Groundwork

Market rankings · Missouri

Pet stores in Missouri

Every metro area, small-town market and county in Missouri, ranked by the Groundwork market score for pet stores, with competitor counts and household spending for each.

Listings
505
187 chain locations (37%)
Official establishments
186
−2.1% since 2019
Household spending a year
$2.1B
On pets
Listings per 10k households
2.0
In line with the U.S.
Spending per listing
$4.1M
9% below the U.S.
Rank among states
#41 of 51
Market score 35 · Lower middle

A site report maps the pet stores on map listings around any address in Missouri by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Missouri has 505 pet stores on map listings as of September 2026. Of those, 187 are chain locations, or 37%, against 38% across the U.S. Per 10,000 households, that is 2.0, in line with the U.S. rate of 2.0.

Households in Missouri spend about $2.1B a year on pets, or $825 per household, 9% below the U.S. average. That is about $4.1M of household spending for each store on map listings, 9% below the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.

Official counts show 186 businesses with payroll classed as pet and pet supplies stores in Missouri in 2023, down 2.1% from 2019. That is one for every 13,485 households, against one for every 13,024 across the U.S. Across the U.S., the count fell 1.6% over the same years. Since fiscal 2022, 11 SBA-backed loans worth $5.7M have gone to businesses classed as pet and pet supplies stores in Missouri.

Among the 50 states and DC, Missouri ranks #41 for pet stores, with a Groundwork market score of 35 (lower middle). Of the 8 scored metro areas in or partly in Missouri, the Jefferson City metro area scores highest (72). Of the 5 scored small-town markets in or partly in Missouri, the Quincy area scores highest (61).

Every market in Missouri for pet stores

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Missouri, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Missouri, ranked for pet stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jefferson City, MO7261.0$8M+2.2%#36 of 382
2Kansas City, MO-KS601671.9$4.9M+3.4%#121 of 382
3St. Louis, MO-IL532041.8$5.1M−0.2%#166 of 382
4Columbia, MO49192.2$3.8M+3.9%#201 of 382
5Joplin, MO-KS45192.4$3.1M+3.9%#235 of 382
6Springfield, MO36562.8$2.7M+5.1%#299 of 382
7St. Joseph, MO-KS24143.0$2.5M−2.0%#354 of 382
8Cape Girardeau, MO-IL20112.9$2.7M+1.7%#369 of 382

Small-town markets

Small-town markets reaching Missouri, ranked for pet stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Quincy, IL-MO6151.6$4.8M−2.0%#57 of 220
1Farmington, MO4962.4$3M+2.1%#110 of 220
2Rolla, MO4052.9$2.5M+1.6%#161 of 220
3West Plains, MO2285.0$1.3M+2.5%#201 of 220
4Lebanon, MO2285.5$1.2M+2.5%#202 of 220
Branson, MONot scored41.8$4.1M+1.7%
Warrensburg, MONot scored41.9$4M+4.9%
Fort Leonard Wood, MONot scored31.8$4.1M+0.8%
Sikeston, MONot scored31.5$4.8M−0.3%
Sedalia, MONot scored42.4$3M+2.9%
Poplar Bluff, MONot scored21.2$5.5M−0.4%
Hannibal, MONot scored00.0n/a+0.4%
Kirksville, MONot scored43.8$1.9M+1.9%
Kennett, MONot scored00.0n/a−4.8%
Mexico, MONot scored22.2$3.3M−1.0%
Moberly, MONot scored11.1$6.4M+0.2%
Marshall, MONot scored22.5$2.9M−0.3%
Maryville, MONot scored22.4$3M−4.0%

