Funeral services · County · Virginia
Funeral homes in Roanoke County, VA
Competitor counts, household spending and official business counts for funeral homes in Roanoke County, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #380 of 1,472 scored counties
#10 of 47 scored counties in Virginia
- Listings
- 9
- 0 chain locations (0%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $6.9M
- On funerals · $173 a household
- Spending per listing
- $764K
- 12% above the U.S.
- Listings per 10k households
- 2.3
- 10% above the U.S.
- Population, 2025
- 97,150
- +0.2% since 2020
See the funeral homes around any address in Roanoke County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Roanoke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 9 funeral homes in Roanoke County. None of them are chain locations, against 10% across the U.S. That is 2.3 per 10,000 households, 10% above the U.S. rate of 2.1.
Households in Roanoke County spend about $6.9M a year on funerals, or $173 per household, 21% above the U.S. average. That works out to $764K per home, 12% above the U.S. figure of $679K.
The official count of businesses with payroll classed as funeral homes and funeral services in Roanoke County was 7 in 2023. That is one for every 5,675 households, against one for every 8,510 across the U.S.
Population estimates show Roanoke County grew 0.2% from 2020 to 2025, slower than the U.S. (+3.1%). For funeral homes, Roanoke County has a Groundwork market score of 64 (upper middle): #380 of 1,472 scored counties and #10 of 47 scored counties in Virginia.
How Roanoke County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roanoke County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.3 | 1.8 | 2.1 |
| Spending per listing | $764K | $744K | $679K |
| Households per official establishment | 5,675 | 8,857 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −0.8% | −1.7% |
| Population growth, 2020–2025 | +0.2% | +2.8% | +3.1% |
| Spending per household on funerals | $173 | $137 | $143 |
| Median household income | $83,709 | $93,170 | $80,734 |
| Groundwork market score | 64 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 7
- Employees, 2023
- 94
- Annual payroll, 2023
- $2.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 90 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Roanoke County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Roanoke County
- Population, 2025 estimate
- 97,150+0.2% since 2020
- Households
- 39,725
- Median age
- 44.1
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 251 sq. mi.
- People per square mile
- 387
- Median household income
- $83,709+21.4% vs. 2015–2019, before inflation
- Average household income
- $108,750
- Median home value
- $286,000
- Jobs located here
- 38,065
- Daytime population
- 88,794Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Roanoke County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Roanoke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for funeral homes, numbered among those based in Virginia, with Roanoke County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chesterfield County, VA | 80 | 10 | 0.7 | $1.9M | +8.7% | #63 of 1,472 |
| 2Loudoun County, VA | 78 | 7 | 0.5 | $2.5M | +6.4% | #83 of 1,472 |
| 3Bedford County, VA | 76 | 7 | 2.1 | $793K | +4.4% | #123 of 1,472 |
| 4Fairfax County, VA | 75 | 25 | 0.6 | $2.3M | +1.7% | #124 of 1,472 |
| 5Henrico County, VA | 73 | 14 | 1.0 | $1.3M | +2.3% | #169 of 1,472 |
| 6Hanover County, VA | 71 | 8 | 1.9 | $838K | +5.6% | #222 of 1,472 |
| 7Prince William County, VA | 68 | 7 | 0.4 | $2.7M | +4.2% | #270 of 1,472 |
| 8Augusta County, VA | 68 | 8 | 2.6 | $691K | +1.8% | #293 of 1,472 |
| 9Rockingham County, VA | 68 | 8 | 2.4 | $660K | +6.6% | #294 of 1,472 |
| 10Roanoke County, VA | 64 | 9 | 2.3 | $764K | +0.2% | #380 of 1,472 |
Other business types in Roanoke County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes64
Questions
How many funeral homes are in Roanoke County, VA?
There are 9 funeral homes on map listings in Roanoke County as of September 2026. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 7 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Roanoke County, VA spend on funerals?
About $6.9M a year, or $173 per household. That is 21% above the U.S. average (an index of 121, where 100 is the U.S. average). Spread across the 9 funeral homes on map listings, it comes to $764K per home. It is estimated from the incomes of the 39,725 households in Roanoke County and national spending patterns by income.
How does Roanoke County, VA compare with the U.S. for funeral homes?
Roanoke County has 2.3 funeral homes per 10,000 households, 10% above the U.S. rate of 2.1. Spending per home is $764K, 12% above the U.S. figure of $679K. At the national ratio of funeral homes to household spending, Roanoke County would have about 10, against 9 on map listings. There is one business with payroll in the industry for every 5,675 households, against one for every 8,510 across the U.S.
How fast is Roanoke County, VA growing?
Population estimates put Roanoke County at 97,150 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 39,725 households. Median household income in Roanoke County is $83,709, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Roanoke County scores 64 for funeral homes (upper middle), #380 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Roanoke County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Roanoke County
Screening a site or an acquisition in Roanoke County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Roanoke County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.