Market rankings · Missouri
Veterinarians in Missouri
Markets across Missouri ranked by the Groundwork market score for veterinarians, with competitor counts and household spending for each.
- Listings
- 959
- 151 chain locations (16%)
- Official establishments
- 696
- +1.0% since 2019
- Household spending a year
- $2.1B
- On pets
- Listings per 10k households
- 3.8
- 15% above the U.S.
- Spending per listing
- $2.2M
- 21% below the U.S.
- Rank among states
- #38 of 51
- Market score 32 · Lower middle
A site report maps the veterinarians on map listings around any address in Missouri by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 959 veterinarians in Missouri. 151 of them (16%) are chain locations, against 19% across the U.S. That is 3.8 per 10,000 households, 15% above the U.S. rate of 3.3.
At $825 per household (9% below the U.S. average), households in Missouri spend about $2.1B a year on pets. That works out to $2.2M per clinic, 21% below the U.S. figure of $2.7M. That spending covers all pets, which veterinarians share with other businesses in the trade.
The official count of businesses with payroll classed as veterinary services in Missouri was 696 in 2023, up 1.0% from 2019. That is one for every 3,604 households, against one for every 3,767 across the U.S. Across the U.S., the count rose 6.8% over the same years. Since fiscal 2022, 19 SBA-backed loans worth $24.5M have gone to businesses classed as veterinary services in Missouri.
Among the 50 states and DC, Missouri ranks #38 for veterinarians, with a Groundwork market score of 32 (lower middle). Of the 8 scored metro areas in or partly in Missouri, the St. Louis metro area scores highest (57). Of the 12 scored small-town markets in or partly in Missouri, the Warrensburg area scores highest (76).
Every market in Missouri for veterinarians
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Missouri, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Louis, MO-IL | 57 | 365 | 3.1 | $2.9M | −0.2% | #143 of 384 |
| 2Kansas City, MO-KS | 51 | 338 | 3.8 | $2.4M | +3.4% | #191 of 384 |
| 3St. Joseph, MO-KS | 38 | 17 | 3.6 | $2.1M | −2.0% | #277 of 384 |
| 4Joplin, MO-KS | 32 | 30 | 3.8 | $1.9M | +3.9% | #317 of 384 |
| 5Columbia, MO | 31 | 42 | 4.9 | $1.7M | +3.9% | #323 of 384 |
| 6Springfield, MO | 28 | 88 | 4.4 | $1.7M | +5.1% | #339 of 384 |
| 7Cape Girardeau, MO-IL | 24 | 18 | 4.7 | $1.6M | +1.7% | #360 of 384 |
| 8Jefferson City, MO | 23 | 27 | 4.6 | $1.8M | +2.2% | #363 of 384 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 76 | 6 | 2.8 | $2.7M | +4.9% | #27 of 398 |
| 2Branson, MO | 59 | 7 | 3.1 | $2.3M | +1.7% | #131 of 398 |
| 3Fort Leonard Wood, MO | 58 | 5 | 3.0 | $2.5M | +0.8% | #137 of 398 |
| Quincy, IL-MO | 49 | 13 | 4.2 | $1.8M | −2.0% | #212 of 398 |
| 4Farmington, MO | 43 | 12 | 4.8 | $1.5M | +2.1% | #250 of 398 |
| 5Sikeston, MO | 43 | 10 | 5.0 | $1.4M | −0.3% | #251 of 398 |
| 6Rolla, MO | 42 | 8 | 4.6 | $1.6M | +1.6% | #253 of 398 |
| 7Hannibal, MO | 28 | 7 | 4.6 | $1.6M | +0.4% | #337 of 398 |
| 8Lebanon, MO | 25 | 11 | 7.6 | $890K | +2.5% | #362 of 398 |
| 9West Plains, MO | 17 | 13 | 8.1 | $810K | +2.5% | #387 of 398 |
| 10Kennett, MO | 12 | 5 | 4.4 | $1.5M | −4.8% | #397 of 398 |
| 11Maryville, MO | 8 | 5 | 5.9 | $1.2M | −4.0% | #398 of 398 |
| Sedalia, MO | Not scored | 4 | 2.4 | $3M | +2.9% | |
| Poplar Bluff, MO | Not scored | 4 | 2.4 | $2.7M | −0.4% | |
| Kirksville, MO | Not scored | 3 | 2.9 | $2.5M | +1.9% | |
