Groundwork

Funeral services · County · Missouri

Funeral homes in Greene County, MO

How Greene County, MO compares with other counties and the U.S. for funeral homes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 66 out of 100: Upper middle

Ranked #321 of 1,472 scored counties
#5 of 43 scored counties in Missouri

Listings
18
5 chain locations (28%)
Official establishments
14
Businesses with payroll, 2023
Household spending a year
$17.1M
On funerals · $131 a household
Spending per listing
$950K
40% above the U.S.
Listings per 10k households
1.4
33% below the U.S.
Population, 2025
309,286
+3.3% since 2020

See the funeral homes around any address in Greene County

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $131 per household (9% below the U.S. average), households in Greene County spend about $17.1M a year on funerals. That works out to $950K per home, 40% above the U.S. figure of $679K.

There are 18 funeral homes on map listings in Greene County as of September 2026. Chain locations make up 28% of them, against 10% across the U.S. That comes to 1.4 for every 10,000 households, 33% below the U.S. rate of 2.1.

Official counts show 14 businesses with payroll classed as funeral homes and funeral services in Greene County in 2023. That is one for every 9,354 households, against one for every 8,510 across the U.S.

Population estimates put the population change in Greene County from 2020 to 2025 at +3.3%, in step with the U.S. (+3.1%). Greene County scores 66 (upper middle) on the Groundwork market score for funeral homes, ranking #321 of 1,472 scored counties and #5 of 43 scored counties in Missouri. That puts it in the top quarter of counties.

How Greene County compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Greene County, MO compared with Missouri and the U.S.
MeasureGreene CountyMissouriU.S.
Listings per 10k households1.42.72.1
Spending per listing$950K$521K$679K
Households per official establishment9,3546,1788,510
Official establishment growth, 2019–2023n/a+1.5%−1.7%
Population growth, 2020–2025+3.3%+1.9%+3.1%
Spending per household on funerals$131$140$143
Median household income$61,479$70,702$80,734
Groundwork market score6635

Official counts and lending

Businesses

Official establishments, 2019 to 2023
14 → 14
Employees, 2023
147
Annual payroll, 2023
$5.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
185 chain locations
Listings at the U.S. rate for this spending
25The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in Greene County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Greene County

Population, 2025 estimate
309,286+3.3% since 2020
Households
130,951
Median age
38.4
Homes lived in by their owners
57%
Vehicles per household
1.8
Land area
675 sq. mi.
People per square mile
449
Median household income
$61,479+33.4% vs. 2015–2019, before inflation
Average household income
$84,469
Median home value
$221,300
Jobs located here
183,863
Daytime population
359,380Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Greene County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across Missouri

Every Missouri market ranked →

The highest-scoring counties in Missouri for funeral homes, numbered among those based in Missouri, with Greene County marked.

Top counties in Missouri

Counties in Missouri ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1St. Charles County, MO75201.2$1.1M+4.9%#138 of 1,472
2Christian County, MO7251.4$966K+8.3%#195 of 1,472
3Jefferson County, MO7170.8$1.7M+2.7%#208 of 1,472
4Newton County, MO6752.3$698K+6.1%#309 of 1,472
5Greene County, MO66181.4$950K+3.3%#321 of 1,472
6Cass County, MO66112.5$598K+7.1%#336 of 1,472
7Platte County, MO6581.8$682K+6.7%#360 of 1,472
8Clay County, MO64171.7$737K+4.3%#381 of 1,472
9Taney County, MO6473.1$544K+1.7%#390 of 1,472
10St. Louis County, MO63671.6$913K−1.2%#394 of 1,472

Other business types in Greene County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in Greene County, MO?

As of September 2026, map listings count 18 funeral homes in Greene County. 5 of them (28%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 14 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in Greene County, MO spend on funerals?

About $17.1M a year, or $131 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 18 funeral homes on map listings, it comes to $950K per home. It is estimated from the incomes of the 130,951 households in Greene County and national spending patterns by income.

How does Greene County, MO compare with the U.S. for funeral homes?

Greene County has 1.4 funeral homes per 10,000 households, 33% below the U.S. rate of 2.1. Spending per home is $950K, 40% above the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Greene County would have about 25, against 18 on map listings. There is one business with payroll in the industry for every 9,354 households, against one for every 8,510 across the U.S.

How fast is Greene County, MO growing?

Population estimates put Greene County at 309,286 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 130,951 households. The median household income in Greene County is $61,479 a year, 24% below the U.S. median of $80,734. That rose 33.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Greene County scores 66 for funeral homes (upper middle), #321 of 1,472 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Greene County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in Greene County

Screening a site or an acquisition in Greene County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.