Pets · Small-town market · Missouri
Pet businesses in the Rolla, MO area
The pet businesses in the Rolla, MO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #414 of 527 scored small-town markets
#9 of 17 scored small-town markets based in Missouri
- Listings
- 24
- 3 chain locations (13%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $12.7M
- On pets · $732 a household
- Spending per listing
- $529K
- 40% below the U.S.
- Listings per 10k households
- 13.8
- 33% above the U.S.
- Population, 2025
- 45,247
- +1.6% since 2020
See the pet businesses around any address in the Rolla area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rolla area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For pet businesses, the Rolla area has a Groundwork market score of 37 (lower middle): #414 of 527 scored small-town markets and #9 of 17 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 24 pet businesses in the Rolla area. 3 of them (13%) are chain locations, against 17% across the U.S. That is 13.8 per 10,000 households, 33% above the U.S. rate of 10.4.
Household spending on pets in the Rolla area comes to about $12.7M a year: $732 per household, 19% below the U.S. average. That is about $529K of household spending for each business on map listings, 40% below the U.S. figure of $878K.
In 2023, official counts showed 9 businesses with payroll in the Rolla area classed as pet care, veterinarians and pet stores. That is one for every 1,925 households, against one for every 1,852 across the U.S. Between 2020 and 2025, the population of the Rolla area grew 1.6%, slower than the U.S. (+3.1%).
How the Rolla area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rolla area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.8 | 11.3 | 10.4 |
| Spending per listing | $529K | $728K | $878K |
| Households per official establishment | 1,925 | 1,833 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +6.5% | +11.4% |
| Population growth, 2020–2025 | +1.6% | +1.9% | +3.1% |
| Spending per household on pets | $732 | $825 | $909 |
| Median household income | $58,396 | $70,702 | $80,734 |
| Groundwork market score | 37 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 66
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- 19Businesses with no payroll
- Map listings, September 2026
- 243 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Rolla area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rolla area
- Population, 2025 estimate
- 45,247+1.6% since 2020
- Households
- 17,329
- Median age
- 37.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 672 sq. mi.
- People per square mile
- 67
- Median household income
- $58,396+32.3% vs. 2015–2019, before inflation
- Average household income
- $77,261
- Median home value
- $206,500
- Jobs located here
- 19,214
- Daytime population
- 46,987Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rolla area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Rolla area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for pet businesses, numbered among those based in Missouri (a market based in another state is listed without a number), with the Rolla area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 56 | 26 | 12.3 | $620K | +4.9% | #200 of 527 |
| 2Hannibal, MO | 52 | 15 | 9.8 | $746K | +0.4% | #248 of 527 |
| 3Sedalia, MO | 52 | 19 | 11.2 | $641K | +2.9% | #252 of 527 |
| Quincy, IL-MO | 51 | 36 | 11.6 | $661K | −2.0% | #271 of 527 |
| 4Branson, MO | 49 | 22 | 9.7 | $747K | +1.7% | #287 of 527 |
| 5Sikeston, MO | 44 | 25 | 12.6 | $572K | −0.3% | #344 of 527 |
| 6Kirksville, MO | 42 | 17 | 16.3 | $445K | +1.9% | #372 of 527 |
| 7Kennett, MO | 41 | 9 | 8.0 | $814K | −4.8% | #373 of 527 |
| 8Poplar Bluff, MO | 38 | 22 | 13.3 | $499K | −0.4% | #404 of 527 |
| 9Rolla, MO | 37 | 24 | 13.8 | $529K | +1.6% | #414 of 527 |
Other business types in the Rolla area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses37
- Veterinarians42
- Pet grooming and boarding33
- Pet stores40
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Rolla, MO area?
The Rolla area has 24 pet businesses on map listings as of September 2026. 3 of them (13%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 9 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 19 one-person businesses without payroll.
How much do households in the Rolla, MO area spend on pets?
About $12.7M a year, or $732 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 24 pet businesses on map listings, it comes to $529K per business. It is estimated from the incomes of the 17,329 households in the Rolla area and national spending patterns by income.
How does the Rolla, MO area compare with the U.S. for pet businesses?
The Rolla area has 13.8 pet businesses per 10,000 households, 33% above the U.S. rate of 10.4. Spending per business is $529K, 40% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Rolla area would have about 14, against 24 on map listings. There is one business with payroll in the industry for every 1,925 households, against one for every 1,852 across the U.S.
How fast is the Rolla, MO area growing?
Population estimates put the Rolla area at 45,247 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 17,329 households. The median household income in the Rolla area is $58,396 a year, 28% below the U.S. median of $80,734. That rose 32.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rolla area scores 37 for pet businesses (lower middle), #414 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rolla area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Rolla area
Screening a site or an acquisition in the Rolla area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rolla area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.