Market rankings · Missouri
Pet businesses in Missouri
Markets across Missouri ranked by the Groundwork market score for pet businesses, with competitor counts and household spending for each.
- Listings
- 2,841
- 442 chain locations (16%)
- Official establishments
- 1,368
- +6.5% since 2019
- Household spending a year
- $2.1B
- On pets
- Listings per 10k households
- 11.3
- 9% above the U.S.
- Spending per listing
- $728K
- 17% below the U.S.
- Rank among states
- #39 of 51
- Market score 36 · Lower middle
A site report maps the pet businesses on map listings around any address in Missouri by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 2,841 pet businesses in Missouri. 442 of them (16%) are chain locations, against 17% across the U.S. That is 11.3 per 10,000 households, 9% above the U.S. rate of 10.4.
At $825 per household (9% below the U.S. average), households in Missouri spend about $2.1B a year on pets. That works out to $728K per business, 17% below the U.S. figure of $878K.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Missouri was 1,368 in 2023, up 6.5% from 2019. That is one for every 1,833 households, against one for every 1,852 across the U.S. Across the U.S., the count rose 11.4% over the same years. Since fiscal 2022, 94 SBA-backed loans worth $57.4M have gone to businesses classed as pet care, veterinarians and pet stores in Missouri.
Among the 50 states and DC, Missouri ranks #39 for pet businesses, with a Groundwork market score of 36 (lower middle). Of the 8 scored metro areas in or partly in Missouri, the Kansas City metro area scores highest (61). Of the 18 scored small-town markets in or partly in Missouri, the Warrensburg area scores highest (56).
Every market in Missouri for pet businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Missouri, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kansas City, MO-KS | 61 | 917 | 10.2 | $892K | +3.4% | #106 of 387 |
| 2St. Louis, MO-IL | 56 | 1,123 | 9.7 | $928K | −0.2% | #148 of 387 |
| 3Columbia, MO | 41 | 104 | 12.0 | $694K | +3.9% | #268 of 387 |
| 4Cape Girardeau, MO-IL | 34 | 48 | 12.5 | $616K | +1.7% | #313 of 387 |
| 5St. Joseph, MO-KS | 32 | 59 | 12.6 | $604K | −2.0% | #328 of 387 |
| 6Jefferson City, MO | 30 | 73 | 12.5 | $657K | +2.2% | #335 of 387 |
| 7Joplin, MO-KS | 29 | 115 | 14.5 | $508K | +3.9% | #346 of 387 |
| 8Springfield, MO | 28 | 276 | 13.9 | $555K | +5.1% | #349 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 56 | 26 | 12.3 | $620K | +4.9% | #200 of 527 |
| 2Hannibal, MO | 52 | 15 | 9.8 | $746K | +0.4% | #248 of 527 |
| 3Sedalia, MO | 52 | 19 | 11.2 | $641K | +2.9% | #252 of 527 |
| Quincy, IL-MO | 51 | 36 | 11.6 | $661K | −2.0% | #271 of 527 |
| 4Branson, MO | 49 | 22 | 9.7 | $747K | +1.7% | #287 of 527 |
| 5Sikeston, MO | 44 | 25 | 12.6 | $572K | −0.3% | #344 of 527 |
| 6Kirksville, MO | 42 | 17 | 16.3 | $445K | +1.9% | #372 of 527 |
| 7Kennett, MO | 41 | 9 | 8.0 | $814K | −4.8% | #373 of 527 |
| 8Poplar Bluff, MO | 38 | 22 | 13.3 | $499K | −0.4% | #404 of 527 |
| 9Rolla, MO | 37 | 24 | 13.8 | $529K | +1.6% | #414 of 527 |
| 10Farmington, MO | 33 | 39 | 15.7 | $454K | +2.1% | #443 of 527 |
| 11Fort Leonard Wood, MO | 32 | 22 | 13.1 | $565K | +0.8% | #444 of 527 |
| 12Maryville, MO | 29 | 9 | 10.6 | $667K | −4.0% | #464 of 527 |
| 13Marshall, MO | 29 | 11 | 13.7 | $519K | −0.3% | #467 of 527 |
| 14Mexico, MO | 28 | 12 | 13.0 | $544K | −1.0% | #472 of 527 |
| 15Lebanon, MO | 24 | 35 | 24.0 | $280K | +2.5% | #496 of 527 |
| 16West Plains, MO | 24 | 38 | 23.8 | $277K | +2.5% | #497 of 527 |
