Pets · County · Missouri
Pet businesses in Morgan County, MO
The pet businesses in Morgan County, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #1,446 of 2,200 scored counties
#32 of 76 scored counties in Missouri
- Listings
- 12
- 2 chain locations (17%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $6.1M
- On pets · $706 a household
- Spending per listing
- $512K
- 42% below the U.S.
- Listings per 10k households
- 13.8
- 33% above the U.S.
- Population, 2025
- 22,418
- +6.8% since 2020
See the pet businesses around any address in Morgan County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 12 pet businesses in Morgan County. Chain locations make up 17% of them, against 17% across the U.S. Per 10,000 households, that is 13.8, 33% above the U.S. rate of 10.4.
Households in Morgan County spend about $6.1M a year on pets, or $706 per household, 22% below the U.S. average. That works out to $512K per business, 42% below the U.S. figure of $878K.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Morgan County was 4 in 2023. That is one for every 2,175 households, against one for every 1,852 across the U.S. Official counts list 5 one-person businesses without payroll.
Population estimates put the population change in Morgan County from 2020 to 2025 at +6.8%, faster than the U.S. (+3.1%). Morgan County scores 42 (lower middle) on the Groundwork market score for pet businesses, ranking #1,446 of 2,200 scored counties and #32 of 76 scored counties in Missouri.
How Morgan County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgan County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.8 | 11.3 | 10.4 |
| Spending per listing | $512K | $728K | $878K |
| Households per official establishment | 2,175 | 1,833 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +6.5% | +11.4% |
| Population growth, 2020–2025 | +6.8% | +1.9% | +3.1% |
| Spending per household on pets | $706 | $825 | $909 |
| Median household income | $53,412 | $70,702 | $80,734 |
| Groundwork market score | 42 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 4
- Employees, 2023
- 30
- Annual payroll, 2023
- $911K
- One-person businesses, 2023
- 5Businesses with no payroll
- Map listings, September 2026
- 122 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morgan County
- Population, 2025 estimate
- 22,418+6.8% since 2020
- Households
- 8,699
- Median age
- 42.9
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 598 sq. mi.
- People per square mile
- 36
- Median household income
- $53,412+36.9% vs. 2015–2019, before inflation
- Average household income
- $79,664
- Median home value
- $194,400
- Jobs located here
- 4,715
- Daytime population
- 19,301Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for pet businesses, numbered among those based in Missouri, with Morgan County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 73 | 24 | 10.5 | $832K | +11.4% | #203 of 2,200 |
| 2Warren County, MO | 73 | 16 | 11.6 | $758K | +9.2% | #207 of 2,200 |
| 3Jackson County, MO | 69 | 246 | 8.0 | $1M | +2.1% | #312 of 2,200 |
| 4Osage County, MO | 68 | 5 | 9.5 | $878K | +2.7% | #355 of 2,200 |
| 5Platte County, MO | 67 | 51 | 11.6 | $858K | +6.7% | #392 of 2,200 |
| 6Clay County, MO | 64 | 109 | 10.7 | $861K | +4.3% | #508 of 2,200 |
| 7St. Charles County, MO | 64 | 201 | 12.5 | $830K | +4.9% | #511 of 2,200 |
| 8Stone County, MO | 64 | 13 | 9.6 | $773K | +4.1% | #520 of 2,200 |
| 9St. Louis County, MO | 62 | 368 | 8.9 | $1.1M | −1.2% | #570 of 2,200 |
| 10Ste. Genevieve County, MO | 61 | 7 | 9.8 | $824K | +1.1% | #618 of 2,200 |
| 32Morgan County, MO | 42 | 12 | 13.8 | $512K | +6.8% | #1,446 of 2,200 |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses42
- Veterinarians27
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Morgan County, MO?
Morgan County has 12 pet businesses on map listings as of September 2026. 2 of them (17%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 4 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 5 one-person businesses without payroll.
How much do households in Morgan County, MO spend on pets?
About $6.1M a year, or $706 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 12 pet businesses on map listings, it comes to $512K per business. It is estimated from the incomes of the 8,699 households in Morgan County and national spending patterns by income.
How does Morgan County, MO compare with the U.S. for pet businesses?
Morgan County has 13.8 pet businesses per 10,000 households, 33% above the U.S. rate of 10.4. Spending per business is $512K, 42% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Morgan County would have about 7, against 12 on map listings. There is one business with payroll in the industry for every 2,175 households, against one for every 1,852 across the U.S.
How fast is Morgan County, MO growing?
Population estimates put Morgan County at 22,418 people in 2025, up 6.8% since 2020, faster than the U.S. (+3.1%). It has 8,699 households. The median household income in Morgan County is $53,412 a year, 34% below the U.S. median of $80,734. That rose 36.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 42 for pet businesses (lower middle), #1,446 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.