Groundwork

Pets · County · Missouri

Pet businesses in Moniteau County, MO

The pet businesses in Moniteau County, MO, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 44 out of 100: Lower middle

Ranked #1,356 of 2,200 scored counties
#27 of 76 scored counties in Missouri

Listings
6
0 chain locations (0%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$4.2M
On pets · $727 a household
Spending per listing
$695K
21% below the U.S.
Listings per 10k households
10.5
In line with the U.S.
Population, 2025
15,428
+1.4% since 2020

See the pet businesses around any address in Moniteau County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Moniteau County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $727 per household (20% below the U.S. average), households in Moniteau County spend about $4.2M a year on pets. Spread across 6 pet businesses, that is $695K per business, 21% below the U.S. figure of $878K.

Moniteau County has 6 pet businesses on map listings as of September 2026. None of them are chain locations, against 17% across the U.S. That is 10.5 per 10,000 households, in line with the U.S. rate of 10.4.

The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Moniteau County was 3 in 2023. That is one for every 1,910 households, against one for every 1,852 across the U.S. Official counts list 7 one-person businesses without payroll.

Population estimates show Moniteau County grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%). Moniteau County scores 44 (lower middle) on the Groundwork market score for pet businesses, ranking #1,356 of 2,200 scored counties and #27 of 76 scored counties in Missouri.

How Moniteau County compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Moniteau County, MO compared with Missouri and the U.S.
MeasureMoniteau CountyMissouriU.S.
Listings per 10k households10.511.310.4
Spending per listing$695K$728K$878K
Households per official establishment1,9101,8331,852
Official establishment growth, 2019–2023n/a+6.5%+11.4%
Population growth, 2020–2025+1.4%+1.9%+3.1%
Spending per household on pets$727$825$909
Median household income$65,715$70,702$80,734
Groundwork market score4436

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
18
Annual payroll, 2023
$773K
One-person businesses, 2023
7Businesses with no payroll
Map listings, September 2026
60 chain locations
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Moniteau County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Moniteau County

Population, 2025 estimate
15,428+1.4% since 2020
Households
5,729
Median age
38.9
Homes lived in by their owners
79%
Vehicles per household
2.2
Land area
415 sq. mi.
People per square mile
37
Median household income
$65,715+13.3% vs. 2015–2019, before inflation
Average household income
$80,840
Median home value
$181,900
Jobs located here
3,967
Daytime population
12,458Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Moniteau County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Moniteau County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Missouri

Every Missouri market ranked →

The highest-scoring counties in Missouri for pet businesses, numbered among those based in Missouri, with Moniteau County marked.

Top counties in Missouri

Counties in Missouri ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lincoln County, MO732410.5$832K+11.4%#203 of 2,200
2Warren County, MO731611.6$758K+9.2%#207 of 2,200
3Jackson County, MO692468.0$1M+2.1%#312 of 2,200
4Osage County, MO6859.5$878K+2.7%#355 of 2,200
5Platte County, MO675111.6$858K+6.7%#392 of 2,200
6Clay County, MO6410910.7$861K+4.3%#508 of 2,200
7St. Charles County, MO6420112.5$830K+4.9%#511 of 2,200
8Stone County, MO64139.6$773K+4.1%#520 of 2,200
9St. Louis County, MO623688.9$1.1M−1.2%#570 of 2,200
10Ste. Genevieve County, MO6179.8$824K+1.1%#618 of 2,200
27Moniteau County, MO44610.5$695K+1.4%#1,356 of 2,200

Other business types in Moniteau County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Moniteau County, MO?

Map listings as of September 2026 show 6 pet businesses in Moniteau County. None of them are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 3 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 7 one-person businesses without payroll.

How much do households in Moniteau County, MO spend on pets?

About $4.2M a year, or $727 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 6 pet businesses on map listings, it comes to $695K per business. It is estimated from the incomes of the 5,729 households in Moniteau County and national spending patterns by income.

How does Moniteau County, MO compare with the U.S. for pet businesses?

Moniteau County has 10.5 pet businesses per 10,000 households, in line with the U.S. rate of 10.4. Spending per business is $695K, 21% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Moniteau County would have about 5, against 6 on map listings. There is one business with payroll in the industry for every 1,910 households, against one for every 1,852 across the U.S.

How fast is Moniteau County, MO growing?

Population estimates put Moniteau County at 15,428 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 5,729 households. Median household income in Moniteau County is $65,715, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 13.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Moniteau County scores 44 for pet businesses (lower middle), #1,356 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Moniteau County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Moniteau County

Screening a site or an acquisition in Moniteau County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Moniteau County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.