Home services · Small-town market · North Carolina
House cleaning businesses in the Kinston, NC area
How the Kinston, NC area compares with other small-town markets and the U.S. for house cleaning businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #76 of 142 scored small-town markets
#10 of 10 scored small-town markets based in North Carolina
- Listings
- 7
- 0 chain locations (0%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $28.2M
- On lawn care, cleaning and other household services · $1,207 a household
- Spending per listing
- $4M
- 37% below the U.S.
- Listings per 10k households
- 3.0
- 36% above the U.S.
- Population, 2025
- 55,837
- +1.4% since 2020
See the house cleaning businesses around any address in the Kinston area
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kinston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,207 per household (15% below the U.S. average), households in the Kinston area spend about $28.2M a year on lawn care, cleaning and other household services. That works out to $4M per business, 37% below the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
The Kinston area has 7 house cleaning businesses on map listings as of September 2026. None of them are chain locations, against 8% across the U.S. That is 3.0 per 10,000 households, 36% above the U.S. rate of 2.2.
The official count of businesses with payroll classed as janitorial and carpet cleaning services in the Kinston area was 8 in 2023. That is one for every 2,919 households, against one for every 1,735 across the U.S.
Population estimates show the Kinston area grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%). For house cleaning businesses, the Kinston area has a Groundwork market score of 46 (lower middle): #76 of 142 scored small-town markets and #10 of 10 scored small-town markets based in North Carolina.
How the Kinston area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kinston area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.0 | 2.5 | 2.2 |
| Spending per listing | $4M | $5.8M | $6.4M |
| Households per official establishment | 2,919 | 1,703 | 1,735 |
| Official establishment growth, 2019–2023 | n/a | +4.2% | +6.6% |
| Population growth, 2020–2025 | +1.4% | +7.2% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,207 | $1,482 | $1,414 |
| Median household income | $45,143 | $72,388 | $80,734 |
| Groundwork market score | 46 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8
- Employees, 2023
- 388
- Annual payroll, 2023
- $11.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 70 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in the Kinston area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Kinston area
- Population, 2025 estimate
- 55,837+1.4% since 2020
- Households
- 23,351
- Median age
- 41.6
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.9
- Land area
- 399 sq. mi.
- People per square mile
- 138
- Median household income
- $45,143+14.6% vs. 2015–2019, before inflation
- Average household income
- $65,291
- Median home value
- $120,500
- Jobs located here
- 29,615
- Daytime population
- 59,853Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kinston area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of the Kinston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for house cleaning businesses, numbered among those based in North Carolina, with the Kinston area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anderson Creek, NC | 85 | 10 | 2.0 | $7M | +12.3% | #4 of 142 |
| 2Shelby-Kings Mountain, NC | 77 | 7 | 1.8 | $7.3M | +3.4% | #11 of 142 |
| 3Sanford, NC | 73 | 6 | 2.4 | $5.7M | +10.8% | #16 of 142 |
| 4Mount Airy, NC | 71 | 5 | 1.7 | $7.7M | +1.3% | #19 of 142 |
| 5Albemarle, NC | 69 | 6 | 2.4 | $5.7M | +9.8% | #25 of 142 |
| 6Waynesville, NC | 68 | 6 | 2.2 | $6.1M | +1.9% | #28 of 142 |
| 7New Bern, NC | 64 | 14 | 2.7 | $5.1M | +3.6% | #35 of 142 |
| 8Kill Devil Hills, NC | 51 | 6 | 3.6 | $4.6M | +3.3% | #62 of 142 |
| 9Morehead City, NC | 51 | 11 | 3.4 | $4.3M | +4.1% | #63 of 142 |
| 10Kinston, NC | 46 | 7 | 3.0 | $4M | +1.4% | #76 of 142 |
Other business types in the Kinston area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in the Kinston, NC area?
Map listings as of September 2026 show 7 house cleaning businesses in the Kinston area. None of them are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 8 businesses with payroll classed as janitorial and carpet cleaning services in 2023.
How much do households in the Kinston, NC area spend on lawn care, cleaning and other household services?
About $28.2M a year, or $1,207 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 7 house cleaning businesses on map listings, it comes to $4M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 23,351 households in the Kinston area and national spending patterns by income.
How does the Kinston, NC area compare with the U.S. for house cleaning businesses?
The Kinston area has 3.0 house cleaning businesses per 10,000 households, 36% above the U.S. rate of 2.2. Spending per business is $4M, 37% below the U.S. figure of $6.4M. At the U.S. ratio of house cleaning businesses to household spending, the Kinston area would have about 4, against 7 on map listings. There is one business with payroll in the industry for every 2,919 households, against one for every 1,735 across the U.S.
How fast is the Kinston, NC area growing?
Population estimates put the Kinston area at 55,837 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 23,351 households. The median household income in the Kinston area is $45,143 a year, 44% below the U.S. median of $80,734. That rose 14.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kinston area scores 46 for house cleaning businesses (lower middle), #76 of 142 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kinston area. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in the Kinston area
Screening a site or an acquisition in the Kinston area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kinston area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.