Beauty and personal care · Small-town market · New Hampshire
Barbershops in the Concord, NH area
The barbershops in the Concord, NH area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #83 of 377 scored small-town markets
#2 of 4 scored small-town markets based in New Hampshire
- Listings
- 36
- 1 chain location (3%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $66.6M
- On personal care products and services · $1,094 a household
- Spending per listing
- $1.9M
- 2% below the U.S.
- Listings per 10k households
- 5.9
- 11% above the U.S.
- Population, 2025
- 158,078
- +2.6% since 2020
See the barbershops around any address in the Concord area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Concord area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,094 per household (9% above the U.S. average), households in the Concord area spend about $66.6M a year on personal care products and services. Spread across 36 barbershops, that is $1.9M per shop, 2% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
The Concord area has 36 barbershops on map listings as of September 2026. One of them (3%) is a chain location, against 12% across the U.S. Per 10,000 households, that is 5.9, 11% above the U.S. rate of 5.3.
In 2023, official counts showed 3 businesses with payroll in the Concord area classed as barber shops. That is one for every 20,300 households, against one for every 16,589 across the U.S. Official counts also show 65 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $158K have gone to businesses classed as barber shops in the Concord area.
Population estimates put the population change in the Concord area from 2020 to 2025 at +2.6%, slower than the U.S. (+3.1%). The Groundwork market score for barbershops in the Concord area is 68 (upper middle), #83 of 377 scored small-town markets and #2 of 4 scored small-town markets based in New Hampshire. That puts it in the top quarter of small-town markets.
How the Concord area compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Concord area | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.9 | 4.7 | 5.3 |
| Spending per listing | $1.9M | $2.4M | $1.9M |
| Households per official establishment | 20,300 | 21,378 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | n/a | +28.5% |
| Population growth, 2020–2025 | +2.6% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $1,094 | $1,123 | $1,005 |
| Median household income | $97,004 | $99,031 | $80,734 |
| Groundwork market score | 68 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 7
- Annual payroll, 2023
- $327K
- One-person businesses, 2023
- 65Businesses with no payroll
- Map listings, September 2026
- 361 chain location
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $158K
SBA-backed loans to businesses classed as barber shops in the Concord area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Concord area
- Population, 2025 estimate
- 158,078+2.6% since 2020
- Households
- 60,901
- Median age
- 43.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 933 sq. mi.
- People per square mile
- 167
- Median household income
- $97,004+28.1% vs. 2015–2019, before inflation
- Average household income
- $123,673
- Median home value
- $367,600
- Jobs located here
- 83,058
- Daytime population
- 159,180Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Concord area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Concord area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across New Hampshire
Every New Hampshire market ranked →The highest-scoring small-town markets in New Hampshire for barbershops, numbered among those based in New Hampshire, with the Concord area marked.
Top small-town markets in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lebanon-Claremont, NH-VT | 83 | 28 | 3.1 | $3.4M | +1.5% | #22 of 377 |
| 2Concord, NH | 68 | 36 | 5.9 | $1.9M | +2.6% | #83 of 377 |
| 3Laconia, NH | 64 | 15 | 5.7 | $1.9M | +2.1% | #110 of 377 |
| 4Keene, NH | 62 | 17 | 5.6 | $1.8M | +2.3% | #117 of 377 |
Other business types in the Concord area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons56
- Barbershops68
- Nail salons56
- Spas and skin care55
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Concord, NH area?
Map listings as of September 2026 show 36 barbershops in the Concord area. One of them (3%) is a chain location. The listings count barbershops. Official counts show 3 businesses with payroll classed as barber shops in 2023. Another 65 one-person businesses have no payroll, by official counts.
How much do households in the Concord, NH area spend on personal care products and services?
About $66.6M a year, or $1,094 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 36 barbershops on map listings, it comes to $1.9M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 60,901 households in the Concord area and national spending patterns by income.
How does the Concord, NH area compare with the U.S. for barbershops?
The Concord area has 5.9 barbershops per 10,000 households, 11% above the U.S. rate of 5.3. Spending per shop is $1.9M, 2% below the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Concord area would have about 35, against 36 on map listings. There is one business with payroll in the industry for every 20,300 households, against one for every 16,589 across the U.S.
How fast is the Concord, NH area growing?
Population estimates put the Concord area at 158,078 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 60,901 households. The median household income in the Concord area is $97,004 a year, 20% above the U.S. median of $80,734. That rose 28.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Concord area scores 68 for barbershops (upper middle), #83 of 377 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Concord area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Concord area
Screening a site or an acquisition in the Concord area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Concord area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.