Groundwork

Funeral services · Small-town market · Missouri

Funeral homes in the Lebanon, MO area

The funeral homes in the Lebanon, MO area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 3.

Listings
3
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$2.1M
On funerals · $145 a household
Spending per listing
$702K
3% above the U.S.
Listings per 10k households
2.1
In line with the U.S.
Population, 2025
36,943
+2.5% since 2020

See the funeral homes around any address in the Lebanon area

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lebanon area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 3 funeral homes in the Lebanon area. Per 10,000 households, that is 2.1, in line with the U.S. rate of 2.1.

At $145 per household (in line with the U.S. average), households in the Lebanon area spend about $2.1M a year on funerals. That is about $702K of household spending for each home on map listings, 3% above the U.S. figure of $679K.

There is no official count of businesses with payroll classed as funeral homes and funeral services in the Lebanon area: counts under 3 aren’t published.

Between 2020 and 2025, the population of the Lebanon area grew 2.5%, slower than the U.S. (+3.1%). With 3 funeral homes on map listings, the Lebanon area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Lebanon area compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Lebanon, MO area compared with Missouri and the U.S.
MeasureLebanon areaMissouriU.S.
Listings per 10k households2.12.72.1
Spending per listing$702K$521K$679K
Households per official establishmentn/a6,1788,510
Official establishment growth, 2019–2023n/a+1.5%−1.7%
Population growth, 2020–2025+2.5%+1.9%+3.1%
Spending per household on funerals$145$140$143
Median household income$53,282$70,702$80,734
Groundwork market scoreNot scored35

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
30 chain locations
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in the Lebanon area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Lebanon area

Population, 2025 estimate
36,943+2.5% since 2020
Households
14,558
Median age
40.3
Homes lived in by their owners
68%
Vehicles per household
1.9
Land area
765 sq. mi.
People per square mile
48
Median household income
$53,282+12.8% vs. 2015–2019, before inflation
Average household income
$72,159
Median home value
$168,400
Jobs located here
14,884
Daytime population
36,882Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Lebanon area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of the Lebanon area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Funeral homes across Missouri

Every Missouri market ranked →

The highest-scoring small-town markets in Missouri for funeral homes, numbered among those based in Missouri (a market based in another state is listed without a number), with the Lebanon area marked.

Top small-town markets in Missouri

Small-town markets in Missouri ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Branson, MO8173.1$544K+1.7%#26 of 365
2Rolla, MO6163.5$422K+1.6%#112 of 365
3Hannibal, MO5463.9$405K+0.4%#153 of 365
Quincy, IL-MO46165.1$314K−2.0%#202 of 365
4Mexico, MO4455.4$310K−1.0%#216 of 365
5Sedalia, MO4484.7$305K+2.9%#217 of 365
6Warrensburg, MO4273.3$344K+4.9%#226 of 365
7Fort Leonard Wood, MO4053.0$381K+0.8%#242 of 365
8Farmington, MO40145.6$265K+2.1%#247 of 365
9Poplar Bluff, MO3984.8$311K−0.4%#252 of 365
Lebanon, MONot scored32.1$702K+2.5%

Other business types in the Lebanon area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in the Lebanon, MO area?

There are 3 funeral homes on map listings in the Lebanon area as of September 2026. The listings count funeral homes, mortuaries and cremation services. No official count is published for funeral homes and funeral services in the Lebanon area: counts under 3 are left out.

How much do households in the Lebanon, MO area spend on funerals?

About $2.1M a year, or $145 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 3 funeral homes on map listings, it comes to $702K per home. It is estimated from the incomes of the 14,558 households in the Lebanon area and national spending patterns by income.

How does the Lebanon, MO area compare with the U.S. for funeral homes?

The Lebanon area has 2.1 funeral homes per 10,000 households, in line with the U.S. rate of 2.1. Spending per home is $702K, 3% above the U.S. figure of $679K. The count on map listings matches the U.S. ratio of funeral homes to household spending.

How fast is the Lebanon, MO area growing?

Population estimates put the Lebanon area at 36,943 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 14,558 households. Median household income in the Lebanon area is $53,282, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 12.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lebanon area has no market score for funeral homes: the score needs at least 5 on map listings, and it has 3.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Lebanon area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in the Lebanon area

Screening a site or an acquisition in the Lebanon area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Lebanon area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.