Groundwork

Pets · Metro area · Missouri

Pet businesses in the Joplin, MO-KS metro area

Competitor counts, household spending and official business counts for pet businesses in the Joplin, MO-KS metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 29 out of 100: Lower middle

Ranked #346 of 387 scored metro areas
#7 of 8 scored metro areas based in Missouri

Listings
115
11 chain locations (10%)
Official establishments
43
+34.4% since 2019
Household spending a year
$58.4M
On pets · $735 a household
Spending per listing
$508K
42% below the U.S.
Listings per 10k households
14.5
39% above the U.S.
Population, 2025
208,796
+3.9% since 2020

See the pet businesses around any address in the Joplin metro area

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Joplin metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for pet businesses in the Joplin metro area is 29 (lower middle), #346 of 387 scored metro areas and #7 of 8 scored metro areas based in Missouri. That puts it in the bottom quarter of metro areas.

Map listings as of September 2026 show 115 pet businesses in the Joplin metro area. 11 of them (10%) are chain locations, against 17% across the U.S. That comes to 14.5 for every 10,000 households, 39% above the U.S. rate of 10.4.

Household spending on pets in the Joplin metro area comes to about $58.4M a year: $735 per household, 19% below the U.S. average. That is about $508K of household spending for each business on map listings, 42% below the U.S. figure of $878K.

In 2023, official counts showed 43 businesses with payroll in the Joplin metro area classed as pet care, veterinarians and pet stores, up 34.4% from 2019. That is one for every 1,849 households, against one for every 1,852 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $762K have gone to businesses classed as pet care, veterinarians and pet stores in the Joplin metro area. Population estimates show the Joplin metro area grew 3.9% from 2020 to 2025, faster than the U.S. (+3.1%).

How the Joplin metro area compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Joplin, MO-KS metro area compared with Missouri and the U.S.
MeasureJoplin metro areaMissouriU.S.
Listings per 10k households14.511.310.4
Spending per listing$508K$728K$878K
Households per official establishment1,8491,8331,852
Official establishment growth, 2019–2023+34.4%+6.5%+11.4%
Population growth, 2020–2025+3.9%+1.9%+3.1%
Spending per household on pets$735$825$909
Median household income$61,901$70,702$80,734
Groundwork market score2936

Official counts and lending

Businesses

Official establishments, 2019 to 2023
43+34.4% over the period
Employees, 2023
293
Annual payroll, 2023
$10.8M
One-person businesses, 2023
85Businesses with no payroll
Map listings, September 2026
11511 chain locations
Listings at the U.S. rate for this spending
67The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$762K

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Joplin metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Joplin metro area

Population, 2025 estimate
208,796+3.9% since 2020
Households
79,505
Median age
38.9
Homes lived in by their owners
68%
Vehicles per household
1.9
Land area
1,851 sq. mi.
People per square mile
110
Median household income
$61,901
Average household income
$80,895
Median home value
$165,500
Jobs located here
85,555
Daytime population
203,238Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Joplin metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of the Joplin metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Missouri

Every Missouri market ranked →

The highest-scoring metro areas in Missouri for pet businesses, numbered among those based in Missouri, with the Joplin metro area marked.

Top metro areas in Missouri

Metro areas in Missouri ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Kansas City, MO-KS6191710.2$892K+3.4%#106 of 387
2St. Louis, MO-IL561,1239.7$928K−0.2%#148 of 387
3Columbia, MO4110412.0$694K+3.9%#268 of 387
4Cape Girardeau, MO-IL344812.5$616K+1.7%#313 of 387
5St. Joseph, MO-KS325912.6$604K−2.0%#328 of 387
6Jefferson City, MO307312.5$657K+2.2%#335 of 387
7Joplin, MO-KS2911514.5$508K+3.9%#346 of 387
8Springfield, MO2827613.9$555K+5.1%#349 of 387

Other business types in the Joplin metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in the Joplin, MO-KS metro area?

There are 115 pet businesses on map listings in the Joplin metro area as of September 2026. 11 of them (10%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 43 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 34.4% from 2019. Official counts list 85 one-person businesses without payroll.

How much do households in the Joplin, MO-KS metro area spend on pets?

About $58.4M a year, or $735 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 115 pet businesses on map listings, it comes to $508K per business. It is estimated from the incomes of the 79,505 households in the Joplin metro area and national spending patterns by income.

How does the Joplin, MO-KS metro area compare with the U.S. for pet businesses?

The Joplin metro area has 14.5 pet businesses per 10,000 households, 39% above the U.S. rate of 10.4. Spending per business is $508K, 42% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Joplin metro area would have about 67, against 115 on map listings. There is one business with payroll in the industry for every 1,849 households, against one for every 1,852 across the U.S. The official count rose 34.4% from 2019 to 2023, against +11.4% for the U.S.

How fast is the Joplin, MO-KS metro area growing?

Population estimates put the Joplin metro area at 208,796 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 79,505 households. The median household income in the Joplin metro area is $61,901 a year, 23% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Joplin metro area scores 29 for pet businesses (lower middle), #346 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Joplin metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in the Joplin metro area

Screening a site or an acquisition in the Joplin metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Joplin metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.