Funeral services · County · Virginia
Funeral homes in Rockingham County, VA
Competitor counts, household spending and official business counts for funeral homes in Rockingham County, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #294 of 1,472 scored counties
#9 of 47 scored counties in Virginia
- Listings
- 8
- 1 chain location (13%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $5.3M
- On funerals · $162 a household
- Spending per listing
- $660K
- 3% below the U.S.
- Listings per 10k households
- 2.4
- 14% above the U.S.
- Population, 2025
- 89,316
- +6.6% since 2020
See the funeral homes around any address in Rockingham County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 8 funeral homes in Rockingham County. One of them (13%) is a chain location, against 10% across the U.S. That comes to 2.4 for every 10,000 households, 14% above the U.S. rate of 2.1.
At $162 per household (13% above the U.S. average), households in Rockingham County spend about $5.3M a year on funerals. That is about $660K of household spending for each home on map listings, 3% below the U.S. figure of $679K.
The official count of businesses with payroll classed as funeral homes and funeral services in Rockingham County was 6 in 2023. That is one for every 5,448 households, against one for every 8,510 across the U.S.
Between 2020 and 2025, the population of Rockingham County grew 6.6%, faster than the U.S. (+3.1%). The Groundwork market score for funeral homes in Rockingham County is 68 (upper middle), #294 of 1,472 scored counties and #9 of 47 scored counties in Virginia. That puts it in the top quarter of counties.
How Rockingham County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rockingham County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.4 | 1.8 | 2.1 |
| Spending per listing | $660K | $744K | $679K |
| Households per official establishment | 5,448 | 8,857 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −0.8% | −1.7% |
| Population growth, 2020–2025 | +6.6% | +2.8% | +3.1% |
| Spending per household on funerals | $162 | $137 | $143 |
| Median household income | $80,693 | $93,170 | $80,734 |
| Groundwork market score | 68 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 6
- Employees, 2023
- 52
- Annual payroll, 2023
- $3.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 81 chain location
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Rockingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rockingham County
- Population, 2025 estimate
- 89,316+6.6% since 2020
- Households
- 32,686
- Median age
- 40.8
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.3
- Land area
- 850 sq. mi.
- People per square mile
- 101
- Median household income
- $80,693+30.4% vs. 2015–2019, before inflation
- Average household income
- $105,531
- Median home value
- $313,000
- Jobs located here
- 32,108
- Daytime population
- 73,949Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockingham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for funeral homes, numbered among those based in Virginia, with Rockingham County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chesterfield County, VA | 80 | 10 | 0.7 | $1.9M | +8.7% | #63 of 1,472 |
| 2Loudoun County, VA | 78 | 7 | 0.5 | $2.5M | +6.4% | #83 of 1,472 |
| 3Bedford County, VA | 76 | 7 | 2.1 | $793K | +4.4% | #123 of 1,472 |
| 4Fairfax County, VA | 75 | 25 | 0.6 | $2.3M | +1.7% | #124 of 1,472 |
| 5Henrico County, VA | 73 | 14 | 1.0 | $1.3M | +2.3% | #169 of 1,472 |
| 6Hanover County, VA | 71 | 8 | 1.9 | $838K | +5.6% | #222 of 1,472 |
| 7Prince William County, VA | 68 | 7 | 0.4 | $2.7M | +4.2% | #270 of 1,472 |
| 8Augusta County, VA | 68 | 8 | 2.6 | $691K | +1.8% | #293 of 1,472 |
| 9Rockingham County, VA | 68 | 8 | 2.4 | $660K | +6.6% | #294 of 1,472 |
| 10Roanoke County, VA | 64 | 9 | 2.3 | $764K | +0.2% | #380 of 1,472 |
Other business types in Rockingham County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes68
Questions
How many funeral homes are in Rockingham County, VA?
There are 8 funeral homes on map listings in Rockingham County as of September 2026. One of them (13%) is a chain location. The listings count funeral homes, mortuaries and cremation services. Official counts show 6 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Rockingham County, VA spend on funerals?
About $5.3M a year, or $162 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 8 funeral homes on map listings, it comes to $660K per home. It is estimated from the incomes of the 32,686 households in Rockingham County and national spending patterns by income.
How does Rockingham County, VA compare with the U.S. for funeral homes?
Rockingham County has 2.4 funeral homes per 10,000 households, 14% above the U.S. rate of 2.1. Spending per home is $660K, 3% below the U.S. figure of $679K. The count on map listings matches the U.S. ratio of funeral homes to household spending. There is one business with payroll in the industry for every 5,448 households, against one for every 8,510 across the U.S.
How fast is Rockingham County, VA growing?
Population estimates put Rockingham County at 89,316 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 32,686 households. Median household income in Rockingham County is $80,693, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockingham County scores 68 for funeral homes (upper middle), #294 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockingham County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Rockingham County
Screening a site or an acquisition in Rockingham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.