Counties

Counties in Missouri, ranked for pet stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jefferson County, MO75141.6$5.5M+2.7%#101 of 974
2Cass County, MO7171.6$5.6M+7.1%#154 of 974
3Jackson County, MO61501.6$5M+2.1%#297 of 974
4St. Louis city, MO60141.0$7.7M−7.4%#306 of 974
5Clay County, MO60181.8$5.2M+4.3%#311 of 974
6Boone County, MO60152.0$4.3M+4.2%#318 of 974
7Platte County, MO52133.0$3.4M+6.7%#447 of 974
8Christian County, MO51102.8$3M+8.3%#472 of 974
9St. Louis County, MO50771.9$5.1M−1.2%#477 of 974
10St. Charles County, MO50483.0$3.5M+4.9%#486 of 974
11Franklin County, MO43112.6$3.2M+3.1%#608 of 974
12Jasper County, MO42153.0$2.4M+3.7%#630 of 974
13Greene County, MO33372.8$2.7M+3.3%#741 of 974
14St. Francois County, MO2862.4$3M+2.1%#805 of 974
15Cape Girardeau County, MO28113.4$2.3M+2.7%#815 of 974
16Polk County, MO2854.1$1.8M+6.3%#818 of 974
17Lawrence County, MO2653.4$2.1M+3.7%#846 of 974
18Camden County, MO2595.0$1.6M+2.9%#858 of 974
19Buchanan County, MO24113.3$2.2M−1.1%#871 of 974
20Wright County, MO2457.0$929K+8.0%#874 of 974
21Phelps County, MO2352.9$2.5M+1.6%#879 of 974
22Howell County, MO1685.0$1.3M+2.5%#926 of 974
23Laclede County, MO1685.5$1.2M+2.5%#927 of 974
Cole County, MONot scored31.0$8.7M+1.7%
Lincoln County, MONot scored20.9$10M+11.4%
Show all 115 counties
Counties in Missouri, ranked for pet stores by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Newton County, MONot scored10.5$17.1M+6.1%
Taney County, MONot scored41.8$4.1M+1.7%
Johnson County, MONot scored41.9$4M+4.9%
Pulaski County, MONot scored31.8$4.1M+0.8%
Callaway County, MONot scored00.0n/a+3.2%
Pettis County, MONot scored42.4$3M+2.9%
Butler County, MONot scored21.2$5.5M−0.4%
Webster County, MONot scored42.9$2.7M+10.4%
Scott County, MONot scored32.0$3.8M−0.1%
Warren County, MONot scored10.7$12.1M+9.2%
Barry County, MONot scored32.2$3.3M+4.8%
Lafayette County, MONot scored10.8$10.6M+1.4%
Stone County, MONot scored00.0n/a+4.1%
Stoddard County, MONot scored43.5$2M−1.3%
Marion County, MONot scored00.0n/a+0.2%
Dunklin County, MONot scored00.0n/a−4.8%
Adair County, MONot scored33.3$2.2M+1.6%
Miller County, MONot scored22.0$3.5M+4.2%
Texas County, MONot scored11.1$6M+6.9%
Audrain County, MONot scored22.2$3.3M−1.0%
Randolph County, MONot scored11.1$6.4M+0.2%
McDonald County, MONot scored11.2$5.9M+3.1%
Washington County, MONot scored11.1$6.2M+1.6%
Saline County, MONot scored22.5$2.9M−0.3%
Ray County, MONot scored11.1$7.4M+1.1%
Crawford County, MONot scored11.0$6.8M−0.4%
Henry County, MONot scored00.0n/a+3.2%
Morgan County, MONot scored22.3$3.1M+6.8%
Clinton County, MONot scored11.2$6.6M+2.1%
Nodaway County, MONot scored22.4$3M−4.0%
Benton County, MONot scored11.2$5.7M+5.7%
Vernon County, MONot scored11.3$5.1M+1.5%
Perry County, MONot scored00.0n/a+0.6%
Ste. Genevieve County, MONot scored00.0n/a+1.1%
Andrew County, MONot scored11.4$5.8M+0.7%
Pike County, MONot scored23.1$2.3M+3.1%
Dallas County, MONot scored00.0n/a+5.2%
Cooper County, MONot scored00.0n/a+3.0%
Bates County, MONot scored11.6$4.5M+2.9%
New Madrid County, MONot scored00.0n/a−7.6%
Moniteau County, MONot scored11.7$4.2M+1.4%
Macon County, MONot scored23.3$2.1M−0.1%
Pemiscot County, MONot scored00.0n/a−7.2%
Gasconade County, MONot scored11.6$4.5M+0.1%
Cedar County, MONot scored11.7$3.9M+4.8%
Dent County, MONot scored23.6$1.9M+1.3%
Livingston County, MONot scored23.6$2.1M+1.1%
Osage County, MONot scored23.8$2.2M+2.7%
Madison County, MONot scored00.0n/a+1.9%
Douglas County, MONot scored12.1$3M+6.4%
Mississippi County, MONot scored00.0n/a−1.1%
Linn County, MONot scored12.1$3.7M−0.3%
Barton County, MONot scored00.0n/a+1.5%
Montgomery County, MONot scored24.3$1.7M+2.6%
DeKalb County, MONot scored25.4$1.4M−15.6%
Wayne County, MONot scored12.2$2.8M−1.4%
Ripley County, MONot scored12.5$2.4M+0.4%
Bollinger County, MONot scored00.0n/a+0.9%
Ralls County, MONot scored00.0n/a+0.9%
Howard County, MONot scored411.2$678K+0.3%
Lewis County, MONot scored13.1$2.3M−1.6%
Grundy County, MONot scored25.1$1.3M−0.2%
St. Clair County, MONot scored37.4$905K+6.7%
Iron County, MONot scored00.0n/a−2.0%
Caldwell County, MONot scored00.0n/a+2.1%
Ozark County, MONot scored12.7$2.4M+7.7%
Monroe County, MONot scored12.9$2.4M+3.1%
Oregon County, MONot scored00.0n/a+1.2%
Hickory County, MONot scored00.0n/a+8.9%
Daviess County, MONot scored13.3$2.3M+1.5%
Maries County, MONot scored00.0n/a−0.7%
Carroll County, MONot scored00.0n/a−0.6%
Harrison County, MONot scored00.0n/a+1.5%
Dade County, MONot scored13.3$2M+2.9%
Chariton County, MONot scored00.0n/a−0.1%
Shannon County, MONot scored00.0n/a+3.6%
Clark County, MONot scored00.0n/a−2.8%
Gentry County, MONot scored00.0n/a+4.2%
Reynolds County, MONot scored14.3$1.4M−1.4%
Shelby County, MONot scored14.2$1.6M−3.6%
Sullivan County, MONot scored14.9$1.4M−4.1%
Carter County, MONot scored00.0n/a+4.2%
Atchison County, MONot scored00.0n/a−2.5%
Scotland County, MONot scored16.5$1.2M+2.1%
Putnam County, MONot scored00.0n/a−3.0%
Holt County, MONot scored00.0n/a+0.4%
Schuyler County, MONot scored17.7$893K+3.3%
Knox County, MONot scored00.0n/a−0.1%
Mercer County, MONot scored00.0n/a−3.2%
Worth County, MONot scored00.0n/a−2.6%

