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House cleaning businesses in Craven County, NC
Competitor counts, household spending and official business counts for house cleaning businesses in Craven County, NC, set against other counties and the U.S.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #375 of 847 scored counties
#28 of 44 scored counties in North Carolina
- Listings
- 12
- 2 chain locations (17%)
- Official establishments
- 17
- Businesses with payroll, 2023
- Household spending a year
- $58.5M
- On lawn care, cleaning and other household services · $1,364 a household
- Spending per listing
- $4.9M
- 24% below the U.S.
- Listings per 10k households
- 2.8
- 27% above the U.S.
- Population, 2025
- 105,025
- +3.5% since 2020
See the house cleaning businesses around any address in Craven County
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Craven County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on lawn care, cleaning and other household services in Craven County comes to about $58.5M a year: $1,364 per household, 4% below the U.S. average. That works out to $4.9M per business, 24% below the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
There are 12 house cleaning businesses on map listings in Craven County as of September 2026. Chain locations make up 17% of them, against 8% across the U.S. That is 2.8 per 10,000 households, 27% above the U.S. rate of 2.2.
In 2023, official counts showed 17 businesses with payroll in Craven County classed as janitorial and carpet cleaning services. That is one for every 2,522 households, against one for every 1,735 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $25K has gone to businesses classed as janitorial and carpet cleaning services in Craven County.
Between 2020 and 2025, the population of Craven County grew 3.5%, in step with the U.S. (+3.1%). The Groundwork market score for house cleaning businesses in Craven County is 52 (upper middle), #375 of 847 scored counties and #28 of 44 scored counties in North Carolina.
How Craven County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Craven County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.8 | 2.5 | 2.2 |
| Spending per listing | $4.9M | $5.8M | $6.4M |
| Households per official establishment | 2,522 | 1,703 | 1,735 |
| Official establishment growth, 2019–2023 | n/a | +4.2% | +6.6% |
| Population growth, 2020–2025 | +3.5% | +7.2% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,364 | $1,482 | $1,414 |
| Median household income | $65,873 | $72,388 | $80,734 |
| Groundwork market score | 52 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16 → 17
- Employees, 2023
- 131
- Annual payroll, 2023
- $2.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 122 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $25K
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Craven County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Craven County
- Population, 2025 estimate
- 105,025+3.5% since 2020
- Households
- 42,871
- Median age
- 40.9
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 707 sq. mi.
- People per square mile
- 145
- Median household income
- $65,873+25.0% vs. 2015–2019, before inflation
- Average household income
- $85,440
- Median home value
- $231,600
- Jobs located here
- 35,530
- Daytime population
- 98,317Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Craven County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of Craven County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for house cleaning businesses, numbered among those based in North Carolina, with Craven County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Orange County, NC | 84 | 6 | 1.0 | $16.2M | +6.1% | #20 of 847 |
| 2Davidson County, NC | 79 | 7 | 1.0 | $13.7M | +6.6% | #39 of 847 |
| 3Lincoln County, NC | 78 | 7 | 1.9 | $8.2M | +13.2% | #47 of 847 |
| 4Harnett County, NC | 78 | 10 | 2.0 | $7M | +12.3% | #53 of 847 |
| 5Moore County, NC | 78 | 11 | 2.5 | $6.2M | +10.3% | #54 of 847 |
| 6Rowan County, NC | 73 | 10 | 1.7 | $8.1M | +5.6% | #81 of 847 |
| 7Wayne County, NC | 69 | 7 | 1.5 | $9M | +3.8% | #109 of 847 |
| 8Alamance County, NC | 68 | 12 | 1.7 | $8.1M | +8.5% | #122 of 847 |
| 9Durham County, NC | 68 | 31 | 2.2 | $7.3M | +7.7% | #125 of 847 |
| 10Cleveland County, NC | 68 | 7 | 1.8 | $7.3M | +3.4% | #126 of 847 |
| 28Craven County, NC | 52 | 12 | 2.8 | $4.9M | +3.5% | #375 of 847 |
Other business types in Craven County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in Craven County, NC?
As of September 2026, map listings count 12 house cleaning businesses in Craven County. 2 of them (17%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 17 businesses with payroll classed as janitorial and carpet cleaning services in 2023.
How much do households in Craven County, NC spend on lawn care, cleaning and other household services?
About $58.5M a year, or $1,364 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 12 house cleaning businesses on map listings, it comes to $4.9M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 42,871 households in Craven County and national spending patterns by income.
How does Craven County, NC compare with the U.S. for house cleaning businesses?
Craven County has 2.8 house cleaning businesses per 10,000 households, 27% above the U.S. rate of 2.2. Spending per business is $4.9M, 24% below the U.S. figure of $6.4M. At the U.S. ratio of house cleaning businesses to household spending, Craven County would have about 9, against 12 on map listings. There is one business with payroll in the industry for every 2,522 households, against one for every 1,735 across the U.S.
How fast is Craven County, NC growing?
Population estimates put Craven County at 105,025 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 42,871 households. The median household income in Craven County is $65,873 a year, 18% below the U.S. median of $80,734. That rose 25.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Craven County scores 52 for house cleaning businesses (upper middle), #375 of 847 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Craven County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in Craven County
Screening a site or an acquisition in Craven County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Craven County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.