.7 | $1.6M | −1.1% | #274 of 377 |
Other business types in the Newport area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas60
- Hair salons66
- Barbershops63
- Nail salons54
- Spas and skin care55
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Newport, OR area?
Map listings as of September 2026 show 8 barbershops in the Newport area. None of them are chain locations. The listings count barbershops. No official count is published for barber shops in the Newport area: counts under 3 are left out. Official counts also show 4 one-person businesses without payroll.
How much do households in the Newport, OR area spend on personal care products and services?
About $20.7M a year, or $896 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 8 barbershops on map listings, it comes to $2.6M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 23,115 households in the Newport area and national spending patterns by income.
How does the Newport, OR area compare with the U.S. for barbershops?
The Newport area has 3.5 barbershops per 10,000 households, 34% below the U.S. rate of 5.3. Spending per shop is $2.6M, 37% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Newport area would have about 11, against 8 on map listings.
How fast is the Newport, OR area growing?
Population estimates put the Newport area at 50,636 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 23,115 households. The median household income in the Newport area is $63,165 a year, 22% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Newport area scores 63 for barbershops (upper middle), #111 of 377 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Newport area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Newport area
Screening a site or an acquisition in the Newport area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Newport area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.