| 17Moberly, MO | 20 | 15 | 16.2 | $427K | +0.2% | #511 of 527 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 73 | 24 | 10.5 | $832K | +11.4% | #203 of 2,200 |
| 2Warren County, MO | 73 | 16 | 11.6 | $758K | +9.2% | #207 of 2,200 |
| 3Jackson County, MO | 69 | 246 | 8.0 | $1M | +2.1% | #312 of 2,200 |
| 4Osage County, MO | 68 | 5 | 9.5 | $878K | +2.7% | #355 of 2,200 |
| 5Platte County, MO | 67 | 51 | 11.6 | $858K | +6.7% | #392 of 2,200 |
| 6Clay County, MO | 64 | 109 | 10.7 | $861K | +4.3% | #508 of 2,200 |
| 7St. Charles County, MO | 64 | 201 | 12.5 | $830K | +4.9% | #511 of 2,200 |
| 8Stone County, MO | 64 | 13 | 9.6 | $773K | +4.1% | #520 of 2,200 |
| 9St. Louis County, MO | 62 | 368 | 8.9 | $1.1M | −1.2% | #570 of 2,200 |
| 10Ste. Genevieve County, MO | 61 | 7 | 9.8 | $824K | +1.1% | #618 of 2,200 |
| 11Christian County, MO | 61 | 39 | 11.1 | $781K | +8.3% | #621 of 2,200 |
| 12St. Louis city, MO | 60 | 77 | 5.3 | $1.4M | −7.4% | #641 of 2,200 |
| 13Cass County, MO | 58 | 55 | 12.7 | $718K | +7.1% | #738 of 2,200 |
| 14Jefferson County, MO | 57 | 102 | 11.6 | $753K | +2.7% | #778 of 2,200 |
| 15Boone County, MO | 57 | 87 | 11.4 | $744K | +4.2% | #780 of 2,200 |
| 16Webster County, MO | 53 | 27 | 19.3 | $401K | +10.4% | #976 of 2,200 |
| 17Lafayette County, MO | 51 | 14 | 11.1 | $759K | +1.4% | #1,041 of 2,200 |
| 18Johnson County, MO | 51 | 26 | 12.3 | $620K | +4.9% | #1,062 of 2,200 |
| 19Camden County, MO | 51 | 26 | 14.5 | $554K | +2.9% | #1,068 of 2,200 |
| 20Clinton County, MO | 49 | 10 | 12.0 | $665K | +2.1% | #1,153 of 2,200 |
| 21Cole County, MO | 49 | 41 | 13.2 | $640K | +1.7% | #1,157 of 2,200 |
| 22Pettis County, MO | 48 | 19 | 11.2 | $641K | +2.9% | #1,204 of 2,200 |
| 23Ray County, MO | 48 | 14 | 15.4 | $529K | +1.1% | #1,220 of 2,200 |
| 24Scott County, MO | 46 | 21 | 13.7 | $543K | −0.1% | #1,296 of 2,200 |
| 25Taney County, MO | 45 | 22 | 9.7 | $747K | +1.7% | #1,322 of 2,200 |
Show all 115 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Buchanan County, MO | 45 | 38 | 11.4 | $651K | −1.1% | #1,330 of 2,200 |
| 27Moniteau County, MO | 44 | 6 | 10.5 | $695K | +1.4% | #1,356 of 2,200 |
| 28Newton County, MO | 43 | 36 | 16.3 | $476K | +6.1% | #1,414 of 2,200 |
| 29Perry County, MO | 42 | 9 | 12.0 | $651K | +0.6% | #1,430 of 2,200 |
| 30Callaway County, MO | 42 | 21 | 12.7 | $628K | +3.2% | #1,433 of 2,200 |
| 31Cooper County, MO | 42 | 9 | 14.4 | $529K | +3.0% | #1,445 of 2,200 |
| 32Morgan County, MO | 42 | 12 | 13.8 | $512K | +6.8% | #1,446 of 2,200 |
| 33Cape Girardeau County, MO | 41 | 46 | 14.2 | $555K | +2.7% | #1,486 of 2,200 |
| 34Marion County, MO | 40 | 12 | 10.6 | $683K | +0.2% | #1,518 of 2,200 |
| 35Crawford County, MO | 39 | 9 | 9.4 | $752K | −0.4% | #1,553 of 2,200 |
| 36Greene County, MO | 38 | 173 | 13.2 | $569K | +3.3% | #1,609 of 2,200 |
| 37Jasper County, MO | 37 | 65 | 13.1 | $553K | +3.7% | #1,645 of 2,200 |
| 38Andrew County, MO | 37 | 11 | 15.7 | $525K | +0.7% | #1,648 of 2,200 |
| 39Butler County, MO | 37 | 22 | 13.3 | $499K | −0.4% | #1,651 of 2,200 |
| 40Franklin County, MO | 36 | 64 | 14.9 | $552K | +3.1% | #1,682 of 2,200 |
| 41Vernon County, MO | 36 | 10 | 12.9 | $512K | +1.5% | #1,696 of 2,200 |
| 42Dunklin County, MO | 35 | 9 | 8.0 | $814K | −4.8% | #1,709 of 2,200 |
| 43Phelps County, MO | 35 | 24 | 13.8 | $529K | +1.6% | #1,725 of 2,200 |
| 44Miller County, MO | 35 | 15 | 15.2 | $466K | +4.2% | #1,736 of 2,200 |
| 45Lawrence County, MO | 35 | 26 | 17.8 | $406K | +3.7% | #1,742 of 2,200 |
