Funeral services · County · Missouri
Funeral homes in Cole County, MO
How Cole County, MO compares with other counties and the U.S. for funeral homes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #872 of 1,472 scored counties
#26 of 43 scored counties in Missouri
- Listings
- 11
- 1 chain location (9%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $4.3M
- On funerals · $138 a household
- Spending per listing
- $391K
- 42% below the U.S.
- Listings per 10k households
- 3.5
- 67% above the U.S.
- Population, 2025
- 77,908
- +1.7% since 2020
See the funeral homes around any address in Cole County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cole County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $138 per household (3% below the U.S. average), households in Cole County spend about $4.3M a year on funerals. That is about $391K of household spending for each home on map listings, 42% below the U.S. figure of $679K.
There are 11 funeral homes on map listings in Cole County as of September 2026. One of them (9%) is a chain location, against 10% across the U.S. That is 3.5 per 10,000 households, 67% above the U.S. rate of 2.1.
The official count of businesses with payroll classed as funeral homes and funeral services in Cole County was 5 in 2023. That is one for every 6,217 households, against one for every 8,510 across the U.S.
Population estimates show Cole County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). For funeral homes, Cole County has a Groundwork market score of 44 (lower middle): #872 of 1,472 scored counties and #26 of 43 scored counties in Missouri.
How Cole County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cole County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.5 | 2.7 | 2.1 |
| Spending per listing | $391K | $521K | $679K |
| Households per official establishment | 6,217 | 6,178 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | +1.5% | −1.7% |
| Population growth, 2020–2025 | +1.7% | +1.9% | +3.1% |
| Spending per household on funerals | $138 | $140 | $143 |
| Median household income | $74,876 | $70,702 | $80,734 |
| Groundwork market score | 44 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 5
- Employees, 2023
- 85
- Annual payroll, 2023
- $2.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 111 chain location
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Cole County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cole County
- Population, 2025 estimate
- 77,908+1.7% since 2020
- Households
- 31,086
- Median age
- 40.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 392 sq. mi.
- People per square mile
- 197
- Median household income
- $74,876+24.7% vs. 2015–2019, before inflation
- Average household income
- $95,025
- Median home value
- $229,600
- Jobs located here
- 56,757
- Daytime population
- 96,838Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cole County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Cole County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for funeral homes, numbered among those based in Missouri, with Cole County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Charles County, MO | 75 | 20 | 1.2 | $1.1M | +4.9% | #138 of 1,472 |
| 2Christian County, MO | 72 | 5 | 1.4 | $966K | +8.3% | #195 of 1,472 |
| 3Jefferson County, MO | 71 | 7 | 0.8 | $1.7M | +2.7% | #208 of 1,472 |
| 4Newton County, MO | 67 | 5 | 2.3 | $698K | +6.1% | #309 of 1,472 |
| 5Greene County, MO | 66 | 18 | 1.4 | $950K | +3.3% | #321 of 1,472 |
| 6Cass County, MO | 66 | 11 | 2.5 | $598K | +7.1% | #336 of 1,472 |
| 7Platte County, MO | 65 | 8 | 1.8 | $682K | +6.7% | #360 of 1,472 |
| 8Clay County, MO | 64 | 17 | 1.7 | $737K | +4.3% | #381 of 1,472 |
| 9Taney County, MO | 64 | 7 | 3.1 | $544K | +1.7% | #390 of 1,472 |
| 10St. Louis County, MO | 63 | 67 | 1.6 | $913K | −1.2% | #394 of 1,472 |
| 26Cole County, MO | 44 | 11 | 3.5 | $391K | +1.7% | #872 of 1,472 |
Other business types in Cole County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes44
Questions
How many funeral homes are in Cole County, MO?
As of September 2026, map listings count 11 funeral homes in Cole County. One of them (9%) is a chain location. The listings count funeral homes, mortuaries and cremation services. Official counts show 5 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Cole County, MO spend on funerals?
About $4.3M a year, or $138 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 11 funeral homes on map listings, it comes to $391K per home. It is estimated from the incomes of the 31,086 households in Cole County and national spending patterns by income.
How does Cole County, MO compare with the U.S. for funeral homes?
Cole County has 3.5 funeral homes per 10,000 households, 67% above the U.S. rate of 2.1. Spending per home is $391K, 42% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Cole County would have about 6, against 11 on map listings. There is one business with payroll in the industry for every 6,217 households, against one for every 8,510 across the U.S.
How fast is Cole County, MO growing?
Population estimates put Cole County at 77,908 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 31,086 households. The median household income in Cole County is $74,876 a year, 7% below the U.S. median of $80,734. That rose 24.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cole County scores 44 for funeral homes (lower middle), #872 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cole County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Cole County
Screening a site or an acquisition in Cole County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cole County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.