Groundwork

Funeral services · County · Missouri

Funeral homes in St. Louis County, MO

How St. Louis County, MO compares with other counties and the U.S. for funeral homes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 63 out of 100: Upper middle

Ranked #394 of 1,472 scored counties
#10 of 43 scored counties in Missouri

Listings
67
5 chain locations (7%)
Official establishments
39
+30.0% since 2019
Household spending a year
$61.2M
On funerals · $148 a household
Spending per listing
$913K
35% above the U.S.
Listings per 10k households
1.6
24% below the U.S.
Population, 2025
990,911
−1.2% since 2020

See the funeral homes around any address in St. Louis County

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of St. Louis County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on funerals in St. Louis County comes to about $61.2M a year: $148 per household, 4% above the U.S. average. Spread across 67 funeral homes, that is $913K per home, 35% above the U.S. figure of $679K.

St. Louis County has 67 funeral homes on map listings as of September 2026. Chain locations make up 7% of them, against 10% across the U.S. That is 1.6 per 10,000 households, 24% below the U.S. rate of 2.1.

In 2023, official counts showed 39 businesses with payroll in St. Louis County classed as funeral homes and funeral services, up 30.0% from 2019. That is one for every 10,612 households, against one for every 8,510 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.1M has gone to businesses classed as funeral homes and funeral services in St. Louis County.

Population estimates put the population change in St. Louis County from 2020 to 2025 at −1.2%, against +3.1% for the U.S. St. Louis County scores 63 (upper middle) on the Groundwork market score for funeral homes, ranking #394 of 1,472 scored counties and #10 of 43 scored counties in Missouri.

How St. Louis County compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in St. Louis County, MO compared with Missouri and the U.S.
MeasureSt. Louis CountyMissouriU.S.
Listings per 10k households1.62.72.1
Spending per listing$913K$521K$679K
Households per official establishment10,6126,1788,510
Official establishment growth, 2019–2023+30.0%+1.5%−1.7%
Population growth, 2020–2025−1.2%+1.9%+3.1%
Spending per household on funerals$148$140$143
Median household income$82,936$70,702$80,734
Groundwork market score6335

Official counts and lending

Businesses

Official establishments, 2019 to 2023
30 → 39+30.0% over the period
Employees, 2023
443
Annual payroll, 2023
$19.7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
675 chain locations
Listings at the U.S. rate for this spending
90The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$1.1M

SBA-backed loans to businesses classed as funeral homes and funeral services in St. Louis County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in St. Louis County

Population, 2025 estimate
990,911−1.2% since 2020
Households
413,849
Median age
41.2
Homes lived in by their owners
69%
Vehicles per household
1.7
Land area
509 sq. mi.
People per square mile
1,958
Median household income
$82,936+23.0% vs. 2015–2019, before inflation
Average household income
$123,036
Median home value
$276,800
Jobs located here
655,776
Daytime population
1,175,839Residents who don’t work, plus everyone whose job is here

Looking at a specific site in St. Louis County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of St. Louis County. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across Missouri

Every Missouri market ranked →

The highest-scoring counties in Missouri for funeral homes, numbered among those based in Missouri, with St. Louis County marked.

Top counties in Missouri

Counties in Missouri ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1St. Charles County, MO75201.2$1.1M+4.9%#138 of 1,472
2Christian County, MO7251.4$966K+8.3%#195 of 1,472
3Jefferson County, MO7170.8$1.7M+2.7%#208 of 1,472
4Newton County, MO6752.3$698K+6.1%#309 of 1,472
5Greene County, MO66181.4$950K+3.3%#321 of 1,472
6Cass County, MO66112.5$598K+7.1%#336 of 1,472
7Platte County, MO6581.8$682K+6.7%#360 of 1,472
8Clay County, MO64171.7$737K+4.3%#381 of 1,472
9Taney County, MO6473.1$544K+1.7%#390 of 1,472
10St. Louis County, MO63671.6$913K−1.2%#394 of 1,472

Other business types in St. Louis County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in St. Louis County, MO?

Map listings as of September 2026 show 67 funeral homes in St. Louis County. 5 of them (7%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 39 businesses with payroll classed as funeral homes and funeral services in 2023, up 30.0% from 2019.

How much do households in St. Louis County, MO spend on funerals?

About $61.2M a year, or $148 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 67 funeral homes on map listings, it comes to $913K per home. It is estimated from the incomes of the 413,849 households in St. Louis County and national spending patterns by income.

How does St. Louis County, MO compare with the U.S. for funeral homes?

St. Louis County has 1.6 funeral homes per 10,000 households, 24% below the U.S. rate of 2.1. Spending per home is $913K, 35% above the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, St. Louis County would have about 90, against 67 on map listings. There is one business with payroll in the industry for every 10,612 households, against one for every 8,510 across the U.S. The official count rose 30.0% from 2019 to 2023, against −1.7% for the U.S.

How fast is St. Louis County, MO growing?

Population estimates put St. Louis County at 990,911 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 413,849 households. The median household income in St. Louis County is $82,936 a year, 3% above the U.S. median of $80,734. That rose 23.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. St. Louis County scores 63 for funeral homes (upper middle), #394 of 1,472 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in St. Louis County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in St. Louis County

Screening a site or an acquisition in St. Louis County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of St. Louis County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.