Pets · Metro area · Missouri
Pet businesses in the St. Joseph, MO-KS metro area
Competitor counts, household spending and official business counts for pet businesses in the St. Joseph, MO-KS metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #328 of 387 scored metro areas
#5 of 8 scored metro areas based in Missouri
- Listings
- 59
- 14 chain locations (24%)
- Official establishments
- 17
- Businesses with payroll, 2023
- Household spending a year
- $35.6M
- On pets · $760 a household
- Spending per listing
- $604K
- 31% below the U.S.
- Listings per 10k households
- 12.6
- 21% above the U.S.
- Population, 2025
- 119,170
- −2.0% since 2020
See the pet businesses around any address in the St. Joseph metro area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the St. Joseph metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For pet businesses, the St. Joseph metro area has a Groundwork market score of 32 (lower middle): #328 of 387 scored metro areas and #5 of 8 scored metro areas based in Missouri. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 59 pet businesses in the St. Joseph metro area. Of those, 14 are chain locations, or 24%, against 17% across the U.S. That comes to 12.6 for every 10,000 households, 21% above the U.S. rate of 10.4.
Households in the St. Joseph metro area spend about $35.6M a year on pets, or $760 per household, 16% below the U.S. average. That works out to $604K per business, 31% below the U.S. figure of $878K.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the St. Joseph metro area was 17 in 2023. That is one for every 2,758 households, against one for every 1,852 across the U.S. Population estimates show the St. Joseph metro area declined 2.0% from 2020 to 2025, against +3.1% for the U.S.
How the St. Joseph metro area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | St. Joseph metro area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.6 | 11.3 | 10.4 |
| Spending per listing | $604K | $728K | $878K |
| Households per official establishment | 2,758 | 1,833 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +6.5% | +11.4% |
| Population growth, 2020–2025 | −2.0% | +1.9% | +3.1% |
| Spending per household on pets | $760 | $825 | $909 |
| Median household income | $65,005 | $70,702 | $80,734 |
| Groundwork market score | 32 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17
- Employees, 2023
- 165
- Annual payroll, 2023
- $5.2M
- One-person businesses, 2023
- 27Businesses with no payroll
- Map listings, September 2026
- 5914 chain locations
- Listings at the U.S. rate for this spending
- 41The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the St. Joseph metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the St. Joseph metro area
- Population, 2025 estimate
- 119,170−2.0% since 2020
- Households
- 46,883
- Median age
- 40.8
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 1,656 sq. mi.
- People per square mile
- 72
- Median household income
- $65,005+23.1% vs. 2015–2019, before inflation
- Average household income
- $84,665
- Median home value
- $171,300
- Jobs located here
- 53,778
- Daytime population
- 120,693Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the St. Joseph metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the St. Joseph metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Missouri
Every Missouri market ranked →The highest-scoring metro areas in Missouri for pet businesses, numbered among those based in Missouri, with the St. Joseph metro area marked.
Top metro areas in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kansas City, MO-KS | 61 | 917 | 10.2 | $892K | +3.4% | #106 of 387 |
| 2St. Louis, MO-IL | 56 | 1,123 | 9.7 | $928K | −0.2% | #148 of 387 |
| 3Columbia, MO | 41 | 104 | 12.0 | $694K | +3.9% | #268 of 387 |
| 4Cape Girardeau, MO-IL | 34 | 48 | 12.5 | $616K | +1.7% | #313 of 387 |
| 5St. Joseph, MO-KS | 32 | 59 | 12.6 | $604K | −2.0% | #328 of 387 |
| 6Jefferson City, MO | 30 | 73 | 12.5 | $657K | +2.2% | #335 of 387 |
| 7Joplin, MO-KS | 29 | 115 | 14.5 | $508K | +3.9% | #346 of 387 |
| 8Springfield, MO | 28 | 276 | 13.9 | $555K | +5.1% | #349 of 387 |
Other business types in the St. Joseph metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses32
- Veterinarians38
- Pet grooming and boarding28
- Pet stores24
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the St. Joseph, MO-KS metro area?
There are 59 pet businesses on map listings in the St. Joseph metro area as of September 2026. 14 of them (24%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 17 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 27 one-person businesses without payroll.
How much do households in the St. Joseph, MO-KS metro area spend on pets?
About $35.6M a year, or $760 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 59 pet businesses on map listings, it comes to $604K per business. It is estimated from the incomes of the 46,883 households in the St. Joseph metro area and national spending patterns by income.
How does the St. Joseph, MO-KS metro area compare with the U.S. for pet businesses?
The St. Joseph metro area has 12.6 pet businesses per 10,000 households, 21% above the U.S. rate of 10.4. Spending per business is $604K, 31% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the St. Joseph metro area would have about 41, against 59 on map listings. There is one business with payroll in the industry for every 2,758 households, against one for every 1,852 across the U.S.
How fast is the St. Joseph, MO-KS metro area growing?
Population estimates put the St. Joseph metro area at 119,170 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 46,883 households. The median household income in the St. Joseph metro area is $65,005 a year, 19% below the U.S. median of $80,734. That rose 23.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The St. Joseph metro area scores 32 for pet businesses (lower middle), #328 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the St. Joseph metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the St. Joseph metro area
Screening a site or an acquisition in the St. Joseph metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the St. Joseph metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.