Beauty and personal care · County · Minnesota
Barbershops in Stearns County, MN
How Stearns County, MN compares with other counties and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #274 of 1,356 scored counties
#17 of 19 scored counties in Minnesota
- Listings
- 18
- 1 chain location (6%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $61.1M
- On personal care products and services · $995 a household
- Spending per listing
- $3.4M
- 80% above the U.S.
- Listings per 10k households
- 2.9
- 45% below the U.S.
- Population, 2025
- 164,110
- +3.6% since 2020
See the barbershops around any address in Stearns County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Stearns County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Stearns County comes to about $61.1M a year: $995 per household, in line with the U.S. average. That works out to $3.4M per shop, 80% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 18 barbershops on map listings in Stearns County as of September 2026. One of them (6%) is a chain location, against 12% across the U.S. That is 2.9 per 10,000 households, 45% below the U.S. rate of 5.3.
In 2023, official counts showed 5 businesses with payroll in Stearns County classed as barber shops. That is one for every 12,281 households, against one for every 16,589 across the U.S. Another 30 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $13K has gone to businesses classed as barber shops in Stearns County.
Population estimates put the population change in Stearns County from 2020 to 2025 at +3.6%, faster than the U.S. (+3.1%). Stearns County scores 68 (upper middle) on the Groundwork market score for barbershops, ranking #274 of 1,356 scored counties and #17 of 19 scored counties in Minnesota. That puts it in the top quarter of counties.
How Stearns County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Stearns County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.9 | 2.8 | 5.3 |
| Spending per listing | $3.4M | $4M | $1.9M |
| Households per official establishment | 12,281 | 26,227 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +69.2% | +28.5% |
| Population growth, 2020–2025 | +3.6% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $995 | $1,091 | $1,005 |
| Median household income | $77,066 | $89,062 | $80,734 |
| Groundwork market score | 68 | 77 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 12
- Annual payroll, 2023
- $315K
- One-person businesses, 2023
- 30Businesses with no payroll
- Map listings, September 2026
- 181 chain location
- Listings at the U.S. rate for this spending
- 32The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $13K
SBA-backed loans to businesses classed as barber shops in Stearns County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Stearns County
- Population, 2025 estimate
- 164,110+3.6% since 2020
- Households
- 61,403
- Median age
- 37.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 1,343 sq. mi.
- People per square mile
- 120
- Median household income
- $77,066+22.7% vs. 2015–2019, before inflation
- Average household income
- $98,367
- Median home value
- $273,400
- Jobs located here
- 83,579
- Daytime population
- 169,051Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Stearns County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Stearns County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for barbershops, numbered among those based in Minnesota, with Stearns County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wright County, MN | 94 | 15 | 2.8 | $4.2M | +11.1% | #3 of 1,356 |
| 2Sherburne County, MN | 93 | 6 | 1.7 | $6.9M | +6.8% | #5 of 1,356 |
| 3Anoka County, MN | 91 | 33 | 2.4 | $4.8M | +4.7% | #9 of 1,356 |
| 4Washington County, MN | 89 | 30 | 2.8 | $4.4M | +6.9% | #17 of 1,356 |
| 5Rice County, MN | 86 | 5 | 2.1 | $4.9M | +4.2% | #29 of 1,356 |
| 6Chisago County, MN | 85 | 7 | 3.3 | $3.4M | +4.3% | #36 of 1,356 |
| 7Olmsted County, MN | 83 | 18 | 2.7 | $4.3M | +2.3% | #45 of 1,356 |
| 8Carver County, MN | 82 | 9 | 2.2 | $6M | +6.6% | #54 of 1,356 |
| 9Scott County, MN | 81 | 5 | 0.9 | $14.1M | +5.1% | #57 of 1,356 |
| 10Crow Wing County, MN | 81 | 7 | 2.4 | $4.1M | +4.3% | #59 of 1,356 |
| 17Stearns County, MN | 68 | 18 | 2.9 | $3.4M | +3.6% | #274 of 1,356 |
Other business types in Stearns County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons47
- Barbershops68
- Nail salons51
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Stearns County, MN?
As of September 2026, map listings count 18 barbershops in Stearns County. One of them (6%) is a chain location. The listings count barbershops. Official counts show 5 businesses with payroll classed as barber shops in 2023. Official counts list 30 one-person businesses without payroll.
How much do households in Stearns County, MN spend on personal care products and services?
About $61.1M a year, or $995 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 18 barbershops on map listings, it comes to $3.4M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 61,403 households in Stearns County and national spending patterns by income.
How does Stearns County, MN compare with the U.S. for barbershops?
Stearns County has 2.9 barbershops per 10,000 households, 45% below the U.S. rate of 5.3. Spending per shop is $3.4M, 80% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Stearns County would have about 32, against 18 on map listings. There is one business with payroll in the industry for every 12,281 households, against one for every 16,589 across the U.S.
How fast is Stearns County, MN growing?
Population estimates put Stearns County at 164,110 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 61,403 households. The median household income in Stearns County is $77,066 a year, 5% below the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Stearns County scores 68 for barbershops (upper middle), #274 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Stearns County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Stearns County
Screening a site or an acquisition in Stearns County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Stearns County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.