| 46Cedar County, MO | 34 | 6 | 10.4 | $643K | +4.8% | #1,752 of 2,200 |
| 47Bates County, MO | 33 | 8 | 13.0 | $559K | +2.9% | #1,784 of 2,200 |
| 48St. Francois County, MO | 32 | 39 | 15.7 | $454K | +2.1% | #1,829 of 2,200 |
| 49Texas County, MO | 32 | 15 | 15.8 | $401K | +6.9% | #1,830 of 2,200 |
| 50Henry County, MO | 31 | 14 | 15.2 | $460K | +3.2% | #1,850 of 2,200 |
| 51Saline County, MO | 30 | 11 | 13.7 | $519K | −0.3% | #1,870 of 2,200 |
| 52Gasconade County, MO | 29 | 8 | 13.2 | $561K | +0.1% | #1,893 of 2,200 |
| 53Barry County, MO | 29 | 29 | 21.7 | $338K | +4.8% | #1,917 of 2,200 |
| 54Audrain County, MO | 28 | 12 | 13.0 | $544K | −1.0% | #1,926 of 2,200 |
| 55Benton County, MO | 28 | 13 | 15.2 | $435K | +5.7% | #1,939 of 2,200 |
| 56Douglas County, MO | 28 | 7 | 15.0 | $430K | +6.4% | #1,940 of 2,200 |
| 57Pulaski County, MO | 27 | 22 | 13.1 | $565K | +0.8% | #1,956 of 2,200 |
| 58Nodaway County, MO | 26 | 9 | 10.6 | $667K | −4.0% | #1,973 of 2,200 |
| 59Adair County, MO | 26 | 14 | 15.3 | $477K | +1.6% | #1,986 of 2,200 |
| 60Livingston County, MO | 26 | 14 | 25.0 | $301K | +1.1% | #1,997 of 2,200 |
| 61Polk County, MO | 25 | 24 | 19.9 | $373K | +6.3% | #2,020 of 2,200 |
| 62Linn County, MO | 24 | 7 | 14.6 | $523K | −0.3% | #2,029 of 2,200 |
| 63Dallas County, MO | 24 | 13 | 19.2 | $348K | +5.2% | #2,043 of 2,200 |
| 64Laclede County, MO | 24 | 35 | 24.0 | $280K | +2.5% | #2,045 of 2,200 |
| 65Wright County, MO | 24 | 24 | 33.4 | $194K | +8.0% | #2,046 of 2,200 |
| 66Pike County, MO | 23 | 14 | 21.8 | $328K | +3.1% | #2,064 of 2,200 |
| 67Howell County, MO | 23 | 38 | 23.8 | $277K | +2.5% | #2,066 of 2,200 |
| 68McDonald County, MO | 22 | 16 | 18.7 | $369K | +3.1% | #2,082 of 2,200 |
| 69Montgomery County, MO | 22 | 12 | 25.9 | $282K | +2.6% | #2,086 of 2,200 |
| 70Macon County, MO | 20 | 9 | 14.8 | $470K | −0.1% | #2,110 of 2,200 |
| 71Dent County, MO | 19 | 9 | 16.0 | $424K | +1.3% | #2,128 of 2,200 |
| 72Howard County, MO | 19 | 8 | 22.3 | $339K | +0.3% | #2,133 of 2,200 |
| 73Stoddard County, MO | 18 | 19 | 16.4 | $425K | −1.3% | #2,139 of 2,200 |
| 74Randolph County, MO | 17 | 15 | 16.2 | $427K | +0.2% | #2,148 of 2,200 |
| 75Barton County, MO | 16 | 8 | 18.0 | $370K | +1.5% | #2,161 of 2,200 |
| 76DeKalb County, MO | 12 | 8 | 21.4 | $361K | −15.6% | #2,184 of 2,200 |
| Washington County, MO | Not scored | 4 | 4.5 | $1.5M | +1.6% | |
| New Madrid County, MO | Not scored | 2 | 3.0 | $2.3M | −7.6% | |
| Pemiscot County, MO | Not scored | 3 | 4.7 | $1.3M | −7.2% | |
| Madison County, MO | Not scored | 3 | 6.4 | $1.1M | +1.9% | |
| Mississippi County, MO | Not scored | 4 | 8.9 | $723K | −1.1% | |
| Wayne County, MO | Not scored | 3 | 6.5 | $950K | −1.4% | |
| Ripley County, MO | Not scored | 3 | 7.5 | $798K | +0.4% | |
| Bollinger County, MO | Not scored | 2 | 5.1 | $1.4M | +0.9% | |
| Ralls County, MO | Not scored | 3 | 7.6 | $999K | +0.9% | |
| Lewis County, MO | Not scored | 5 | 15.7 | $459K | −1.6% | |
| Grundy County, MO | Not scored | 12 | 30.7 | $221K | −0.2% | |
| St. Clair County, MO | Not scored | 6 | 14.7 | $453K | +6.7% | |
| Iron County, MO | Not scored | 3 | 7.8 | $846K | −2.0% | |
| Caldwell County, MO | Not scored | 6 | 15.9 | $459K | +2.1% | |
| Ozark County, MO | Not scored | 5 | 13.5 | $480K | +7.7% | |
| Monroe County, MO | Not scored | 5 | 14.4 | $487K | +3.1% | |
| Oregon County, MO | Not scored | 5 | 14.8 | $422K | +1.2% | |
| Hickory County, MO | Not scored | 4 | 11.1 | $526K | +8.9% | |
| Daviess County, MO | Not scored | 6 | 19.9 | $380K | +1.5% | |
