Pets · Small-town market · Missouri
Pet businesses in the Sedalia, MO area
How the Sedalia, MO area compares with other small-town markets and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #252 of 527 scored small-town markets
#3 of 17 scored small-town markets based in Missouri
- Listings
- 19
- 2 chain locations (11%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $12.2M
- On pets · $717 a household
- Spending per listing
- $641K
- 27% below the U.S.
- Listings per 10k households
- 11.2
- 8% above the U.S.
- Population, 2025
- 44,254
- +2.9% since 2020
See the pet businesses around any address in the Sedalia area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sedalia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in the Sedalia area comes to about $12.2M a year: $717 per household, 21% below the U.S. average. Spread across 19 pet businesses, that is $641K per business, 27% below the U.S. figure of $878K.
The Sedalia area has 19 pet businesses on map listings as of September 2026. 2 of them (11%) are chain locations, against 17% across the U.S. That comes to 11.2 for every 10,000 households, 8% above the U.S. rate of 10.4.
In 2023, official counts showed 7 businesses with payroll in the Sedalia area classed as pet care, veterinarians and pet stores. That is one for every 2,428 households, against one for every 1,852 across the U.S. Official counts also show 20 one-person businesses without payroll.
Population estimates put the population change in the Sedalia area from 2020 to 2025 at +2.9%, in step with the U.S. (+3.1%). The Groundwork market score for pet businesses in the Sedalia area is 52 (upper middle), #252 of 527 scored small-town markets and #3 of 17 scored small-town markets based in Missouri.
How the Sedalia area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sedalia area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.2 | 11.3 | 10.4 |
| Spending per listing | $641K | $728K | $878K |
| Households per official establishment | 2,428 | 1,833 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +6.5% | +11.4% |
| Population growth, 2020–2025 | +2.9% | +1.9% | +3.1% |
| Spending per household on pets | $717 | $825 | $909 |
| Median household income | $60,430 | $70,702 | $80,734 |
| Groundwork market score | 52 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 58
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- 20Businesses with no payroll
- Map listings, September 2026
- 192 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Sedalia area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Sedalia area
- Population, 2025 estimate
- 44,254+2.9% since 2020
- Households
- 16,996
- Median age
- 39.3
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 682 sq. mi.
- People per square mile
- 64
- Median household income
- $60,430+30.9% vs. 2015–2019, before inflation
- Average household income
- $76,820
- Median home value
- $166,300
- Jobs located here
- 20,518
- Daytime population
- 44,113Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sedalia area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Sedalia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for pet businesses, numbered among those based in Missouri (a market based in another state is listed without a number), with the Sedalia area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 56 | 26 | 12.3 | $620K | +4.9% | #200 of 527 |
| 2Hannibal, MO | 52 | 15 | 9.8 | $746K | +0.4% | #248 of 527 |
| 3Sedalia, MO | 52 | 19 | 11.2 | $641K | +2.9% | #252 of 527 |
| Quincy, IL-MO | 51 | 36 | 11.6 | $661K | −2.0% | #271 of 527 |
| 4Branson, MO | 49 | 22 | 9.7 | $747K | +1.7% | #287 of 527 |
| 5Sikeston, MO | 44 | 25 | 12.6 | $572K | −0.3% | #344 of 527 |
| 6Kirksville, MO | 42 | 17 | 16.3 | $445K | +1.9% | #372 of 527 |
| 7Kennett, MO | 41 | 9 | 8.0 | $814K | −4.8% | #373 of 527 |
| 8Poplar Bluff, MO | 38 | 22 | 13.3 | $499K | −0.4% | #404 of 527 |
| 9Rolla, MO | 37 | 24 | 13.8 | $529K | +1.6% | #414 of 527 |
Other business types in the Sedalia area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses52
- Veterinarians
- Pet grooming and boarding55
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Sedalia, MO area?
Map listings as of September 2026 show 19 pet businesses in the Sedalia area. 2 of them (11%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 7 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 20 one-person businesses have no payroll, by official counts.
How much do households in the Sedalia, MO area spend on pets?
About $12.2M a year, or $717 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 19 pet businesses on map listings, it comes to $641K per business. It is estimated from the incomes of the 16,996 households in the Sedalia area and national spending patterns by income.
How does the Sedalia, MO area compare with the U.S. for pet businesses?
The Sedalia area has 11.2 pet businesses per 10,000 households, 8% above the U.S. rate of 10.4. Spending per business is $641K, 27% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Sedalia area would have about 14, against 19 on map listings. There is one business with payroll in the industry for every 2,428 households, against one for every 1,852 across the U.S.
How fast is the Sedalia, MO area growing?
Population estimates put the Sedalia area at 44,254 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 16,996 households. Median household income in the Sedalia area is $60,430, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sedalia area scores 52 for pet businesses (upper middle), #252 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sedalia area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Sedalia area
Screening a site or an acquisition in the Sedalia area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sedalia area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.