Markets with fewer than 5 pet stores on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many pet stores are in Missouri?

Map listings as of September 2026 show 505 pet stores in Missouri. 187 of them (37%) are chain locations. The listings count pet stores. Official counts show 186 businesses with payroll classed as pet and pet supplies stores in 2023, down 2.1% from 2019.

How much do households in Missouri spend on pets?

About $2.1B a year, or $825 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 505 pet stores on map listings, it comes to $4.1M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 2,508,227 households in Missouri and national spending patterns by income.

How does Missouri compare with the U.S. for pet stores?

Missouri has 2.0 pet stores per 10,000 households, in line with the U.S. rate of 2.0. Spending per store is $4.1M, 9% below the U.S. figure of $4.5M. At the U.S. ratio of pet stores to household spending, Missouri would have about 457, against 505 on map listings. There is one business with payroll in the industry for every 13,485 households, against one for every 13,024 across the U.S. The official count fell 2.1% from 2019 to 2023, against −1.6% for the U.S.

Which market in Missouri has the highest market score for pet stores?

Among 8 scored metro areas in or partly in Missouri, the Jefferson City metro area scores highest, at 72 (upper middle). Among 5 scored small-town markets in or partly in Missouri, the Quincy area scores highest, at 61 (upper middle). Among 23 scored counties in Missouri, Jefferson County scores highest, at 75 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missouri scores 35 for pet stores (lower middle), #41 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Missouri. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Pet stores in other states

All 51 states

Top markets for pet stores across the U.S. · All business types in Missouri

Screening a site or an acquisition in Missouri?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.