Funeral services · County · Virginia
Funeral homes in Henrico County, VA
Competitor counts, household spending and official business counts for funeral homes in Henrico County, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 73 out of 100: Upper middle
Ranked #169 of 1,472 scored counties
#5 of 47 scored counties in Virginia
- Listings
- 14
- 3 chain locations (21%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $18.7M
- On funerals · $136 a household
- Spending per listing
- $1.3M
- 97% above the U.S.
- Listings per 10k households
- 1.0
- 52% below the U.S.
- Population, 2025
- 342,775
- +2.3% since 2020
See the funeral homes around any address in Henrico County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Henrico County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Henrico County spend about $18.7M a year on funerals, or $136 per household, 4% below the U.S. average. That works out to $1.3M per home, 97% above the U.S. figure of $679K.
Henrico County has 14 funeral homes on map listings as of September 2026. Of those, 3 are chain locations, or 21%, against 10% across the U.S. Per 10,000 households, that is 1.0, 52% below the U.S. rate of 2.1.
Official counts show 8 businesses with payroll classed as funeral homes and funeral services in Henrico County in 2023. That is one for every 17,171 households, against one for every 8,510 across the U.S.
Between 2020 and 2025, the population of Henrico County grew 2.3%, slower than the U.S. (+3.1%). The Groundwork market score for funeral homes in Henrico County is 73 (upper middle), #169 of 1,472 scored counties and #5 of 47 scored counties in Virginia. That puts it in the top quarter of counties.
How Henrico County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Henrico County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.0 | 1.8 | 2.1 |
| Spending per listing | $1.3M | $744K | $679K |
| Households per official establishment | 17,171 | 8,857 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −0.8% | −1.7% |
| Population growth, 2020–2025 | +2.3% | +2.8% | +3.1% |
| Spending per household on funerals | $136 | $137 | $143 |
| Median household income | $88,783 | $93,170 | $80,734 |
| Groundwork market score | 73 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 8
- Employees, 2023
- 121
- Annual payroll, 2023
- $4.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 143 chain locations
- Listings at the U.S. rate for this spending
- 28The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Henrico County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Henrico County
- Population, 2025 estimate
- 342,775+2.3% since 2020
- Households
- 137,365
- Median age
- 41.0
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 234 sq. mi.
- People per square mile
- 1,437
- Median household income
- $88,783+26.3% vs. 2015–2019, before inflation
- Average household income
- $125,297
- Median home value
- $359,200
- Jobs located here
- 205,453
- Daytime population
- 374,226Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Henrico County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Henrico County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for funeral homes, numbered among those based in Virginia, with Henrico County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chesterfield County, VA | 80 | 10 | 0.7 | $1.9M | +8.7% | #63 of 1,472 |
| 2Loudoun County, VA | 78 | 7 | 0.5 | $2.5M | +6.4% | #83 of 1,472 |
| 3Bedford County, VA | 76 | 7 | 2.1 | $793K | +4.4% | #123 of 1,472 |
| 4Fairfax County, VA | 75 | 25 | 0.6 | $2.3M | +1.7% | #124 of 1,472 |
| 5Henrico County, VA | 73 | 14 | 1.0 | $1.3M | +2.3% | #169 of 1,472 |
| 6Hanover County, VA | 71 | 8 | 1.9 | $838K | +5.6% | #222 of 1,472 |
| 7Prince William County, VA | 68 | 7 | 0.4 | $2.7M | +4.2% | #270 of 1,472 |
| 8Augusta County, VA | 68 | 8 | 2.6 | $691K | +1.8% | #293 of 1,472 |
| 9Rockingham County, VA | 68 | 8 | 2.4 | $660K | +6.6% | #294 of 1,472 |
| 10Roanoke County, VA | 64 | 9 | 2.3 | $764K | +0.2% | #380 of 1,472 |
Other business types in Henrico County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes73
Questions
How many funeral homes are in Henrico County, VA?
Map listings as of September 2026 show 14 funeral homes in Henrico County. 3 of them (21%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 8 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Henrico County, VA spend on funerals?
About $18.7M a year, or $136 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 14 funeral homes on map listings, it comes to $1.3M per home. It is estimated from the incomes of the 137,365 households in Henrico County and national spending patterns by income.
How does Henrico County, VA compare with the U.S. for funeral homes?
Henrico County has 1.0 funeral homes per 10,000 households, 52% below the U.S. rate of 2.1. Spending per home is $1.3M, 97% above the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Henrico County would have about 28, against 14 on map listings. There is one business with payroll in the industry for every 17,171 households, against one for every 8,510 across the U.S.
How fast is Henrico County, VA growing?
Population estimates put Henrico County at 342,775 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 137,365 households. The median household income in Henrico County is $88,783 a year, 10% above the U.S. median of $80,734. That rose 26.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Henrico County scores 73 for funeral homes (upper middle), #169 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Henrico County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Henrico County
Screening a site or an acquisition in Henrico County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Henrico County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.