Funeral services · Metro area · Missouri
Funeral homes in the Columbia, MO metro area
Competitor counts, household spending and official business counts for funeral homes in the Columbia, MO metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #294 of 377 scored metro areas
#5 of 8 scored metro areas based in Missouri
- Listings
- 23
- 1 chain location (4%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $9.9M
- On funerals · $114 a household
- Spending per listing
- $429K
- 37% below the U.S.
- Listings per 10k households
- 2.7
- 29% above the U.S.
- Population, 2025
- 219,062
- +3.9% since 2020
See the funeral homes around any address in the Columbia metro area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Columbia metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for funeral homes in the Columbia metro area is 33 (lower middle), #294 of 377 scored metro areas and #5 of 8 scored metro areas based in Missouri. That puts it in the bottom quarter of metro areas.
Households in the Columbia metro area spend about $9.9M a year on funerals, or $114 per household, 20% below the U.S. average. That works out to $429K per home, 37% below the U.S. figure of $679K.
There are 23 funeral homes on map listings in the Columbia metro area as of September 2026. One of them (4%) is a chain location, against 10% across the U.S. That is 2.7 per 10,000 households, 29% above the U.S. rate of 2.1.
Official counts show 10 businesses with payroll classed as funeral homes and funeral services in the Columbia metro area in 2023. That is one for every 8,639 households, against one for every 8,510 across the U.S. Between 2020 and 2025, the population of the Columbia metro area grew 3.9%, faster than the U.S. (+3.1%).
How the Columbia metro area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Columbia metro area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.7 | 2.7 | 2.1 |
| Spending per listing | $429K | $521K | $679K |
| Households per official establishment | 8,639 | 6,178 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | +1.5% | −1.7% |
| Population growth, 2020–2025 | +3.9% | +1.9% | +3.1% |
| Spending per household on funerals | $114 | $140 | $143 |
| Median household income | $72,340 | $70,702 | $80,734 |
| Groundwork market score | 33 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 53
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 231 chain location
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in the Columbia metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Columbia metro area
- Population, 2025 estimate
- 219,062+3.9% since 2020
- Households
- 86,393
- Median age
- 36.4
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 1,714 sq. mi.
- People per square mile
- 125
- Median household income
- $72,340+32.0% vs. 2015–2019, before inflation
- Average household income
- $97,624
- Median home value
- $258,700
- Jobs located here
- 114,165
- Daytime population
- 231,692Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Columbia metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Columbia metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Missouri
Every Missouri market ranked →The highest-scoring metro areas in Missouri for funeral homes, numbered among those based in Missouri, with the Columbia metro area marked.
Top metro areas in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Springfield, MO | 60 | 34 | 1.7 | $793K | +5.1% | #121 of 377 |
| 2Kansas City, MO-KS | 51 | 163 | 1.8 | $704K | +3.4% | #166 of 377 |
| 3St. Louis, MO-IL | 44 | 232 | 2.0 | $692K | −0.2% | #210 of 377 |
| 4Cape Girardeau, MO-IL | 34 | 10 | 2.6 | $571K | +1.7% | #283 of 377 |
| 5Columbia, MO | 33 | 23 | 2.7 | $429K | +3.9% | #294 of 377 |
| 6Joplin, MO-KS | 31 | 26 | 3.3 | $426K | +3.9% | #306 of 377 |
| 7St. Joseph, MO-KS | 27 | 13 | 2.8 | $536K | −2.0% | #328 of 377 |
| 8Jefferson City, MO | 22 | 25 | 4.3 | $339K | +2.2% | #355 of 377 |
Other business types in the Columbia metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes33
Questions
How many funeral homes are in the Columbia, MO metro area?
As of September 2026, map listings count 23 funeral homes in the Columbia metro area. One of them (4%) is a chain location. The listings count funeral homes, mortuaries and cremation services. Official counts show 10 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the Columbia, MO metro area spend on funerals?
About $9.9M a year, or $114 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 23 funeral homes on map listings, it comes to $429K per home. It is estimated from the incomes of the 86,393 households in the Columbia metro area and national spending patterns by income.
How does the Columbia, MO metro area compare with the U.S. for funeral homes?
The Columbia metro area has 2.7 funeral homes per 10,000 households, 29% above the U.S. rate of 2.1. Spending per home is $429K, 37% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the Columbia metro area would have about 15, against 23 on map listings. There is one business with payroll in the industry for every 8,639 households, against one for every 8,510 across the U.S.
How fast is the Columbia, MO metro area growing?
Population estimates put the Columbia metro area at 219,062 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 86,393 households. The median household income in the Columbia metro area is $72,340 a year, 10% below the U.S. median of $80,734. That rose 32.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Columbia metro area scores 33 for funeral homes (lower middle), #294 of 377 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Columbia metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Columbia metro area
Screening a site or an acquisition in the Columbia metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Columbia metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.