Funeral services · County · Virginia
Funeral homes in Norton city, VA
Competitor counts, household spending and official business counts for funeral homes in Norton city, VA, set against other counties and the U.S.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 1
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $261K
- On funerals · $163 a household
- Spending per listing
- $261K
- Too few listings to compare
- Listings per 10k households
- 6.2
- Too few listings to compare
- Population, 2025
- 3,477
- −5.5% since 2020
See the funeral homes around any address in Norton city
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Norton city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on funerals in Norton city comes to about $261K a year: $163 per household, 14% above the U.S. average. That works out to $261K per home.
There is 1 funeral home on map listings in Norton city as of September 2026. That is 6.2 per 10,000 households.
Official counts don’t publish a figure for funeral homes and funeral services in Norton city, since they leave out counts under 3.
Population estimates show Norton city declined 5.5% from 2020 to 2025, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Norton city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Norton city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.2 | 1.8 | 2.1 |
| Spending per listing | $261K | $744K | $679K |
| Households per official establishment | n/a | 8,857 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −0.8% | −1.7% |
| Population growth, 2020–2025 | −5.5% | +2.8% | +3.1% |
| Spending per household on funerals | $163 | $137 | $143 |
| Median household income | $41,495 | $93,170 | $80,734 |
| Groundwork market score | Not scored | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 10 chain locations
- Listings at the U.S. rate for this spending
- 0The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Norton city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Norton city
- Population, 2025 estimate
- 3,477−5.5% since 2020
- Households
- 1,605
- Median age
- 41.5
- Homes lived in by their owners
- 50%
- Vehicles per household
- 1.5
- Land area
- 8 sq. mi.
- People per square mile
- 478
- Median household income
- $41,495
- Average household income
- $57,082
- Median home value
- $110,000
- Jobs located here
- 3,466
- Daytime population
- 5,546Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Norton city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Norton city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for funeral homes, numbered among those based in Virginia, with Norton city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chesterfield County, VA | 80 | 10 | 0.7 | $1.9M | +8.7% | #63 of 1,472 |
| 2Loudoun County, VA | 78 | 7 | 0.5 | $2.5M | +6.4% | #83 of 1,472 |
| 3Bedford County, VA | 76 | 7 | 2.1 | $793K | +4.4% | #123 of 1,472 |
| 4Fairfax County, VA | 75 | 25 | 0.6 | $2.3M | +1.7% | #124 of 1,472 |
| 5Henrico County, VA | 73 | 14 | 1.0 | $1.3M | +2.3% | #169 of 1,472 |
| 6Hanover County, VA | 71 | 8 | 1.9 | $838K | +5.6% | #222 of 1,472 |
| 7Prince William County, VA | 68 | 7 | 0.4 | $2.7M | +4.2% | #270 of 1,472 |
| 8Augusta County, VA | 68 | 8 | 2.6 | $691K | +1.8% | #293 of 1,472 |
| 9Rockingham County, VA | 68 | 8 | 2.4 | $660K | +6.6% | #294 of 1,472 |
| 10Roanoke County, VA | 64 | 9 | 2.3 | $764K | +0.2% | #380 of 1,472 |
| Norton city, VA | Not scored | 1 | 6.2 | $261K | −5.5% |
Other business types in Norton city
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes
Questions
How many funeral homes are in Norton city, VA?
As of September 2026, map listings count 1 funeral home in Norton city. The listings count funeral homes, mortuaries and cremation services. No official count is published for funeral homes and funeral services in Norton city: counts under 3 are left out.
How much do households in Norton city, VA spend on funerals?
About $261K a year, or $163 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 1 funeral home on map listings, it comes to $261K per home. It is estimated from the incomes of the 1,605 households in Norton city and national spending patterns by income.
How does Norton city, VA compare with the U.S. for funeral homes?
Norton city has 1 funeral home on map listings, too few for a steady comparison with the U.S. rate.
How fast is Norton city, VA growing?
Population estimates put Norton city at 3,477 people in 2025, down 5.5% since 2020, against +3.1% for the U.S. It has 1,605 households. The median household income in Norton city is $41,495 a year, 49% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Norton city. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Norton city
Screening a site or an acquisition in Norton city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Norton city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.