Beauty and personal care · County · Oregon
Barbershops in Umatilla County, OR
Competitor counts, household spending and official business counts for barbershops in Umatilla County, OR, set against other counties and the U.S.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #695 of 1,356 scored counties
#16 of 20 scored counties in Oregon
- Listings
- 13
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $26.4M
- On personal care products and services · $920 a household
- Spending per listing
- $2M
- 8% above the U.S.
- Listings per 10k households
- 4.5
- 15% below the U.S.
- Population, 2025
- 81,119
- +1.5% since 2020
See the barbershops around any address in Umatilla County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $920 per household (8% below the U.S. average), households in Umatilla County spend about $26.4M a year on personal care products and services. Spread across 13 barbershops, that is $2M per shop, 8% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
Umatilla County has 13 barbershops on map listings as of September 2026. None of them are chain locations, against 12% across the U.S. That comes to 4.5 for every 10,000 households, 15% below the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in Umatilla County, since they leave out counts under 3. Official counts list 22 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $15K has gone to businesses classed as barber shops in Umatilla County.
Population estimates show Umatilla County grew 1.5% from 2020 to 2025, slower than the U.S. (+3.1%). Umatilla County scores 50 (upper middle) on the Groundwork market score for barbershops, ranking #695 of 1,356 scored counties and #16 of 20 scored counties in Oregon.
How Umatilla County compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Umatilla County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.5 | 3.8 | 5.3 |
| Spending per listing | $2M | $2.7M | $1.9M |
| Households per official establishment | n/a | 20,217 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +26.9% | +28.5% |
| Population growth, 2020–2025 | +1.5% | +0.7% | +3.1% |
| Spending per household on personal care products and services | $920 | $1,036 | $1,005 |
| Median household income | $67,728 | $83,011 | $80,734 |
| Groundwork market score | 50 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 22Businesses with no payroll
- Map listings, September 2026
- 130 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $15K
SBA-backed loans to businesses classed as barber shops in Umatilla County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Umatilla County
- Population, 2025 estimate
- 81,119+1.5% since 2020
- Households
- 28,707
- Median age
- 37.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.2
- Land area
- 3,215 sq. mi.
- People per square mile
- 25
- Median household income
- $67,728+23.8% vs. 2015–2019, before inflation
- Average household income
- $86,272
- Median home value
- $282,600
- Jobs located here
- 32,108
- Daytime population
- 77,707Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Umatilla County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for barbershops, numbered among those based in Oregon, with Umatilla County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, OR | 84 | 78 | 3.3 | $3.6M | +1.8% | #39 of 1,356 |
| 2Yamhill County, OR | 79 | 11 | 2.8 | $3.7M | +2.2% | #80 of 1,356 |
| 3Deschutes County, OR | 79 | 30 | 3.5 | $3.1M | +6.8% | #82 of 1,356 |
| 4Columbia County, OR | 75 | 7 | 3.3 | $3M | +2.6% | #137 of 1,356 |
| 5Benton County, OR | 70 | 12 | 3.1 | $3.2M | +4.4% | #223 of 1,356 |
| 6Clackamas County, OR | 68 | 47 | 2.9 | $4M | +0.9% | #273 of 1,356 |
| 7Klamath County, OR | 64 | 5 | 1.7 | $5M | +0.9% | #351 of 1,356 |
| 8Polk County, OR | 64 | 11 | 3.3 | $3.1M | +2.3% | #356 of 1,356 |
| 9Linn County, OR | 64 | 19 | 3.7 | $2.5M | +3.0% | #365 of 1,356 |
| 10Lane County, OR | 63 | 61 | 3.8 | $2.5M | −0.7% | #386 of 1,356 |
| 16Umatilla County, OR | 50 | 13 | 4.5 | $2M | +1.5% | #695 of 1,356 |
Other business types in Umatilla County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas60
- Hair salons66
- Barbershops50
- Nail salons60
- Spas and skin care60
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Umatilla County, OR?
Map listings as of September 2026 show 13 barbershops in Umatilla County. None of them are chain locations. The listings count barbershops. No official count is published for barber shops in Umatilla County: counts under 3 are left out. Official counts also show 22 one-person businesses without payroll.
How much do households in Umatilla County, OR spend on personal care products and services?
About $26.4M a year, or $920 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 13 barbershops on map listings, it comes to $2M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 28,707 households in Umatilla County and national spending patterns by income.
How does Umatilla County, OR compare with the U.S. for barbershops?
Umatilla County has 4.5 barbershops per 10,000 households, 15% below the U.S. rate of 5.3. Spending per shop is $2M, 8% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Umatilla County would have about 14, against 13 on map listings.
How fast is Umatilla County, OR growing?
Population estimates put Umatilla County at 81,119 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 28,707 households. The median household income in Umatilla County is $67,728 a year, 16% below the U.S. median of $80,734. That rose 23.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Umatilla County scores 50 for barbershops (upper middle), #695 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Umatilla County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Umatilla County
Screening a site or an acquisition in Umatilla County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Umatilla County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.