Funeral services · Metro area · Virginia
Funeral homes in the Richmond, VA metro area
How the Richmond, VA metro area compares with other metro areas and the U.S. for funeral homes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #83 of 377 scored metro areas
#1 of 9 scored metro areas based in Virginia
- Listings
- 81
- 12 chain locations (15%)
- Official establishments
- 42
- Businesses with payroll, 2023
- Household spending a year
- $70.6M
- On funerals · $132 a household
- Spending per listing
- $872K
- 29% above the U.S.
- Listings per 10k households
- 1.5
- 29% below the U.S.
- Population, 2025
- 1,389,338
- +5.5% since 2020
See the funeral homes around any address in the Richmond metro area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Richmond metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on funerals in the Richmond metro area comes to about $70.6M a year: $132 per household, 7% below the U.S. average. Spread across 81 funeral homes, that is $872K per home, 29% above the U.S. figure of $679K.
There are 81 funeral homes on map listings in the Richmond metro area as of September 2026. Of those, 12 are chain locations, or 15%, against 10% across the U.S. Per 10,000 households, that is 1.5, 29% below the U.S. rate of 2.1.
Official counts show 42 businesses with payroll classed as funeral homes and funeral services in the Richmond metro area in 2023. That is one for every 12,701 households, against one for every 8,510 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.1M has gone to businesses classed as funeral homes and funeral services in the Richmond metro area.
Between 2020 and 2025, the population of the Richmond metro area grew 5.5%, faster than the U.S. (+3.1%). The Groundwork market score for funeral homes in the Richmond metro area is 67 (upper middle), #83 of 377 scored metro areas and #1 of 9 scored metro areas based in Virginia. That puts it in the top quarter of metro areas.
How the Richmond metro area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Richmond metro area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.5 | 1.8 | 2.1 |
| Spending per listing | $872K | $744K | $679K |
| Households per official establishment | 12,701 | 8,857 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −0.8% | −1.7% |
| Population growth, 2020–2025 | +5.5% | +2.8% | +3.1% |
| Spending per household on funerals | $132 | $137 | $143 |
| Median household income | $86,679 | $93,170 | $80,734 |
| Groundwork market score | 67 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 42
- Employees, 2023
- 545
- Annual payroll, 2023
- $22.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 8112 chain locations
- Listings at the U.S. rate for this spending
- 104The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.1M
SBA-backed loans to businesses classed as funeral homes and funeral services in the Richmond metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Richmond metro area
- Population, 2025 estimate
- 1,389,338+5.5% since 2020
- Households
- 533,430
- Median age
- 40.2
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 4,368 sq. mi.
- People per square mile
- 307
- Median household income
- $86,679+26.5% vs. 2015–2019, before inflation
- Average household income
- $117,479
- Median home value
- $353,500
- Jobs located here
- 693,750
- Daytime population
- 1,389,666Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Richmond metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Richmond metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Virginia
Every Virginia market ranked →The highest-scoring metro areas in Virginia for funeral homes, numbered among those based in Virginia (a market based in another state is listed without a number), with the Richmond metro area marked.
Top metro areas in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 71 | 237 | 1.0 | $1.3M | +3.3% | #68 of 377 |
| 1Richmond, VA | 67 | 81 | 1.5 | $872K | +5.5% | #83 of 377 |
| 2Winchester, VA-WV | 60 | 11 | 2.0 | $813K | +6.5% | #120 of 377 |
| 3Charlottesville, VA | 56 | 20 | 2.2 | $686K | +3.1% | #143 of 377 |
| 4Harrisonburg, VA | 53 | 10 | 2.0 | $713K | +3.5% | #158 of 377 |
| 5Virginia Beach-Chesapeake-Norfolk, VA-NC | 50 | 123 | 1.7 | $742K | +0.9% | #175 of 377 |
| 6Staunton-Stuarts Draft, VA | 49 | 14 | 2.7 | $618K | +3.2% | #185 of 377 |
| 7Lynchburg, VA | 44 | 29 | 2.8 | $563K | +2.9% | #218 of 377 |
| 8Roanoke, VA | 43 | 36 | 2.7 | $588K | +0.4% | #226 of 377 |
| Kingsport-Bristol, TN-VA | 42 | 36 | 2.7 | $587K | +2.3% | #235 of 377 |
Other business types in the Richmond metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes67
Questions
How many funeral homes are in the Richmond, VA metro area?
As of September 2026, map listings count 81 funeral homes in the Richmond metro area. 12 of them (15%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 42 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the Richmond, VA metro area spend on funerals?
About $70.6M a year, or $132 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 81 funeral homes on map listings, it comes to $872K per home. It is estimated from the incomes of the 533,430 households in the Richmond metro area and national spending patterns by income.
How does the Richmond, VA metro area compare with the U.S. for funeral homes?
The Richmond metro area has 1.5 funeral homes per 10,000 households, 29% below the U.S. rate of 2.1. Spending per home is $872K, 29% above the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the Richmond metro area would have about 104, against 81 on map listings. There is one business with payroll in the industry for every 12,701 households, against one for every 8,510 across the U.S.
How fast is the Richmond, VA metro area growing?
Population estimates put the Richmond metro area at 1,389,338 people in 2025, up 5.5% since 2020, faster than the U.S. (+3.1%). It has 533,430 households. The median household income in the Richmond metro area is $86,679 a year, 7% above the U.S. median of $80,734. That rose 26.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Richmond metro area scores 67 for funeral homes (upper middle), #83 of 377 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Richmond metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Richmond metro area
Screening a site or an acquisition in the Richmond metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Richmond metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.