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House cleaning businesses in New Hanover County, NC
Competitor counts, household spending and official business counts for house cleaning businesses in New Hanover County, NC, set against other counties and the U.S.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #589 of 847 scored counties
#37 of 44 scored counties in North Carolina
- Listings
- 44
- 2 chain locations (5%)
- Official establishments
- 83
- −2.3% since 2019
- Household spending a year
- $159.3M
- On lawn care, cleaning and other household services · $1,520 a household
- Spending per listing
- $3.6M
- 43% below the U.S.
- Listings per 10k households
- 4.2
- 91% above the U.S.
- Population, 2025
- 245,959
- +8.6% since 2020
See the house cleaning businesses around any address in New Hanover County
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of New Hanover County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 44 house cleaning businesses in New Hanover County. Chain locations make up 5% of them, against 8% across the U.S. That is 4.2 per 10,000 households, 91% above the U.S. rate of 2.2.
Households in New Hanover County spend about $159.3M a year on lawn care, cleaning and other household services, or $1,520 per household, 7% above the U.S. average. Spread across 44 house cleaning businesses, that is $3.6M per business, 43% below the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
Official counts show 83 businesses with payroll classed as janitorial and carpet cleaning services in New Hanover County in 2023, down 2.3% from 2019. That is one for every 1,263 households, against one for every 1,735 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $514K have gone to businesses classed as janitorial and carpet cleaning services in New Hanover County.
Population estimates put the population change in New Hanover County from 2020 to 2025 at +8.6%, faster than the U.S. (+3.1%). For house cleaning businesses, New Hanover County has a Groundwork market score of 41 (lower middle): #589 of 847 scored counties and #37 of 44 scored counties in North Carolina.
How New Hanover County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | New Hanover County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.2 | 2.5 | 2.2 |
| Spending per listing | $3.6M | $5.8M | $6.4M |
| Households per official establishment | 1,263 | 1,703 | 1,735 |
| Official establishment growth, 2019–2023 | −2.3% | +4.2% | +6.6% |
| Population growth, 2020–2025 | +8.6% | +7.2% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,520 | $1,482 | $1,414 |
| Median household income | $75,166 | $72,388 | $80,734 |
| Groundwork market score | 41 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 85 → 83−2.3% over the period
- Employees, 2023
- 653
- Annual payroll, 2023
- $21.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 442 chain locations
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $514K
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in New Hanover County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in New Hanover County
- Population, 2025 estimate
- 245,959+8.6% since 2020
- Households
- 104,856
- Median age
- 41.0
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.8
- Land area
- 192 sq. mi.
- People per square mile
- 1,223
- Median household income
- $75,166+36.9% vs. 2015–2019, before inflation
- Average household income
- $107,828
- Median home value
- $387,800
- Jobs located here
- 128,058
- Daytime population
- 260,358Residents who don’t work, plus everyone whose job is here
Looking at a specific site in New Hanover County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of New Hanover County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for house cleaning businesses, numbered among those based in North Carolina, with New Hanover County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Orange County, NC | 84 | 6 | 1.0 | $16.2M | +6.1% | #20 of 847 |
| 2Davidson County, NC | 79 | 7 | 1.0 | $13.7M | +6.6% | #39 of 847 |
| 3Lincoln County, NC | 78 | 7 | 1.9 | $8.2M | +13.2% | #47 of 847 |
| 4Harnett County, NC | 78 | 10 | 2.0 | $7M | +12.3% | #53 of 847 |
| 5Moore County, NC | 78 | 11 | 2.5 | $6.2M | +10.3% | #54 of 847 |
| 6Rowan County, NC | 73 | 10 | 1.7 | $8.1M | +5.6% | #81 of 847 |
| 7Wayne County, NC | 69 | 7 | 1.5 | $9M | +3.8% | #109 of 847 |
| 8Alamance County, NC | 68 | 12 | 1.7 | $8.1M | +8.5% | #122 of 847 |
| 9Durham County, NC | 68 | 31 | 2.2 | $7.3M | +7.7% | #125 of 847 |
| 10Cleveland County, NC | 68 | 7 | 1.8 | $7.3M | +3.4% | #126 of 847 |
| 37New Hanover County, NC | 41 | 44 | 4.2 | $3.6M | +8.6% | #589 of 847 |
Other business types in New Hanover County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in New Hanover County, NC?
New Hanover County has 44 house cleaning businesses on map listings as of September 2026. 2 of them (5%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 83 businesses with payroll classed as janitorial and carpet cleaning services in 2023, down 2.3% from 2019.
How much do households in New Hanover County, NC spend on lawn care, cleaning and other household services?
About $159.3M a year, or $1,520 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 44 house cleaning businesses on map listings, it comes to $3.6M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 104,856 households in New Hanover County and national spending patterns by income.
How does New Hanover County, NC compare with the U.S. for house cleaning businesses?
New Hanover County has 4.2 house cleaning businesses per 10,000 households, 91% above the U.S. rate of 2.2. Spending per business is $3.6M, 43% below the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, New Hanover County would have about 25, against 44 on map listings. There is one business with payroll in the industry for every 1,263 households, against one for every 1,735 across the U.S. The official count fell 2.3% from 2019 to 2023, against +6.6% for the U.S.
How fast is New Hanover County, NC growing?
Population estimates put New Hanover County at 245,959 people in 2025, up 8.6% since 2020, faster than the U.S. (+3.1%). It has 104,856 households. Median household income in New Hanover County is $75,166, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hanover County scores 41 for house cleaning businesses (lower middle), #589 of 847 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Hanover County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in New Hanover County
Screening a site or an acquisition in New Hanover County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of New Hanover County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.