Pets · Small-town market · Missouri
Pet businesses in the Lebanon, MO area
Competitor counts, household spending and official business counts for pet businesses in the Lebanon, MO area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 24 out of 100: Low
Ranked #496 of 527 scored small-town markets
#15 of 17 scored small-town markets based in Missouri
- Listings
- 35
- 4 chain locations (11%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $9.8M
- On pets · $672 a household
- Spending per listing
- $280K
- 68% below the U.S.
- Listings per 10k households
- 24.0
- 2.3 times the U.S.
- Population, 2025
- 36,943
- +2.5% since 2020
See the pet businesses around any address in the Lebanon area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lebanon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for pet businesses in the Lebanon area is 24 (low), #496 of 527 scored small-town markets and #15 of 17 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.
At $672 per household (26% below the U.S. average), households in the Lebanon area spend about $9.8M a year on pets. That is about $280K of household spending for each business on map listings, 68% below the U.S. figure of $878K.
The Lebanon area has 35 pet businesses on map listings as of September 2026. Chain locations make up 11% of them, against 17% across the U.S. Per 10,000 households, that is 24.0, 2.3 times the U.S. rate of 10.4.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the Lebanon area was 8 in 2023. That is one for every 1,820 households, against one for every 1,852 across the U.S. Population estimates put the population change in the Lebanon area from 2020 to 2025 at +2.5%, slower than the U.S. (+3.1%).
How the Lebanon area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lebanon area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.0 | 11.3 | 10.4 |
| Spending per listing | $280K | $728K | $878K |
| Households per official establishment | 1,820 | 1,833 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +6.5% | +11.4% |
| Population growth, 2020–2025 | +2.5% | +1.9% | +3.1% |
| Spending per household on pets | $672 | $825 | $909 |
| Median household income | $53,282 | $70,702 | $80,734 |
| Groundwork market score | 24 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8
- Employees, 2023
- 57
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- 29Businesses with no payroll
- Map listings, September 2026
- 354 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Lebanon area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lebanon area
- Population, 2025 estimate
- 36,943+2.5% since 2020
- Households
- 14,558
- Median age
- 40.3
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 765 sq. mi.
- People per square mile
- 48
- Median household income
- $53,282+12.8% vs. 2015–2019, before inflation
- Average household income
- $72,159
- Median home value
- $168,400
- Jobs located here
- 14,884
- Daytime population
- 36,882Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lebanon area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Lebanon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for pet businesses, numbered among those based in Missouri (a market based in another state is listed without a number), with the Lebanon area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 56 | 26 | 12.3 | $620K | +4.9% | #200 of 527 |
| 2Hannibal, MO | 52 | 15 | 9.8 | $746K | +0.4% | #248 of 527 |
| 3Sedalia, MO | 52 | 19 | 11.2 | $641K | +2.9% | #252 of 527 |
| Quincy, IL-MO | 51 | 36 | 11.6 | $661K | −2.0% | #271 of 527 |
| 4Branson, MO | 49 | 22 | 9.7 | $747K | +1.7% | #287 of 527 |
| 5Sikeston, MO | 44 | 25 | 12.6 | $572K | −0.3% | #344 of 527 |
| 6Kirksville, MO | 42 | 17 | 16.3 | $445K | +1.9% | #372 of 527 |
| 7Kennett, MO | 41 | 9 | 8.0 | $814K | −4.8% | #373 of 527 |
| 8Poplar Bluff, MO | 38 | 22 | 13.3 | $499K | −0.4% | #404 of 527 |
| 9Rolla, MO | 37 | 24 | 13.8 | $529K | +1.6% | #414 of 527 |
| 15Lebanon, MO | 24 | 35 | 24.0 | $280K | +2.5% | #496 of 527 |
Other business types in the Lebanon area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses24
- Veterinarians25
- Pet grooming and boarding31
- Pet stores22
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Lebanon, MO area?
Map listings as of September 2026 show 35 pet businesses in the Lebanon area. 4 of them (11%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 8 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts list 29 one-person businesses without payroll.
How much do households in the Lebanon, MO area spend on pets?
About $9.8M a year, or $672 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 35 pet businesses on map listings, it comes to $280K per business. It is estimated from the incomes of the 14,558 households in the Lebanon area and national spending patterns by income.
How does the Lebanon, MO area compare with the U.S. for pet businesses?
The Lebanon area has 24.0 pet businesses per 10,000 households, 2.3 times the U.S. rate of 10.4. Spending per business is $280K, 68% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Lebanon area would have about 11, against 35 on map listings. There is one business with payroll in the industry for every 1,820 households, against one for every 1,852 across the U.S.
How fast is the Lebanon, MO area growing?
Population estimates put the Lebanon area at 36,943 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 14,558 households. Median household income in the Lebanon area is $53,282, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 12.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lebanon area scores 24 for pet businesses (low), #496 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lebanon area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Lebanon area
Screening a site or an acquisition in the Lebanon area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lebanon area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.