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House cleaning businesses in Rowan County, NC
How Rowan County, NC compares with other counties and the U.S. for house cleaning businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 73 out of 100: Upper middle
Ranked #81 of 847 scored counties
#6 of 44 scored counties in North Carolina
- Listings
- 10
- 0 chain locations (0%)
- Official establishments
- 24
- +14.3% since 2019
- Household spending a year
- $81.3M
- On lawn care, cleaning and other household services · $1,380 a household
- Spending per listing
- $8.1M
- 27% above the U.S.
- Listings per 10k households
- 1.7
- 23% below the U.S.
- Population, 2025
- 155,096
- +5.6% since 2020
See the house cleaning businesses around any address in Rowan County
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for house cleaning businesses in Rowan County is 73 (upper middle), #81 of 847 scored counties and #6 of 44 scored counties in North Carolina. That puts it in the top 10% of counties for house cleaning businesses.
Household spending on lawn care, cleaning and other household services in Rowan County comes to about $81.3M a year: $1,380 per household, 2% below the U.S. average. Spread across 10 house cleaning businesses, that is $8.1M per business, 27% above the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
Rowan County has 10 house cleaning businesses on map listings as of September 2026. None of them are chain locations, against 8% across the U.S. Per 10,000 households, that is 1.7, 23% below the U.S. rate of 2.2.
In 2023, official counts showed 24 businesses with payroll in Rowan County classed as janitorial and carpet cleaning services, up 14.3% from 2019. That is one for every 2,454 households, against one for every 1,735 across the U.S. Population estimates put the population change in Rowan County from 2020 to 2025 at +5.6%, faster than the U.S. (+3.1%).
How Rowan County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rowan County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.7 | 2.5 | 2.2 |
| Spending per listing | $8.1M | $5.8M | $6.4M |
| Households per official establishment | 2,454 | 1,703 | 1,735 |
| Official establishment growth, 2019–2023 | +14.3% | +4.2% | +6.6% |
| Population growth, 2020–2025 | +5.6% | +7.2% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,380 | $1,482 | $1,414 |
| Median household income | $65,725 | $72,388 | $80,734 |
| Groundwork market score | 73 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21 → 24+14.3% over the period
- Employees, 2023
- 140
- Annual payroll, 2023
- $5.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 100 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Rowan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rowan County
- Population, 2025 estimate
- 155,096+5.6% since 2020
- Households
- 58,899
- Median age
- 40.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 512 sq. mi.
- People per square mile
- 293
- Median household income
- $65,725+31.9% vs. 2015–2019, before inflation
- Average household income
- $84,650
- Median home value
- $238,400
- Jobs located here
- 54,409
- Daytime population
- 138,541Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rowan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for house cleaning businesses, numbered among those based in North Carolina, with Rowan County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Orange County, NC | 84 | 6 | 1.0 | $16.2M | +6.1% | #20 of 847 |
| 2Davidson County, NC | 79 | 7 | 1.0 | $13.7M | +6.6% | #39 of 847 |
| 3Lincoln County, NC | 78 | 7 | 1.9 | $8.2M | +13.2% | #47 of 847 |
| 4Harnett County, NC | 78 | 10 | 2.0 | $7M | +12.3% | #53 of 847 |
| 5Moore County, NC | 78 | 11 | 2.5 | $6.2M | +10.3% | #54 of 847 |
| 6Rowan County, NC | 73 | 10 | 1.7 | $8.1M | +5.6% | #81 of 847 |
| 7Wayne County, NC | 69 | 7 | 1.5 | $9M | +3.8% | #109 of 847 |
| 8Alamance County, NC | 68 | 12 | 1.7 | $8.1M | +8.5% | #122 of 847 |
| 9Durham County, NC | 68 | 31 | 2.2 | $7.3M | +7.7% | #125 of 847 |
| 10Cleveland County, NC | 68 | 7 | 1.8 | $7.3M | +3.4% | #126 of 847 |
Other business types in Rowan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in Rowan County, NC?
Map listings as of September 2026 show 10 house cleaning businesses in Rowan County. None of them are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 24 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 14.3% from 2019.
How much do households in Rowan County, NC spend on lawn care, cleaning and other household services?
About $81.3M a year, or $1,380 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 10 house cleaning businesses on map listings, it comes to $8.1M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 58,899 households in Rowan County and national spending patterns by income.
How does Rowan County, NC compare with the U.S. for house cleaning businesses?
Rowan County has 1.7 house cleaning businesses per 10,000 households, 23% below the U.S. rate of 2.2. Spending per business is $8.1M, 27% above the U.S. figure of $6.4M. At the U.S. ratio of house cleaning businesses to household spending, Rowan County would have about 13, against 10 on map listings. There is one business with payroll in the industry for every 2,454 households, against one for every 1,735 across the U.S. The official count rose 14.3% from 2019 to 2023, against +6.6% for the U.S.
How fast is Rowan County, NC growing?
Population estimates put Rowan County at 155,096 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 58,899 households. The median household income in Rowan County is $65,725 a year, 19% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rowan County scores 73 for house cleaning businesses (upper middle), #81 of 847 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rowan County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in Rowan County
Screening a site or an acquisition in Rowan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rowan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.