| Mexico, MO | Not scored | 4 | 4.3 | $1.6M | −1.0% | |
| Moberly, MO | Not scored | 3 | 3.2 | $2.1M | +0.2% | |
| Marshall, MO | Not scored | 4 | 5.0 | $1.4M | −0.3% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jackson County, MO | 72 | 74 | 2.4 | $3.4M | +2.1% | #232 of 1,485 |
| 2Platte County, MO | 72 | 17 | 3.9 | $2.6M | +6.7% | #244 of 1,485 |
| 3Jefferson County, MO | 71 | 26 | 2.9 | $3M | +2.7% | #261 of 1,485 |
| 4Lincoln County, MO | 70 | 9 | 3.9 | $2.2M | +11.4% | #292 of 1,485 |
| 5St. Charles County, MO | 68 | 71 | 4.4 | $2.3M | +4.9% | #328 of 1,485 |
| 6Johnson County, MO | 64 | 6 | 2.8 | $2.7M | +4.9% | #403 of 1,485 |
| 7St. Louis city, MO | 63 | 23 | 1.6 | $4.7M | −7.4% | #418 of 1,485 |
| 8Webster County, MO | 63 | 5 | 3.6 | $2.2M | +10.4% | #441 of 1,485 |
| 9St. Louis County, MO | 61 | 143 | 3.5 | $2.7M | −1.2% | #470 of 1,485 |
| 10Camden County, MO | 60 | 7 | 3.9 | $2.1M | +2.9% | #503 of 1,485 |
| 11Buchanan County, MO | 58 | 9 | 2.7 | $2.7M | −1.1% | #538 of 1,485 |
| 12Clay County, MO | 55 | 47 | 4.6 | $2M | +4.3% | #620 of 1,485 |
| 13Cole County, MO | 52 | 13 | 4.2 | $2M | +1.7% | #699 of 1,485 |
| 14Jasper County, MO | 51 | 16 | 3.2 | $2.2M | +3.7% | #714 of 1,485 |
| 15Cass County, MO | 50 | 22 | 5.1 | $1.8M | +7.1% | #759 of 1,485 |
| 16Taney County, MO | 48 | 7 | 3.1 | $2.3M | +1.7% | #786 of 1,485 |
| 17Christian County, MO | 48 | 17 | 4.8 | $1.8M | +8.3% | #796 of 1,485 |
| 18Lafayette County, MO | 47 | 5 | 4.0 | $2.1M | +1.4% | #821 of 1,485 |
| 19Newton County, MO | 47 | 9 | 4.1 | $1.9M | +6.1% | #831 of 1,485 |
| 20Pulaski County, MO | 46 | 5 | 3.0 | $2.5M | +0.8% | #841 of 1,485 |
| 21Boone County, MO | 46 | 37 | 4.8 | $1.7M | +4.2% | #855 of 1,485 |
| 22Greene County, MO | 44 | 52 | 4.0 | $1.9M | +3.3% | #894 of 1,485 |
| 23Cape Girardeau County, MO | 37 | 17 | 5.2 | $1.5M | +2.7% | #1,051 of 1,485 |
| 24St. Francois County, MO | 37 | 12 | 4.8 | $1.5M | +2.1% | #1,052 of 1,485 |
| 25Franklin County, MO | 35 | 21 | 4.9 | $1.7M | +3.1% | #1,096 of 1,485 |
Show all 115 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Phelps County, MO | 34 | 8 | 4.6 | $1.6M | +1.6% | #1,119 of 1,485 |
| 27Ray County, MO | 33 | 5 | 5.5 | $1.5M | +1.1% | #1,148 of 1,485 |
| 28Callaway County, MO | 31 | 9 | 5.5 | $1.5M | +3.2% | #1,191 of 1,485 |
| 29Clinton County, MO | 31 | 5 | 6.0 | $1.3M | +2.1% | #1,193 of 1,485 |
| 30Stoddard County, MO | 30 | 5 | 4.3 | $1.6M | −1.3% | #1,208 of 1,485 |
| 31Morgan County, MO | 27 | 5 | 5.7 | $1.2M | +6.8% | #1,278 of 1,485 |
| 32Scott County, MO | 26 | 7 | 4.6 | $1.6M | −0.1% | #1,290 of 1,485 |
| 33Benton County, MO | 26 | 5 | 5.8 | $1.1M | +5.7% | #1,301 of 1,485 |
| 34Lawrence County, MO | 25 | 8 | 5.5 | $1.3M | +3.7% | #1,315 of 1,485 |
| 35Ste. Genevieve County, MO | 25 | 5 | 7.0 | $1.2M | +1.1% | #1,316 of 1,485 |
| 36Barry County, MO | 22 | 9 | 6.7 | $1.1M | +4.8% | #1,358 of 1,485 |
| 37Texas County, MO | 22 | 6 | 6.3 | $1M | +6.9% | #1,360 of 1,485 |
| 38Polk County, MO | 22 | 10 | 8.3 | $895K | +6.3% | #1,363 of 1,485 |
| 39Laclede County, MO | 22 | 11 | 7.6 | $890K | +2.5% | #1,364 of 1,485 |
| 40Pike County, MO | 21 | 6 | 9.3 | $765K | +3.1% | #1,378 of 1,485 |
| 41Wright County, MO | 20 | 7 | 9.7 | $664K | +8.0% | #1,388 of 1,485 |
| 42Marion County, MO | 15 | 7 | 6.2 | $1.2M | +0.2% | #1,430 of 1,485 |
| 43Howell County, MO | 15 | 13 | 8.1 | $810K | +2.5% | #1,438 of 1,485 |
