Funeral services · County · Missouri
Funeral homes in Callaway County, MO
Competitor counts, household spending and official business counts for funeral homes in Callaway County, MO, set against other counties and the U.S.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #761 of 1,472 scored counties
#24 of 43 scored counties in Missouri
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $2.5M
- On funerals · $151 a household
- Spending per listing
- $415K
- 39% below the U.S.
- Listings per 10k households
- 3.6
- 71% above the U.S.
- Population, 2025
- 45,765
- +3.2% since 2020
See the funeral homes around any address in Callaway County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Callaway County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 6 funeral homes in Callaway County. None of them are chain locations, against 10% across the U.S. Per 10,000 households, that is 3.6, 71% above the U.S. rate of 2.1.
Household spending on funerals in Callaway County comes to about $2.5M a year: $151 per household, 6% above the U.S. average. That works out to $415K per home, 39% below the U.S. figure of $679K.
Official counts show 4 businesses with payroll classed as funeral homes and funeral services in Callaway County in 2023. That is one for every 4,121 households, against one for every 8,510 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $3M has gone to businesses classed as funeral homes and funeral services in Callaway County.
Between 2020 and 2025, the population of Callaway County grew 3.2%, in step with the U.S. (+3.1%). Callaway County scores 48 (lower middle) on the Groundwork market score for funeral homes, ranking #761 of 1,472 scored counties and #24 of 43 scored counties in Missouri.
How Callaway County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Callaway County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.6 | 2.7 | 2.1 |
| Spending per listing | $415K | $521K | $679K |
| Households per official establishment | 4,121 | 6,178 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | +1.5% | −1.7% |
| Population growth, 2020–2025 | +3.2% | +1.9% | +3.1% |
| Spending per household on funerals | $151 | $140 | $143 |
| Median household income | $74,176 | $70,702 | $80,734 |
| Groundwork market score | 48 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 4
- Employees, 2023
- 25
- Annual payroll, 2023
- $873K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $3M
SBA-backed loans to businesses classed as funeral homes and funeral services in Callaway County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Callaway County
- Population, 2025 estimate
- 45,765+3.2% since 2020
- Households
- 16,485
- Median age
- 40.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.1
- Land area
- 835 sq. mi.
- People per square mile
- 54
- Median household income
- $74,176+30.3% vs. 2015–2019, before inflation
- Average household income
- $88,804
- Median home value
- $201,600
- Jobs located here
- 15,131
- Daytime population
- 39,815Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Callaway County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Callaway County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for funeral homes, numbered among those based in Missouri, with Callaway County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Charles County, MO | 75 | 20 | 1.2 | $1.1M | +4.9% | #138 of 1,472 |
| 2Christian County, MO | 72 | 5 | 1.4 | $966K | +8.3% | #195 of 1,472 |
| 3Jefferson County, MO | 71 | 7 | 0.8 | $1.7M | +2.7% | #208 of 1,472 |
| 4Newton County, MO | 67 | 5 | 2.3 | $698K | +6.1% | #309 of 1,472 |
| 5Greene County, MO | 66 | 18 | 1.4 | $950K | +3.3% | #321 of 1,472 |
| 6Cass County, MO | 66 | 11 | 2.5 | $598K | +7.1% | #336 of 1,472 |
| 7Platte County, MO | 65 | 8 | 1.8 | $682K | +6.7% | #360 of 1,472 |
| 8Clay County, MO | 64 | 17 | 1.7 | $737K | +4.3% | #381 of 1,472 |
| 9Taney County, MO | 64 | 7 | 3.1 | $544K | +1.7% | #390 of 1,472 |
| 10St. Louis County, MO | 63 | 67 | 1.6 | $913K | −1.2% | #394 of 1,472 |
| 24Callaway County, MO | 48 | 6 | 3.6 | $415K | +3.2% | #761 of 1,472 |
Other business types in Callaway County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes48
Questions
How many funeral homes are in Callaway County, MO?
There are 6 funeral homes on map listings in Callaway County as of September 2026. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 4 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Callaway County, MO spend on funerals?
About $2.5M a year, or $151 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 6 funeral homes on map listings, it comes to $415K per home. It is estimated from the incomes of the 16,485 households in Callaway County and national spending patterns by income.
How does Callaway County, MO compare with the U.S. for funeral homes?
Callaway County has 3.6 funeral homes per 10,000 households, 71% above the U.S. rate of 2.1. Spending per home is $415K, 39% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, Callaway County would have about 4, against 6 on map listings. There is one business with payroll in the industry for every 4,121 households, against one for every 8,510 across the U.S.
How fast is Callaway County, MO growing?
Population estimates put Callaway County at 45,765 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 16,485 households. Median household income in Callaway County is $74,176, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Callaway County scores 48 for funeral homes (lower middle), #761 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Callaway County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Callaway County
Screening a site or an acquisition in Callaway County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Callaway County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.