Pets · Metro area · Missouri
Pet businesses in the Jefferson City, MO metro area
How the Jefferson City, MO metro area compares with other metro areas and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #335 of 387 scored metro areas
#6 of 8 scored metro areas based in Missouri
- Listings
- 73
- 3 chain locations (4%)
- Official establishments
- 37
- Businesses with payroll, 2023
- Household spending a year
- $48M
- On pets · $819 a household
- Spending per listing
- $657K
- 25% below the U.S.
- Listings per 10k households
- 12.5
- 20% above the U.S.
- Population, 2025
- 152,712
- +2.2% since 2020
See the pet businesses around any address in the Jefferson City metro area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Jefferson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For pet businesses, the Jefferson City metro area has a Groundwork market score of 30 (lower middle): #335 of 387 scored metro areas and #6 of 8 scored metro areas based in Missouri. That puts it in the bottom quarter of metro areas.
Households in the Jefferson City metro area spend about $48M a year on pets, or $819 per household, 10% below the U.S. average. That works out to $657K per business, 25% below the U.S. figure of $878K.
There are 73 pet businesses on map listings in the Jefferson City metro area as of September 2026. 3 of them (4%) are chain locations, against 17% across the U.S. That is 12.5 per 10,000 households, 20% above the U.S. rate of 10.4.
Official counts show 37 businesses with payroll classed as pet care, veterinarians and pet stores in the Jefferson City metro area in 2023. That is one for every 1,583 households, against one for every 1,852 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $900K have gone to businesses classed as pet care, veterinarians and pet stores in the Jefferson City metro area. Between 2020 and 2025, the population of the Jefferson City metro area grew 2.2%, slower than the U.S. (+3.1%).
How the Jefferson City metro area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Jefferson City metro area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.5 | 11.3 | 10.4 |
| Spending per listing | $657K | $728K | $878K |
| Households per official establishment | 1,583 | 1,833 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +6.5% | +11.4% |
| Population growth, 2020–2025 | +2.2% | +1.9% | +3.1% |
| Spending per household on pets | $819 | $825 | $909 |
| Median household income | $74,030 | $70,702 | $80,734 |
| Groundwork market score | 30 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 37
- Employees, 2023
- 258
- Annual payroll, 2023
- $8.9M
- One-person businesses, 2023
- 82Businesses with no payroll
- Map listings, September 2026
- 733 chain locations
- Listings at the U.S. rate for this spending
- 55The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $900K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Jefferson City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Jefferson City metro area
- Population, 2025 estimate
- 152,712+2.2% since 2020
- Households
- 58,587
- Median age
- 40.3
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 2,248 sq. mi.
- People per square mile
- 67
- Median household income
- $74,030+25.1% vs. 2015–2019, before inflation
- Average household income
- $92,629
- Median home value
- $217,500
- Jobs located here
- 80,011
- Daytime population
- 160,422Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Jefferson City metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Jefferson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Missouri
Every Missouri market ranked →The highest-scoring metro areas in Missouri for pet businesses, numbered among those based in Missouri, with the Jefferson City metro area marked.
Top metro areas in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kansas City, MO-KS | 61 | 917 | 10.2 | $892K | +3.4% | #106 of 387 |
| 2St. Louis, MO-IL | 56 | 1,123 | 9.7 | $928K | −0.2% | #148 of 387 |
| 3Columbia, MO | 41 | 104 | 12.0 | $694K | +3.9% | #268 of 387 |
| 4Cape Girardeau, MO-IL | 34 | 48 | 12.5 | $616K | +1.7% | #313 of 387 |
| 5St. Joseph, MO-KS | 32 | 59 | 12.6 | $604K | −2.0% | #328 of 387 |
| 6Jefferson City, MO | 30 | 73 | 12.5 | $657K | +2.2% | #335 of 387 |
| 7Joplin, MO-KS | 29 | 115 | 14.5 | $508K | +3.9% | #346 of 387 |
| 8Springfield, MO | 28 | 276 | 13.9 | $555K | +5.1% | #349 of 387 |
Other business types in the Jefferson City metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses30
- Veterinarians23
- Pet grooming and boarding37
- Pet stores72
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Jefferson City, MO metro area?
As of September 2026, map listings count 73 pet businesses in the Jefferson City metro area. 3 of them (4%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 37 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 82 one-person businesses have no payroll, by official counts.
How much do households in the Jefferson City, MO metro area spend on pets?
About $48M a year, or $819 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 73 pet businesses on map listings, it comes to $657K per business. It is estimated from the incomes of the 58,587 households in the Jefferson City metro area and national spending patterns by income.
How does the Jefferson City, MO metro area compare with the U.S. for pet businesses?
The Jefferson City metro area has 12.5 pet businesses per 10,000 households, 20% above the U.S. rate of 10.4. Spending per business is $657K, 25% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Jefferson City metro area would have about 55, against 73 on map listings. There is one business with payroll in the industry for every 1,583 households, against one for every 1,852 across the U.S.
How fast is the Jefferson City, MO metro area growing?
Population estimates put the Jefferson City metro area at 152,712 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 58,587 households. Median household income in the Jefferson City metro area is $74,030, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Jefferson City metro area scores 30 for pet businesses (lower middle), #335 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Jefferson City metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Jefferson City metro area
Screening a site or an acquisition in the Jefferson City metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Jefferson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.