| 44Livingston County, MO | 15 | 8 | 14.3 | $527K | +1.1% | #1,439 of 1,485 |
| 45Barton County, MO | 13 | 5 | 11.2 | $592K | +1.5% | #1,453 of 1,485 |
| 46Dunklin County, MO | 11 | 5 | 4.4 | $1.5M | −4.8% | #1,461 of 1,485 |
| 47Nodaway County, MO | 8 | 5 | 5.9 | $1.2M | −4.0% | #1,475 of 1,485 |
| Pettis County, MO | Not scored | 4 | 2.4 | $3M | +2.9% | |
| Butler County, MO | Not scored | 4 | 2.4 | $2.7M | −0.4% | |
| Warren County, MO | Not scored | 2 | 1.4 | $6.1M | +9.2% | |
| Stone County, MO | Not scored | 2 | 1.5 | $5M | +4.1% | |
| Adair County, MO | Not scored | 3 | 3.3 | $2.2M | +1.6% | |
| Miller County, MO | Not scored | 3 | 3.0 | $2.3M | +4.2% | |
| Audrain County, MO | Not scored | 4 | 4.3 | $1.6M | −1.0% | |
| Randolph County, MO | Not scored | 3 | 3.2 | $2.1M | +0.2% | |
| McDonald County, MO | Not scored | 2 | 2.3 | $2.9M | +3.1% | |
| Washington County, MO | Not scored | 2 | 2.2 | $3.1M | +1.6% | |
| Saline County, MO | Not scored | 4 | 5.0 | $1.4M | −0.3% | |
| Crawford County, MO | Not scored | 4 | 4.2 | $1.7M | −0.4% | |
| Henry County, MO | Not scored | 4 | 4.3 | $1.6M | +3.2% | |
| Vernon County, MO | Not scored | 4 | 5.2 | $1.3M | +1.5% | |
| Perry County, MO | Not scored | 3 | 4.0 | $2M | +0.6% | |
| Andrew County, MO | Not scored | 4 | 5.7 | $1.4M | +0.7% | |
| Dallas County, MO | Not scored | 4 | 5.9 | $1.1M | +5.2% | |
| Cooper County, MO | Not scored | 2 | 3.2 | $2.4M | +3.0% | |
| Bates County, MO | Not scored | 4 | 6.5 | $1.1M | +2.9% | |
| New Madrid County, MO | Not scored | 1 | 1.5 | $4.6M | −7.6% | |
| Moniteau County, MO | Not scored | 3 | 5.2 | $1.4M | +1.4% | |
| Macon County, MO | Not scored | 4 | 6.6 | $1.1M | −0.1% | |
| Pemiscot County, MO | Not scored | 1 | 1.6 | $4M | −7.2% | |
| Gasconade County, MO | Not scored | 4 | 6.6 | $1.1M | +0.1% | |
| Cedar County, MO | Not scored | 3 | 5.2 | $1.3M | +4.8% | |
| Dent County, MO | Not scored | 2 | 3.6 | $1.9M | +1.3% | |
| Osage County, MO | Not scored | 2 | 3.8 | $2.2M | +2.7% | |
| Madison County, MO | Not scored | 1 | 2.1 | $3.4M | +1.9% | |
| Douglas County, MO | Not scored | 3 | 6.4 | $1M | +6.4% | |
| Mississippi County, MO | Not scored | 3 | 6.7 | $964K | −1.1% | |
| Linn County, MO | Not scored | 4 | 8.3 | $915K | −0.3% | |
| Montgomery County, MO | Not scored | 3 | 6.5 | $1.1M | +2.6% | |
| DeKalb County, MO | Not scored | 4 | 10.7 | $723K | −15.6% | |
| Wayne County, MO | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Ripley County, MO | Not scored | 1 | 2.5 | $2.4M | +0.4% | |
| Bollinger County, MO | Not scored | 1 | 2.5 | $2.7M | +0.9% | |
| Ralls County, MO | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Howard County, MO | Not scored | 3 | 8.4 | $905K | +0.3% | |
| Lewis County, MO | Not scored | 1 | 3.1 | $2.3M | −1.6% | |
| Grundy County, MO | Not scored | 2 | 5.1 | $1.3M | −0.2% | |
| St. Clair County, MO | Not scored | 2 | 4.9 | $1.4M | +6.7% | |
| Iron County, MO | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Caldwell County, MO | Not scored | 3 | 8.0 | $919K | +2.1% | |
| Ozark County, MO | Not scored | 1 | 2.7 | $2.4M | +7.7% | |
| Monroe County, MO | Not scored | 4 | 11.5 | $609K | +3.1% | |
| Oregon County, MO | Not scored | 2 | 5.9 | $1.1M | +1.2% | |
| Hickory County, MO | Not scored | 0 | 0.0 | n/a | +8.9% | |
| Daviess County, MO | Not scored | 0 | 0.0 | n/a | +1.5% | |
| Maries County, MO | Not scored | 1 | 2.9 | $2.5M | −0.7% | |
| Carroll County, MO | Not scored | 1 | 2.8 | $2.5M | −0.6% | |
