Funeral services · Metro area · Missouri
Funeral homes in the St. Louis, MO-IL metro area
The funeral homes in the St. Louis, MO-IL metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #210 of 377 scored metro areas
#3 of 8 scored metro areas based in Missouri
- Listings
- 232
- 20 chain locations (9%)
- Official establishments
- 143
- +3.0% since 2019
- Household spending a year
- $160.6M
- On funerals · $138 a household
- Spending per listing
- $692K
- 2% above the U.S.
- Listings per 10k households
- 2.0
- 5% below the U.S.
- Population, 2025
- 2,814,421
- −0.2% since 2020
See the funeral homes around any address in the St. Louis metro area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the St. Louis metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $138 per household (3% below the U.S. average), households in the St. Louis metro area spend about $160.6M a year on funerals. That is about $692K of household spending for each home on map listings, 2% above the U.S. figure of $679K.
There are 232 funeral homes on map listings in the St. Louis metro area as of September 2026. Of those, 20 are chain locations, or 9%, against 10% across the U.S. That comes to 2.0 for every 10,000 households, 5% below the U.S. rate of 2.1.
Official counts show 143 businesses with payroll classed as funeral homes and funeral services in the St. Louis metro area in 2023, up 3.0% from 2019. That is one for every 8,115 households, against one for every 8,510 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $2M have gone to businesses classed as funeral homes and funeral services in the St. Louis metro area.
Between 2020 and 2025, the population of the St. Louis metro area declined 0.2%, against +3.1% for the U.S. The Groundwork market score for funeral homes in the St. Louis metro area is 44 (lower middle), #210 of 377 scored metro areas and #3 of 8 scored metro areas based in Missouri.
How the St. Louis metro area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | St. Louis metro area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.0 | 2.7 | 2.1 |
| Spending per listing | $692K | $521K | $679K |
| Households per official establishment | 8,115 | 6,178 | 8,510 |
| Official establishment growth, 2019–2023 | +3.0% | +1.5% | −1.7% |
| Population growth, 2020–2025 | −0.2% | +1.9% | +3.1% |
| Spending per household on funerals | $138 | $140 | $143 |
| Median household income | $80,196 | $70,702 | $80,734 |
| Groundwork market score | 44 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 143+3.0% over the period
- Employees, 2023
- 1,243
- Annual payroll, 2023
- $49.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 23220 chain locations
- Listings at the U.S. rate for this spending
- 237The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $2M
SBA-backed loans to businesses classed as funeral homes and funeral services in the St. Louis metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the St. Louis metro area
- Population, 2025 estimate
- 2,814,421−0.2% since 2020
- Households
- 1,160,386
- Median age
- 40.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 7,864 sq. mi.
- People per square mile
- 357
- Median household income
- $80,196+25.9% vs. 2015–2019, before inflation
- Average household income
- $109,353
- Median home value
- $244,800
- Jobs located here
- 1,400,208
- Daytime population
- 2,847,124Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the St. Louis metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the St. Louis metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Missouri
Every Missouri market ranked →The highest-scoring metro areas in Missouri for funeral homes, numbered among those based in Missouri, with the St. Louis metro area marked.
Top metro areas in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Springfield, MO | 60 | 34 | 1.7 | $793K | +5.1% | #121 of 377 |
| 2Kansas City, MO-KS | 51 | 163 | 1.8 | $704K | +3.4% | #166 of 377 |
| 3St. Louis, MO-IL | 44 | 232 | 2.0 | $692K | −0.2% | #210 of 377 |
| 4Cape Girardeau, MO-IL | 34 | 10 | 2.6 | $571K | +1.7% | #283 of 377 |
| 5Columbia, MO | 33 | 23 | 2.7 | $429K | +3.9% | #294 of 377 |
| 6Joplin, MO-KS | 31 | 26 | 3.3 | $426K | +3.9% | #306 of 377 |
| 7St. Joseph, MO-KS | 27 | 13 | 2.8 | $536K | −2.0% | #328 of 377 |
| 8Jefferson City, MO | 22 | 25 | 4.3 | $339K | +2.2% | #355 of 377 |
Other business types in the St. Louis metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes44
Questions
How many funeral homes are in the St. Louis, MO-IL metro area?
As of September 2026, map listings count 232 funeral homes in the St. Louis metro area. 20 of them (9%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 143 businesses with payroll classed as funeral homes and funeral services in 2023, up 3.0% from 2019.
How much do households in the St. Louis, MO-IL metro area spend on funerals?
About $160.6M a year, or $138 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 232 funeral homes on map listings, it comes to $692K per home. It is estimated from the incomes of the 1,160,386 households in the St. Louis metro area and national spending patterns by income.
How does the St. Louis, MO-IL metro area compare with the U.S. for funeral homes?
The St. Louis metro area has 2.0 funeral homes per 10,000 households, 5% below the U.S. rate of 2.1. Spending per home is $692K, 2% above the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the St. Louis metro area would have about 237, against 232 on map listings. There is one business with payroll in the industry for every 8,115 households, against one for every 8,510 across the U.S. The official count rose 3.0% from 2019 to 2023, against −1.7% for the U.S.
How fast is the St. Louis, MO-IL metro area growing?
Population estimates put the St. Louis metro area at 2,814,421 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 1,160,386 households. The median household income in the St. Louis metro area is $80,196 a year, in line with the U.S. median of $80,734. That rose 25.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The St. Louis metro area scores 44 for funeral homes (lower middle), #210 of 377 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the St. Louis metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the St. Louis metro area
Screening a site or an acquisition in the St. Louis metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the St. Louis metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.