| Maries County, MO | Not scored | 3 | 8.8 | $828K | −0.7% | |
| Carroll County, MO | Not scored | 2 | 5.7 | $1.3M | −0.6% | |
| Harrison County, MO | Not scored | 3 | 9.4 | $711K | +1.5% | |
| Dade County, MO | Not scored | 2 | 6.5 | $1M | +2.9% | |
| Chariton County, MO | Not scored | 1 | 3.7 | $2.1M | −0.1% | |
| Shannon County, MO | Not scored | 3 | 10.4 | $628K | +3.6% | |
| Clark County, MO | Not scored | 2 | 8.3 | $835K | −2.8% | |
| Gentry County, MO | Not scored | 2 | 8.2 | $819K | +4.2% | |
| Reynolds County, MO | Not scored | 2 | 8.6 | $714K | −1.4% | |
| Shelby County, MO | Not scored | 4 | 16.7 | $406K | −3.6% | |
| Sullivan County, MO | Not scored | 2 | 9.8 | $692K | −4.1% | |
| Carter County, MO | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Atchison County, MO | Not scored | 1 | 4.4 | $1.6M | −2.5% | |
| Scotland County, MO | Not scored | 3 | 19.4 | $401K | +2.1% | |
| Putnam County, MO | Not scored | 4 | 22.3 | $335K | −3.0% | |
| Holt County, MO | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Schuyler County, MO | Not scored | 3 | 23.0 | $298K | +3.3% | |
| Knox County, MO | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Mercer County, MO | Not scored | 1 | 7.7 | $892K | −3.2% | |
| Worth County, MO | Not scored | 2 | 23.6 | $284K | −2.6% |
Markets with fewer than 5 pet businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many pet businesses are in Missouri?
Missouri has 2,841 pet businesses on map listings as of September 2026. 442 of them (16%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 1,368 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 6.5% from 2019. Official counts also show 2,594 one-person businesses without payroll.
How much do households in Missouri spend on pets?
About $2.1B a year, or $825 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 2,841 pet businesses on map listings, it comes to $728K per business. It is estimated from the incomes of the 2,508,227 households in Missouri and national spending patterns by income.
How does Missouri compare with the U.S. for pet businesses?
Missouri has 11.3 pet businesses per 10,000 households, 9% above the U.S. rate of 10.4. Spending per business is $728K, 17% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Missouri would have about 2,355, against 2,841 on map listings. There is one business with payroll in the industry for every 1,833 households, against one for every 1,852 across the U.S. The official count rose 6.5% from 2019 to 2023, against +11.4% for the U.S.
Which market in Missouri has the highest market score for pet businesses?
Among 8 scored metro areas in or partly in Missouri, the Kansas City metro area scores highest, at 61 (upper middle). Among 18 scored small-town markets in or partly in Missouri, the Warrensburg area scores highest, at 56 (upper middle). Among 76 scored counties in Missouri, Lincoln County scores highest, at 73 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missouri scores 36 for pet businesses (lower middle), #39 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missouri. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Pet businesses in other states
All 51 states
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Top markets for pet businesses across the U.S. · All business types in Missouri
Related business types in Missouri
- Veterinarians959 listings
- Pet grooming and boarding911 listings
- Pet stores505 listings
Screening a site or an acquisition in Missouri?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.