Pets · Small-town market · Missouri
Pet businesses in the Marshall, MO area
The pet businesses in the Marshall, MO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #467 of 527 scored small-town markets
#13 of 17 scored small-town markets based in Missouri
- Listings
- 11
- 2 chain locations (18%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $5.7M
- On pets · $708 a household
- Spending per listing
- $519K
- 41% below the U.S.
- Listings per 10k households
- 13.7
- 32% above the U.S.
- Population, 2025
- 23,265
- −0.3% since 2020
See the pet businesses around any address in the Marshall area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Marshall area scores 29 (lower middle) on the Groundwork market score for pet businesses, ranking #467 of 527 scored small-town markets and #13 of 17 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 11 pet businesses in the Marshall area. 2 of them (18%) are chain locations, against 17% across the U.S. That comes to 13.7 for every 10,000 households, 32% above the U.S. rate of 10.4.
Households in the Marshall area spend about $5.7M a year on pets, or $708 per household, 22% below the U.S. average. That works out to $519K per business, 41% below the U.S. figure of $878K.
In 2023, official counts showed 4 businesses with payroll in the Marshall area classed as pet care, veterinarians and pet stores. That is one for every 2,013 households, against one for every 1,852 across the U.S. Population estimates show the Marshall area declined 0.3% from 2020 to 2025, against +3.1% for the U.S.
How the Marshall area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.7 | 11.3 | 10.4 |
| Spending per listing | $519K | $728K | $878K |
| Households per official establishment | 2,013 | 1,833 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +6.5% | +11.4% |
| Population growth, 2020–2025 | −0.3% | +1.9% | +3.1% |
| Spending per household on pets | $708 | $825 | $909 |
| Median household income | $57,931 | $70,702 | $80,734 |
| Groundwork market score | 29 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 27
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- 8Businesses with no payroll
- Map listings, September 2026
- 112 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Marshall area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Marshall area
- Population, 2025 estimate
- 23,265−0.3% since 2020
- Households
- 8,053
- Median age
- 36.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 756 sq. mi.
- People per square mile
- 31
- Median household income
- $57,931+29.5% vs. 2015–2019, before inflation
- Average household income
- $76,384
- Median home value
- $150,500
- Jobs located here
- 9,081
- Daytime population
- 21,701Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Marshall area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for pet businesses, numbered among those based in Missouri (a market based in another state is listed without a number), with the Marshall area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 56 | 26 | 12.3 | $620K | +4.9% | #200 of 527 |
| 2Hannibal, MO | 52 | 15 | 9.8 | $746K | +0.4% | #248 of 527 |
| 3Sedalia, MO | 52 | 19 | 11.2 | $641K | +2.9% | #252 of 527 |
| Quincy, IL-MO | 51 | 36 | 11.6 | $661K | −2.0% | #271 of 527 |
| 4Branson, MO | 49 | 22 | 9.7 | $747K | +1.7% | #287 of 527 |
| 5Sikeston, MO | 44 | 25 | 12.6 | $572K | −0.3% | #344 of 527 |
| 6Kirksville, MO | 42 | 17 | 16.3 | $445K | +1.9% | #372 of 527 |
| 7Kennett, MO | 41 | 9 | 8.0 | $814K | −4.8% | #373 of 527 |
| 8Poplar Bluff, MO | 38 | 22 | 13.3 | $499K | −0.4% | #404 of 527 |
| 9Rolla, MO | 37 | 24 | 13.8 | $529K | +1.6% | #414 of 527 |
| 13Marshall, MO | 29 | 11 | 13.7 | $519K | −0.3% | #467 of 527 |
Other business types in the Marshall area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses29
- Veterinarians
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Marshall, MO area?
The Marshall area has 11 pet businesses on map listings as of September 2026. 2 of them (18%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 4 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 8 one-person businesses have no payroll, by official counts.
How much do households in the Marshall, MO area spend on pets?
About $5.7M a year, or $708 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 11 pet businesses on map listings, it comes to $519K per business. It is estimated from the incomes of the 8,053 households in the Marshall area and national spending patterns by income.
How does the Marshall, MO area compare with the U.S. for pet businesses?
The Marshall area has 13.7 pet businesses per 10,000 households, 32% above the U.S. rate of 10.4. Spending per business is $519K, 41% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Marshall area would have about 7, against 11 on map listings. There is one business with payroll in the industry for every 2,013 households, against one for every 1,852 across the U.S.
How fast is the Marshall, MO area growing?
Population estimates put the Marshall area at 23,265 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 8,053 households. The median household income in the Marshall area is $57,931 a year, 28% below the U.S. median of $80,734. That rose 29.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marshall area scores 29 for pet businesses (lower middle), #467 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Marshall area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Marshall area
Screening a site or an acquisition in the Marshall area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.