Funeral services · County · Virginia
Funeral homes in Norfolk city, VA
Competitor counts, household spending and official business counts for funeral homes in Norfolk city, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #942 of 1,472 scored counties
#27 of 47 scored counties in Virginia
- Listings
- 21
- 3 chain locations (14%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $9.6M
- On funerals · $101 a household
- Spending per listing
- $459K
- 32% below the U.S.
- Listings per 10k households
- 2.2
- 5% above the U.S.
- Population, 2025
- 231,013
- −2.9% since 2020
See the funeral homes around any address in Norfolk city
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Norfolk city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 21 funeral homes in Norfolk city. Of those, 3 are chain locations, or 14%, against 10% across the U.S. That comes to 2.2 for every 10,000 households, 5% above the U.S. rate of 2.1.
At $101 per household (29% below the U.S. average), households in Norfolk city spend about $9.6M a year on funerals. That is about $459K of household spending for each home on map listings, 32% below the U.S. figure of $679K.
Official counts show 8 businesses with payroll classed as funeral homes and funeral services in Norfolk city in 2023. That is one for every 11,871 households, against one for every 8,510 across the U.S.
Between 2020 and 2025, the population of Norfolk city declined 2.9%, against +3.1% for the U.S. For funeral homes, Norfolk city has a Groundwork market score of 41 (lower middle): #942 of 1,472 scored counties and #27 of 47 scored counties in Virginia.
How Norfolk city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Norfolk city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.2 | 1.8 | 2.1 |
| Spending per listing | $459K | $744K | $679K |
| Households per official establishment | 11,871 | 8,857 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −0.8% | −1.7% |
| Population growth, 2020–2025 | −2.9% | +2.8% | +3.1% |
| Spending per household on funerals | $101 | $137 | $143 |
| Median household income | $66,109 | $93,170 | $80,734 |
| Groundwork market score | 41 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 8
- Employees, 2023
- 106
- Annual payroll, 2023
- $5.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 213 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Norfolk city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Norfolk city
- Population, 2025 estimate
- 231,013−2.9% since 2020
- Households
- 94,965
- Median age
- 35.1
- Homes lived in by their owners
- 46%
- Vehicles per household
- 1.6
- Land area
- 53 sq. mi.
- People per square mile
- 4,385
- Median household income
- $66,109+28.1% vs. 2015–2019, before inflation
- Average household income
- $91,610
- Median home value
- $289,900
- Jobs located here
- 130,869
- Daytime population
- 273,887Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Norfolk city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Norfolk city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for funeral homes, numbered among those based in Virginia, with Norfolk city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chesterfield County, VA | 80 | 10 | 0.7 | $1.9M | +8.7% | #63 of 1,472 |
| 2Loudoun County, VA | 78 | 7 | 0.5 | $2.5M | +6.4% | #83 of 1,472 |
| 3Bedford County, VA | 76 | 7 | 2.1 | $793K | +4.4% | #123 of 1,472 |
| 4Fairfax County, VA | 75 | 25 | 0.6 | $2.3M | +1.7% | #124 of 1,472 |
| 5Henrico County, VA | 73 | 14 | 1.0 | $1.3M | +2.3% | #169 of 1,472 |
| 6Hanover County, VA | 71 | 8 | 1.9 | $838K | +5.6% | #222 of 1,472 |
| 7Prince William County, VA | 68 | 7 | 0.4 | $2.7M | +4.2% | #270 of 1,472 |
| 8Augusta County, VA | 68 | 8 | 2.6 | $691K | +1.8% | #293 of 1,472 |
| 9Rockingham County, VA | 68 | 8 | 2.4 | $660K | +6.6% | #294 of 1,472 |
| 10Roanoke County, VA | 64 | 9 | 2.3 | $764K | +0.2% | #380 of 1,472 |
| 27Norfolk city, VA | 41 | 21 | 2.2 | $459K | −2.9% | #942 of 1,472 |
Other business types in Norfolk city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes41
Questions
How many funeral homes are in Norfolk city, VA?
Norfolk city has 21 funeral homes on map listings as of September 2026. 3 of them (14%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 8 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Norfolk city, VA spend on funerals?
About $9.6M a year, or $101 per household. That is 29% below the U.S. average (an index of 71, where 100 is the U.S. average). Spread across the 21 funeral homes on map listings, it comes to $459K per home. It is estimated from the incomes of the 94,965 households in Norfolk city and national spending patterns by income.
How does Norfolk city, VA compare with the U.S. for funeral homes?
Norfolk city has 2.2 funeral homes per 10,000 households, 5% above the U.S. rate of 2.1. Spending per home is $459K, 32% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, Norfolk city would have about 14, against 21 on map listings. There is one business with payroll in the industry for every 11,871 households, against one for every 8,510 across the U.S.
How fast is Norfolk city, VA growing?
Population estimates put Norfolk city at 231,013 people in 2025, down 2.9% since 2020, against +3.1% for the U.S. It has 94,965 households. Median household income in Norfolk city is $66,109, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Norfolk city scores 41 for funeral homes (lower middle), #942 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Norfolk city. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Norfolk city
Screening a site or an acquisition in Norfolk city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Norfolk city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.