| Harrison County, MO | Not scored | 1 | 3.1 | $2.1M | +1.5% | |
| Dade County, MO | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Chariton County, MO | Not scored | 1 | 3.7 | $2.1M | −0.1% | |
| Shannon County, MO | Not scored | 0 | 0.0 | n/a | +3.6% | |
| Clark County, MO | Not scored | 1 | 4.1 | $1.7M | −2.8% | |
| Gentry County, MO | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Reynolds County, MO | Not scored | 1 | 4.3 | $1.4M | −1.4% | |
| Shelby County, MO | Not scored | 3 | 12.5 | $542K | −3.6% | |
| Sullivan County, MO | Not scored | 1 | 4.9 | $1.4M | −4.1% | |
| Carter County, MO | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Atchison County, MO | Not scored | 1 | 4.4 | $1.6M | −2.5% | |
| Scotland County, MO | Not scored | 1 | 6.5 | $1.2M | +2.1% | |
| Putnam County, MO | Not scored | 2 | 11.2 | $669K | −3.0% | |
| Holt County, MO | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Schuyler County, MO | Not scored | 0 | 0.0 | n/a | +3.3% | |
| Knox County, MO | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Mercer County, MO | Not scored | 1 | 7.7 | $892K | −3.2% | |
| Worth County, MO | Not scored | 0 | 0.0 | n/a | −2.6% |
Markets with fewer than 5 veterinarians on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many veterinarians are in Missouri?
There are 959 veterinarians on map listings in Missouri as of September 2026. 151 of them (16%) are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 696 businesses with payroll classed as veterinary services in 2023, up 1.0% from 2019.
How much do households in Missouri spend on pets?
About $2.1B a year, or $825 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 959 veterinarians on map listings, it comes to $2.2M per clinic. The spending figure covers all pets, not only veterinarians. It is estimated from the incomes of the 2,508,227 households in Missouri and national spending patterns by income.
How does Missouri compare with the U.S. for veterinarians?
Missouri has 3.8 veterinarians per 10,000 households, 15% above the U.S. rate of 3.3. Spending per clinic is $2.2M, 21% below the U.S. figure of $2.7M. At the national ratio of veterinarians to household spending, Missouri would have about 760, against 959 on map listings. There is one business with payroll in the industry for every 3,604 households, against one for every 3,767 across the U.S. The official count rose 1.0% from 2019 to 2023, against +6.8% for the U.S.
Which market in Missouri has the highest market score for veterinarians?
Among 8 scored metro areas in or partly in Missouri, the St. Louis metro area scores highest, at 57 (upper middle). Among 12 scored small-town markets in or partly in Missouri, the Warrensburg area scores highest, at 76 (high). Among 47 scored counties in Missouri, Jackson County scores highest, at 72 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missouri scores 32 for veterinarians (lower middle), #38 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missouri. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Veterinarians in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for veterinarians across the U.S. · All business types in Missouri
Related business types in Missouri
- Pet businesses2,841 listings
- Pet grooming and boarding911 listings
- Pet stores505 listings
Screening a site or an acquisition in Missouri?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.