Pets · County · Missouri
Pet businesses in Vernon County, MO
Competitor counts, household spending and official business counts for pet businesses in Vernon County, MO, set against other counties and the U.S.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #1,696 of 2,200 scored counties
#41 of 76 scored counties in Missouri
- Listings
- 10
- 2 chain locations (20%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $5.1M
- On pets · $660 a household
- Spending per listing
- $512K
- 42% below the U.S.
- Listings per 10k households
- 12.9
- 24% above the U.S.
- Population, 2025
- 19,946
- +1.5% since 2020
See the pet businesses around any address in Vernon County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Vernon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for pet businesses in Vernon County is 36 (lower middle), #1,696 of 2,200 scored counties and #41 of 76 scored counties in Missouri. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 10 pet businesses in Vernon County. Chain locations make up 20% of them, against 17% across the U.S. Per 10,000 households, that is 12.9, 24% above the U.S. rate of 10.4.
Household spending on pets in Vernon County comes to about $5.1M a year: $660 per household, 27% below the U.S. average. That works out to $512K per business, 42% below the U.S. figure of $878K.
In 2023, official counts showed 3 businesses with payroll in Vernon County classed as pet care, veterinarians and pet stores. That is one for every 2,585 households, against one for every 1,852 across the U.S. Population estimates put the population change in Vernon County from 2020 to 2025 at +1.5%, slower than the U.S. (+3.1%).
How Vernon County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vernon County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.9 | 11.3 | 10.4 |
| Spending per listing | $512K | $728K | $878K |
| Households per official establishment | 2,585 | 1,833 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +6.5% | +11.4% |
| Population growth, 2020–2025 | +1.5% | +1.9% | +3.1% |
| Spending per household on pets | $660 | $825 | $909 |
| Median household income | $52,230 | $70,702 | $80,734 |
| Groundwork market score | 36 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 23
- Annual payroll, 2023
- $726K
- One-person businesses, 2023
- 10Businesses with no payroll
- Map listings, September 2026
- 102 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Vernon County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Vernon County
- Population, 2025 estimate
- 19,946+1.5% since 2020
- Households
- 7,754
- Median age
- 42.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 826 sq. mi.
- People per square mile
- 24
- Median household income
- $52,230+20.7% vs. 2015–2019, before inflation
- Average household income
- $65,264
- Median home value
- $158,800
- Jobs located here
- 6,588
- Daytime population
- 17,757Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Vernon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Vernon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for pet businesses, numbered among those based in Missouri, with Vernon County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 73 | 24 | 10.5 | $832K | +11.4% | #203 of 2,200 |
| 2Warren County, MO | 73 | 16 | 11.6 | $758K | +9.2% | #207 of 2,200 |
| 3Jackson County, MO | 69 | 246 | 8.0 | $1M | +2.1% | #312 of 2,200 |
| 4Osage County, MO | 68 | 5 | 9.5 | $878K | +2.7% | #355 of 2,200 |
| 5Platte County, MO | 67 | 51 | 11.6 | $858K | +6.7% | #392 of 2,200 |
| 6Clay County, MO | 64 | 109 | 10.7 | $861K | +4.3% | #508 of 2,200 |
| 7St. Charles County, MO | 64 | 201 | 12.5 | $830K | +4.9% | #511 of 2,200 |
| 8Stone County, MO | 64 | 13 | 9.6 | $773K | +4.1% | #520 of 2,200 |
| 9St. Louis County, MO | 62 | 368 | 8.9 | $1.1M | −1.2% | #570 of 2,200 |
| 10Ste. Genevieve County, MO | 61 | 7 | 9.8 | $824K | +1.1% | #618 of 2,200 |
| 41Vernon County, MO | 36 | 10 | 12.9 | $512K | +1.5% | #1,696 of 2,200 |
Other business types in Vernon County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses36
- Veterinarians
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Vernon County, MO?
There are 10 pet businesses on map listings in Vernon County as of September 2026. 2 of them (20%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 3 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 10 one-person businesses have no payroll, by official counts.
How much do households in Vernon County, MO spend on pets?
About $5.1M a year, or $660 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 10 pet businesses on map listings, it comes to $512K per business. It is estimated from the incomes of the 7,754 households in Vernon County and national spending patterns by income.
How does Vernon County, MO compare with the U.S. for pet businesses?
Vernon County has 12.9 pet businesses per 10,000 households, 24% above the U.S. rate of 10.4. Spending per business is $512K, 42% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Vernon County would have about 6, against 10 on map listings. There is one business with payroll in the industry for every 2,585 households, against one for every 1,852 across the U.S.
How fast is Vernon County, MO growing?
Population estimates put Vernon County at 19,946 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 7,754 households. The median household income in Vernon County is $52,230 a year, 35% below the U.S. median of $80,734. That rose 20.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Vernon County scores 36 for pet businesses (lower middle), #1,696 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Vernon County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Vernon County
Screening a site or an acquisition in Vernon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Vernon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.